{"id":51646,"date":"2022-04-04T19:42:13","date_gmt":"2022-04-04T18:42:13","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51646"},"modified":"2022-05-11T16:04:22","modified_gmt":"2022-05-11T15:04:22","slug":"wdm22-eye-square-bei-der-woche-der-marktforschung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/wdm22-eye-square-bei-der-woche-der-marktforschung\/","title":{"rendered":"#WdM22\u2013eye square at Woche der Marktforschung"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”51648″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text]09. bis 17. Mai 2022<\/strong><\/p>\n

eye square Insights at “Woche der Marktforschung” 2022
\n<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

Together with many representatives from our industry, the Week of Market Research (WdM22) starts in May. It starts on 09 May 2022 with an exciting selection of panel discussions, web seminars, presentations, and tool pitches. eye square will also be a guest at the online festival of marktforschung.de.<\/p>\n

The festival will be accompanied by in-house events; on the last evening of WdM 2022, we will host a closing event for you in our office for networking.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Programme<\/span><\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”40″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_single_image image=”51723″ img_size=”medium” alignment=”center” qode_css_animation=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”120px”][vc_column_text]<\/p>\n

Discussion
\n<\/strong><\/h5>\n

10.05.2022 | 09:00 bis 09:50\u00a0 <\/strong>
\nMichael Schie\u00dfl | 50 minutes<\/strong>[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The Tragic Disconnection Between Market Research & Psychology<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30″][vc_column_text]<\/p>\n

\u201cMany theories found in market research today are long outdated from a psychological point of view\u201d is a recent quote on marktforschung.de.<\/p>\n

Is market research, which advertises to deliver real \u201cinsights\u201d to the customer, perhaps much too far away from the scientific discipline of psychology, which researches the human experience and behaviour? Are applied methods too superficial and interpretation too naive?<\/p>\n

Prof. Gabriele Naderer from Pforzheim University, Florian Klaus from K+A Brand Research, Michael Schie\u00dfl, CEO of eye square, will discuss the current state of market research. The panel will be chaired by Prof. Horst M\u00fcller-Peters, co-founder and publisher of marktforschung.de.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Register here!<\/a>[vc_empty_space height=”60px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_empty_space height=”100px”][vc_column_text]<\/p>\n

Web-Seminar <\/strong><\/h5>\n

10.05.2022 12:00 \u2013 12:50<\/strong>
\nCarina de L\u00f3pez | 50 minutes<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Mental Health Apps\u2013How To Motivate Users To Use a Mental Health App<\/strong><\/span>
\nInsights from a multi-method study with MindDoc<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”51650″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/wdm-interview-zu-ux-research-bei-health-apps\/”][vc_empty_space height=”10px”][vc_column_text]Read Wdm-Interview!<\/span><\/strong><\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Even before Covid, demand for digital mental health services was growing significantly – a trend that was only reinforced by the pandemic.<\/p>\n

In collaboration with MindDoc, one of the leading providers in the mental health app market, we used a “mixed-methods approach” to investigate users’ interactive behaviour. The study includes qualitative UX interviews, ethnographic diary phases and quantitative in-app surveys.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Register here!<\/a>[vc_empty_space height=”60″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_single_image image=”51651″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/interview-for-woche-der-marktforschung-2022\/”][vc_empty_space height=”10px”][vc_column_text]Read Wdm-Interview <\/span><\/strong>with eye square & GfK!<\/span><\/span><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”100″][vc_column_text]<\/p>\n

Web-Seminar
\n<\/strong><\/h5>\n

11.05.2022 | 14:00 bis 14:50 <\/strong>
\nLisa Neumann, Dr. Matthias Rothensee | 50 minutes
\n<\/strong>[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Programming Surveys<\/strong><\/span>
\nBut Really Awesome
\neye square SPARK in the pit stop<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Lisa Neumann and Matthias Rothensee demonstrate SPARK, the super-fast and intuitive solution for implicit eye square ad testing at all touchpoints. The SPARK platform uses eye square’s authentic InContext advertising integration for testing.<\/p>\n

In addition, the implicit measurement of brand image attributes enables the understanding of gut feelings towards the brand, which are often more strongly addressed by advertising messages than classic explicit brand assessments.<\/p>\n

SPARK brings all these important technologies together with unprecedented speed. Surveys can be launched in the field within 5 minutes.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Register here!<\/a>[vc_empty_space height=”60px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_empty_space height=”100″][vc_column_text]<\/p>\n

Inhouse-Event
\n<\/strong><\/h5>\n

17.05.2022 | 18:00 <\/strong>
\nKunsthalle | <\/strong>240 minutes<\/strong>
\neye square GmbH, Schlesische Str. 29-30<\/strong>
\nEingang B\/2.OG, 10997 Berlin<\/strong>\u00a0<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Festival Finale at eye square<\/span> <\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”51652″ img_size=”medium” alignment=”center” qode_css_animation=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30″][vc_column_text]<\/p>\n

At a festival finale in the second week of market research, eye square in Berlin opens the art gallery for all WdM2022 participants! Market research meets science and art.<\/p>\n

A social highlight with snacks, drinks and relaxing music awaits you in the eye square \u201cKunsthalle\u201d. A finale under the motto \u201cHuman Experience\u201d. With real-time eye tracking and a guided tour through the current art exhibition, where you as guests can perceive art with a scientific eye!<\/p>\n

Participation in our event is free of charge.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Register here!<\/a>[vc_empty_space height=”60px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”51648″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text]09. bis 17. Mai 2022 eye square Insights at “Woche der Marktforschung” 2022 [\/vc_column_text][vc_empty_space height=”20″][vc_column_text] Together with many representatives from our industry, the Week of Market…<\/p>\n","protected":false},"author":21,"featured_media":51647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,203,1],"tags":[],"class_list":["post-51646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-conference","category-news"],"yoast_head":"\nWoche der Markforschung-eye square with programme at WdM 2022<\/title>\n<meta name=\"description\" content=\"Meet us at Market Research Week in May 2022 and we'll be there with a webinar, tool pitch, panel discussion and event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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