{"id":51609,"date":"2022-04-01T10:30:09","date_gmt":"2022-04-01T09:30:09","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51609"},"modified":"2022-04-20T11:16:54","modified_gmt":"2022-04-20T10:16:54","slug":"eyesquare-colgate-marketingdive","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eyesquare-colgate-marketingdive\/","title":{"rendered":"eye square and Colgate in MarketingDive"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51612&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><strong>eye square and Colgate in MarketingDive<\/strong><\/h3>\n<h4><strong>\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Which mobile ads are most effective at encouraging customers to add a toothbrush to their cart? For the launch of its Keep manual toothbrush, Colgate-Palmolive used eye square&#8217;s new ad-to-cart tool for real-time ad testing to answer this question.<\/p>\n<p style=\"text-align: left\">The tool displays ads on Amazon, Facebook, Instagram and YouTube and asks users to simulate a purchase in the category of the ad they saw. Based on eye square insights and consumer response analysis, the Colgate-Palmolive was able to adjust messaging, creative and spend accordingly.<\/p>\n<p style=\"text-align: left\">The partnership with Colgate provides a representative case study of the new eye square tool, which links a user&#8217;s explicit and implicit responses to their immediate perceptions, providing valuable behavioral data for campaign planning.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read the article!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51612&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] eye square and Colgate in MarketingDive \u00a0 [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Which mobile ads are most effective at encouraging customers to add a toothbrush to their cart? For&#8230;<\/p>\n","protected":false},"author":111,"featured_media":51611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-51609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square and Colgate in MarketingDive<\/title>\n<meta name=\"description\" content=\"To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square&#039;s new Ad to Cart tool for real-time ad testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/eyesquare-colgate-marketingdive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square and Colgate in MarketingDive\" \/>\n<meta property=\"og:description\" content=\"To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square&#039;s new Ad to Cart tool for real-time ad testing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/eyesquare-colgate-marketingdive\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T09:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T10:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/image-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta 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