{"id":51442,"date":"2022-03-18T10:16:44","date_gmt":"2022-03-18T09:16:44","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51442"},"modified":"2022-04-04T15:26:56","modified_gmt":"2022-04-04T14:26:56","slug":"eye-square-winning-papers-track-the-success-bei-audiencexscience-2022","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eye-square-winning-papers-track-the-success-bei-audiencexscience-2022\/","title":{"rendered":"eye square Study Track the Success at AUDIENCExSCIENCE 2022"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”51642″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/rosenfeldmedia.com\/advancing-research-2022\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text]<\/p>\n

12th to 14th of April 2022<\/strong><\/p>\n

eye square “Tracks the Success”\u2013The ARF selects innovative Screenforce genre study as a winning paper
\n<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

The need for solid information, standards and transparency has never been greater. The Advertising Research Foundation<\/a> Board of Trustees has therefore selected the most important research papers to be presented at AUDIENCExSCIENCE 2022<\/a> from 12 to 14 April 2022.<\/p>\n

We are among them in the category FRONTIERS OF MEASURING MEDIA BEHAVIORS<\/a>! With our paper on the innovative ethnography study \u201cTrack the Success\u201d, which we conducted last year together with Screenforce<\/a> as in-home initiative, we present a comparison in the reception and impact of advertising in different media.<\/p>\n

Track the Success<\/a> compares and explains the differences in TV, BVOD and the channels Youtube and Facebook. Stefan Sch\u00f6nherr<\/a> and Malte Hildebrandt<\/a>, Managing Directors at Screenforce, will present this study at AUDIENCExSCIENCE 2022<\/a>.<\/p>\n

[\/vc_column_text][vc_empty_space height=”60″][vc_video link=”https:\/\/www.youtube.com\/watch?v=xyJs-JATClY”][vc_empty_space height=”20″][vc_column_text]This recording gives you some Insights to \u201cTrack the Success\u201d.[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Track the Success
\nTV vs. Other Video Advertising Platforms<\/span> <\/strong><\/h5>\n

Session at:<\/strong><\/span>
\nTuesday, April 12, 2022<\/strong>
\n<\/em>12:25pm-12:40pm<\/strong><\/span><\/p>\n

Go to AudienceXScience-Agenda<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

Registration<\/a> for this event will give you exclusive access to the content of the event for four weeks, including the Winning Papers selected by the Foundation.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40″]Register here!<\/a>[vc_empty_space height=”40″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

The conference in April will also address these other topics:<\/strong><\/p>\n