{"id":50735,"date":"2021-12-16T16:42:16","date_gmt":"2021-12-16T15:42:16","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=50735"},"modified":"2022-02-21T13:37:37","modified_gmt":"2022-02-21T12:37:37","slug":"retail-media-adweek","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/retail-media-adweek\/","title":{"rendered":"The Secret Weapon of Retail Media (article)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_single_image image=&#8221;50736&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/eye-square.activehosted.com\/index.php?action=social&amp;c=184&amp;m=343&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need; the way goods are shipped and collected; and the ways in which consumers pay for their purchases.<\/p>\n<p>In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail. This trend is having profound effects on consumer behavior, and the brands that have recognized this new environment are poised to take advantage.<\/p>\n<p>Read the latest article by our CRO US Jeff Ephraim Bander in <a href=\"https:\/\/advertisingweek.com\/the-secret-weapon-of-retail-media-why-creative-matters-more-than-ever\/\">advertising week:\u00a0<\/a>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/advertisingweek.com\/the-secret-weapon-of-retail-media-why-creative-matters-more-than-ever\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Read the article<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_single_image image=&#8221;50736&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/eye-square.activehosted.com\/index.php?action=social&amp;c=184&amp;m=343&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;&#8230;<\/p>\n","protected":false},"author":21,"featured_media":50739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-50735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Secret Weapon of Retail Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/retail-media-adweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret Weapon of Retail Media (article)\" \/>\n<meta property=\"og:description\" content=\"[vc_column][\/vc_column][vc_single_image image=&#8221;50736&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/eye-square.activehosted.com\/index.php?action=social&amp;c=184&amp;m=343&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/retail-media-adweek\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T15:42:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-21T12:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/12\/169weapon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"The Secret Weapon of Retail Media (article)\",\"datePublished\":\"2021-12-16T15:42:16+00:00\",\"dateModified\":\"2022-02-21T12:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/\"},\"wordCount\":274,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/12\\\/169weapon.jpg\",\"articleSection\":[\"2021\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/\",\"name\":\"The Secret Weapon of Retail Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/12\\\/169weapon.jpg\",\"datePublished\":\"2021-12-16T15:42:16+00:00\",\"dateModified\":\"2022-02-21T12:37:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/12\\\/169weapon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/12\\\/169weapon.jpg\",\"width\":600,\"height\":599},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/retail-media-adweek\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Secret Weapon of Retail Media (article)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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