{"id":51701,"date":"2022-04-06T14:41:29","date_gmt":"2022-04-06T13:41:29","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51701"},"modified":"2022-07-07T08:25:23","modified_gmt":"2022-07-07T07:25:23","slug":"bvm-kongress-2022","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/bvm-kongress-2022\/","title":{"rendered":"BVM Kongress 2022"},"content":{"rendered":"

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June 20 to June 21, 2022<\/strong><\/span><\/p>\n

Congress of German Market Research in Frankfurt am Main<\/h3>\n

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The BVM Congress was an event with the opportunity to meet in person! The German Market Research Congress invites our industry to exchange knowledge and meet on 20 and 21 June 2022 in Frankfurt am Main.<\/p>\n

This year, we again sponsored this important industry event, and you were able to speak with us in person at the eye square stand in the foyer of the German National Library or in the evening at the Frankfurt Embassy in a relaxed atmosphere. Meeting Michael Schie\u00dfl, Matthias Rothensee, and Katharina M\u00fcller from eye square was a possibility!.<\/p>\n

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This year’s congress theme was \u201cWhat people really think\u201d and focused on the aspects of successful decoding of human behaviour within the practice context of market research.<\/p>\n

The keynotes addressed the internal perspective of market research as well as the external perspective of speakers from outside the industry. As a result, before delving into the methods, the image of people in their current everyday context will be calibrated. The emphasis is on consumer-facing corporate cases and clarifying moral and qualitative responsibility in data collection.<\/p>\n

The PechaKucha format is also back! This presentation format has already proven its worth at the BVM Conference 2021. Michael Schie\u00dfl presented a fast-paced short talk on Monday 20.06.22 about a decade of empirical research work by the late experience pioneer, Jacques Blanchard.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Programme<\/a>[vc_empty_space height=”60″][vc_column_text]<\/p>\n

PechaKucha Presentation The<\/span><\/span><\/strong> Improvement of prediction models<\/strong><\/h3>\n

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Les Enfants du Paradis<\/strong><\/h3>\n

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How applied neuro-research and statistical marketing mix modeling adds value<\/strong>\u00a0<\/strong><\/span><\/p>\n

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Is implicit data the insight needed to find out which products people buy at the shelf, in the store or online?<\/strong><\/span><\/h5>\n
<\/h5>\n
How does emotional contributions come into play?<\/strong><\/span><\/h5>\n
<\/h5>\n
What impact do different media types have?<\/strong><\/span><\/h5>\n

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Studies in market research have focused on the relationship between media experiences, simulated buying behavior, and actual market events. Michael Schie\u00dfl illustrates a decade of empirical research work with Jacques Blanchard in the global project MAX. The global MAX study validates the implicit and neuro-indicators and is concerned with predicting buying behavior.<\/p>\n

[\/vc_column_text][vc_empty_space height=”60″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”51736″ qode_css_animation=””][vc_empty_space height=”20px”][vc_column_text]Michael Schie\u00dfl<\/strong>
\nMedia Psychologist & CEO<\/strong>
\neye square<\/strong><\/p>\n

\u00a0<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”51735″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text] June 20 to June 21, 2022 Congress of German Market Research in Frankfurt am Main [\/vc_column_text][vc_empty_space height=”20″][vc_column_text] The BVM Congress was an event with the…<\/p>\n","protected":false},"author":21,"featured_media":51739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,203,1],"tags":[],"class_list":["post-51701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-conference","category-news"],"yoast_head":"\neye square PechaKucha presentation at BVM Kongress 2022<\/title>\n<meta name=\"description\" content=\"eye square at the German Market Research Congress in June 2022: meet us in Frankfurt for a exciting PechaKucha talk or in our booth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/bvm-kongress-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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