{"id":51417,"date":"2022-03-17T13:01:21","date_gmt":"2022-03-17T12:01:21","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51417"},"modified":"2022-03-30T09:33:16","modified_gmt":"2022-03-30T08:33:16","slug":"wisdom-wednesday-quirks-webinar-mit-jeff-bander","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/wisdom-wednesday-quirks-webinar-mit-jeff-bander\/","title":{"rendered":"Video Quirks-Webinar Social Media Ads Go Shopping with Jeff Bander"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/0rrn0lDeCp4&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><strong>Social Media Ads Go Shopping:<\/strong><br \/>\n<strong>Measuring Ad Success by E-com Performance<\/strong><\/h3>\n<h3 style=\"text-align: left\"><strong>\u00a0<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Nice ads are great, but successful ads are better. Traditional market research will produce ads that social media users will find just nice. But will they make a purchase? That is the fundamental question that marketers must answer.<\/p>\n<p style=\"text-align: left\">In this video of the webinar, Jeff Bander presents eye square&#8217;s one-of-a-kind <a href=\"https:\/\/www.eye-square.com\/en\/ad-to-cart-effect\/\" target=\"_blank\" rel=\"noopener\">Ad-to-Cart<\/a> (A2C) Test Suite, which can help transform your ads from nice to successful. The webinar will show you how A2C works and what you can learn from live <a href=\"https:\/\/www.eye-square.com\/en\/in-context-express\/\" target=\"_blank\" rel=\"noopener\">In Context<\/a> testing of your ad\u2019s performance on social media.<\/p>\n<p style=\"text-align: left\">A2C is the only market research tool that integrates authentic, personalized social media environments \u2013 such as Facebook, Instagram, YouTube or TikTok \u2013 with leading <a href=\"https:\/\/www.eye-square.com\/en\/amazon-testing-platform\/\" target=\"_blank\" rel=\"noopener\">e-commerce platforms<\/a> like Amazon or Walmart. Shoppers\u2019 decisions are measured and evaluated throughout the entire marketing funnel \u2013 from search results to product detail pages all the way through shopping cart\/checkout.<\/p>\n<p style=\"text-align: left\"><strong>Takeaways:<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"text-align: left\"><strong>Understand how different social media platforms increase attention, interest and purchase intent on e-commerce sites.<\/strong><\/li>\n<li style=\"text-align: left\"><strong>Learn how ads can win the competition for attention and lead to actual transactions using actual behavioral data from online stores.<\/strong><\/li>\n<li style=\"text-align: left\"><strong>Get a true understanding of the e-commerce POS funnel to improve each step to purchase<\/strong>.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1648629195006{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong><span style=\"color: #007fff\">Read a Whitepaper about <a href=\"https:\/\/www.eye-square.com\/en\/whitepaper-social-media-advertising\/\" target=\"_blank\" rel=\"noopener\">Social Media Advertising<\/a><\/span><br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/whitepaper-social-media-advertising\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Get Information<\/a>[vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1648567450973{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #007fff !important;}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/www.quirks.com\/events\/wisdom-wednesday-webinars-march-23-20222022\" target=\"_blank\" rel=\"noopener\">Webinar<\/a> Wednesday, 23rd of March 2022<\/strong><\/p>\n<h5 style=\"text-align: center\"><span style=\"color: #ffffff\"><strong>Social Media Ads Go Shopping: <\/strong><\/span><br \/>\n<span style=\"color: #ffffff\"><strong>Measuring Ad Success by E-com Performance<\/strong><\/span><\/h5>\n<p style=\"text-align: center\"><strong>Speaker: <\/strong><strong>Jeff Bander<\/strong><br \/>\n<strong>CRO, eye square<\/strong><\/p>\n<p style=\"text-align: center\"><strong><span class=\"fr-view\">10:00 a.m. ET<\/span><\/strong><br \/>\n<strong>3:00 p.m. CET (Berlin Time)<\/strong><br \/>\n<strong><span class=\"fr-view\">2:00 p.m. UK<\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/0rrn0lDeCp4&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] Social Media Ads Go Shopping: Measuring Ad Success by E-com Performance \u00a0 [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Nice ads are great, but successful ads are better. Traditional market research will produce ads that social media&#8230;<\/p>\n","protected":false},"author":21,"featured_media":51587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,203,1],"tags":[],"class_list":["post-51417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wisdom Wednesday in March 2022 Quirks-Webinar with Jeff Bander<\/title>\n<meta name=\"description\" content=\"Social Media Ads Go Shopping-Measuring Ad Effectiveness. 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