{"id":50454,"date":"2021-11-16T21:56:44","date_gmt":"2021-11-16T20:56:44","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=50454"},"modified":"2021-11-22T13:34:59","modified_gmt":"2021-11-22T12:34:59","slug":"value-purpose-and-beauty-2","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/value-purpose-and-beauty-2\/","title":{"rendered":"Michael Schie\u00dfl on beauty, truth and good relationships in UX und eCommerce"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;50479&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">The Webinar<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">First impressions count, especially for digital, customer relationships. <a href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl\/\">Michael Schie\u00dfl<\/a> sees the first, brief moments in the perception of a product or a brand as an opportunity for successful relationship building. The perception of beautiful moments can become a starting point for successful relationships in a digital world.<\/p>\n<p style=\"text-align: left\">He explains how value, purpose, and beauty can be combined in UX and eCommerce to successfully build lasting connections between customers and brands.<\/p>\n<p style=\"text-align: left\"><strong>\u201cBeautiful, true and good\u201d<\/strong><br \/>\n<strong>Perception in UX and eCommerce as the beginning of the digital relationship<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/youtu.be\/KJtqSYXYvxo\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Watch the Webinar Recording<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/de\/news\/\">News<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">Michael Schie\u00dfl in an Interview<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In his interview, Michael Schie\u00dfl goes into more details about the challenges of building successful, digital connections between customers and brands in an atmosphere of short-lived attention spans.<\/p>\n<p style=\"text-align: left\">&#8220;Beautiful, true and good: that&#8217;s how the beginning of a brand-to-human relationship should be,&#8221; he says.<\/p>\n<p style=\"text-align: left\">For the perception of communication, we must not forget that it is of great importance whether and how the recipient processes the message. Michael Schie\u00dfl sees the importance of beauty as a motive for viewing intensity as undervalued.<\/p>\n<p style=\"text-align: left\"><strong>Read the full interview here: <\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/11\/EN_Interview_Gut_wahr_schoen_Michael_Schiessl_marktforschung_de.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Read Interview<\/a>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]The eye square <a href=\"https:\/\/www.eye-square.com\/de\/media-attention-benchmark\/\">Media Attention Benchmark<\/a> shows that good creations still have a lasting effect in the memory of a recipient despite ever shorter attention windows. Therefore, the user&#8217;s attention should be understood as a gift and the moment should be a beautiful experience.<\/p>\n<p>With a quick and efficient comparison, <a href=\"https:\/\/www.eye-square.com\/en\/ux-online-benchmarking\/\">UX Online Benchmarking<\/a>, can compare your own brand presence with its environment.<\/p>\n<p>Understanding digital buying behavior better through <a href=\"https:\/\/www.eye-square.com\/en\/digital-shopper-insights\/\">insights<\/a> helps to build successful customer relationships if you set the course for a true and good perception of your products and your brand at the right moment.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;50479&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;50&#8243;][vc_column_text] The Webinar [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] First impressions count, especially for digital, customer relationships. Michael Schie\u00dfl sees the first, brief moments in the&#8230;<\/p>\n","protected":false},"author":21,"featured_media":50401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-50454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web-seminar: Beauty, truth and good<\/title>\n<meta name=\"description\" content=\"Psychologist Michael Schie\u00dfl establishes the connection between prevailing time windows and iconic, implicit patterns at marktforschung.de.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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