{"id":51385,"date":"2022-03-11T23:13:05","date_gmt":"2022-03-11T22:13:05","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51385"},"modified":"2022-03-16T15:27:14","modified_gmt":"2022-03-16T14:27:14","slug":"dossier-by-dr-julia-nitschke-the-future-of-qualitative-ux-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dossier-by-dr-julia-nitschke-the-future-of-qualitative-ux-research\/","title":{"rendered":"Dossier by Dr. Julia Nitschke The Future of Qualitative UX Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51397&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-zukunft-qualitativer-marktforschung\/einzelansicht\/quo-vadis-qualitativer-ux-research\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">\u201eQuo vadis\u201c, qualitative UX Research?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are still the most requested and efficient means of testing at eye square.<\/p>\n<p style=\"text-align: left\">With the onset of the 2020 pandemic, the possibility of qualitative <a href=\"https:\/\/www.eye-square.com\/en\/user-research\/\" target=\"_blank\" rel=\"noopener\">UX research<\/a> as a home-use study evolved from a fallback solution to a new trend in demand among our clients. In the meantime, user tests carried out remotely and with screensharing are in the foreground. Welcome to 2 worlds!<\/p>\n<p style=\"text-align: left\">We have also noticed another development: for many clients, fast and agile working is becoming more and more important in product development and working methods. The scope and questions in UX research have changed considerably.<\/p>\n<p style=\"text-align: left\">And finally, we venture an outlook on the technologies used in user research, such as <a href=\"https:\/\/www.eye-square.com\/en\/eye-tracking\/\" target=\"_blank\" rel=\"noopener\">eye tracking<\/a> as a precision instrument for remotely conducted UX studies and new digital developments in the area of <a href=\"https:\/\/www.eye-square.com\/en\/emotion-analysis\/\" target=\"_blank\" rel=\"noopener\">emotion measurement<\/a>. Here, for example, the use of AI can help to gain insights through the evaluation of secondary data from participants.<\/p>\n<p style=\"text-align: left\">In the current dossier at marktforschung.de, <a href=\"https:\/\/www.eye-square.com\/en\/dr-julia-nitschke\/\" target=\"_blank\" rel=\"noopener\">Dr. Julia Nitschke<\/a> looks at these trends and weighs up how they will influence the future of qualitative UX research. Where will testing take place and how? And which technologies and digital developments support UX research?<\/p>\n<p style=\"text-align: left\">Read the entire dossier in German at <a href=\"https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-zukunft-qualitativer-marktforschung\/einzelansicht\/quo-vadis-qualitativer-ux-research\/\" target=\"_blank\" rel=\"noopener\">marktforschung.de.<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/03\/EN_Dossier_Quo_vadis_qualitative_ux_research_Julia_Nitschke_17_02_22_marktforschung_de-1.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read Dossier in English!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51397&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-zukunft-qualitativer-marktforschung\/einzelansicht\/quo-vadis-qualitativer-ux-research\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] \u201eQuo vadis\u201c, qualitative UX Research? [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are&#8230;<\/p>\n","protected":false},"author":21,"featured_media":51398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-51385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quo vadis Qualitative UX Research-where is the future heading?<\/title>\n<meta name=\"description\" content=\"The world of qualitative UX research is changing. 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