{"id":51831,"date":"2022-04-12T11:56:47","date_gmt":"2022-04-12T10:56:47","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51831"},"modified":"2022-04-12T13:13:55","modified_gmt":"2022-04-12T12:13:55","slug":"genre-study-on-the-performance-of-advertising-in-moving-image-media","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/genre-study-on-the-performance-of-advertising-in-moving-image-media\/","title":{"rendered":"Study On The Success Of Advertising In Moving Image Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;51820&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/ad-effectiveness-study-track-the-success\/&#8221;][vc_empty_space height=&#8221;10&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<h3><strong>Track the Success<\/strong><br \/>\n<strong>Why Advertising on TV is so effective<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In the year 2021 eye square conducted together with Screenforce-Alliance, the in-home study \u201cTrack the Success\u201d. This experimental study proves: the reception situation of the audience explains advertising impact.<\/p>\n<p style=\"text-align: left\">\u201cTrack the Success\u201d compares the effect of identical advertising spots on different media channels, specifically TV, BVOD, YouTube, and Facebook. The study focuses on the question of how viewers and users receive media content. What implications had the reception situation on the effect of advertising?<\/p>\n<p style=\"text-align: left\">For this purpose, three factors were examined: Perception, reaction and effect. Perception includes, on the one hand, all variables relating to the technical playback of the advertisement: how long was the advertisement played, with which sound setting and which screen coverage.<\/p>\n<p>On the other hand, it is about the visual attention of the viewers: How long did they look at the screen during the advertisement? &#8220;Reaction&#8221; means the emotional response and activation. How well does the advertisement succeed in emotionalising the viewer? Are they more relaxed or activated when watching content and advertising?[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]Get more Insights in the results of the study here:[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/ad-effectiveness-study-track-the-success\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">More Insights<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;51820&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/ad-effectiveness-study-track-the-success\/&#8221;][vc_empty_space height=&#8221;10&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Track the Success Why Advertising on TV is so effective [\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text] In the year 2021 eye square conducted together with&#8230;<\/p>\n","protected":false},"author":21,"featured_media":51820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-51831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye squares in-home media ethnography about the impact of ads on TV<\/title>\n<meta name=\"description\" content=\"eye square conducted a genre study for Screenforce across Germany, Austria, and Switzerland to better understand the impact of advertising in moving images media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/genre-study-on-the-performance-of-advertising-in-moving-image-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study On The Success Of Advertising In Moving Image Media\" \/>\n<meta property=\"og:description\" content=\"eye square conducted a genre study for Screenforce across Germany, Austria, and Switzerland to better understand the impact of advertising in moving images media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/genre-study-on-the-performance-of-advertising-in-moving-image-media\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" 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