{"id":50258,"date":"2021-10-26T09:00:44","date_gmt":"2021-10-26T08:00:44","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=50258"},"modified":"2021-12-10T11:35:59","modified_gmt":"2021-12-10T10:35:59","slug":"colgate-and-eyesquare-at-quirks-events-newyork_2021-2","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/colgate-and-eyesquare-at-quirks-events-newyork_2021-2\/","title":{"rendered":"Colgate &amp; eye square present Case Study at Quirk&#8217;s Events New York"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;50493&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.succeet.de\/de\/succeet21&#8243;][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<h5>Collaboration of Colgate and eye square with the Case Study &#8220;Uncovering Successful e-commerce Opportunities for in-context e-commerce Research&#8221;<\/h5>\n<h1><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][vc_column_text]The Quirk&#8217;s Event is an in-person Market Research Event with a lot of sessions related to market <a href=\"https:\/\/www.eye-square.com\/en\/insights\/\">research insights<\/a> and customer experience. And of course full of networking opportunities with Insights professionals.<\/p>\n<p>We are happy for our presence at Quirk&#8217;s New York in collaboration with Colgate and glad to be a sponsor of the Quirk&#8217;s Media events.<\/p>\n<p>This year we presented the results of mutual cooperation in an e-commerce case study together with Colgate-Palmolive.<\/p>\n<p><strong>The key takeaways are:<\/strong><\/p>\n<ul>\n<li>Importance of primary images<\/li>\n<li>Better understanding of consumers interest, attention and purchase behavior in a natural environment<\/li>\n<li>Essential quick turnaround testing in an e-commerce environment<\/li>\n<li>Developing successful e-commerce tactics<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.thequirksevent.com\/new-york-2021\/sessions\/colgate-and-eye-square-uncovering-successful-e-commerce-opportunities-for-in-context-e-commerce-research\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">More Information<\/a>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text]Colgate and eye square joined forces to help you learn about Colgates\u2019s <a href=\"https:\/\/www.eye-square.com\/en\/shopper-research-newtext\/\">shopper<\/a>-centric approach to e-commerce research and how they have made use of eye square\u2019s system 0 <a href=\"https:\/\/www.eye-square.com\/en\/in-context-express\/\">live in-context<\/a> testing platform to uncover successful <a href=\"https:\/\/www.eye-square.com\/en\/ecommerce-a-b-test\/\">e-commerce<\/a> opportunities.<\/p>\n<p><span lang=\"EN-GB\">Colgate\u2019s Helen Wolf and eye square\u2019s <a href=\"https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/\">Jeff Bander<\/a> shared a case study that shows the <\/span>effect of different primary images on shopper purchasing behavior and opinions, and will explore the results of this case study and its novel methodology.<\/p>\n<p><span lang=\"EN-GB\">The findings shared can help any sellers on any e-commerce platforms understand what types of primary product images\u00a0<\/span>can be effective in making shopping easier.<\/p>\n<p>Learn how to attract shopper\u2019s attention, interest and purchase behavior in the natural e-com environment<span lang=\"EN-GB\">.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<div class=\"qode-cards-gallery-holder left\" data-side=left>\n    <div class=\"qode-cards-gallery\">\n                    <div class=\"card\" style=\"background-color:#ffffff\">\n                                    <img decoding=\"async\" src=\"#\" alt=\"\" class=\"qode-lazy-image\" data-image=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/Screenshot-5-PowerPoint-Presentation-Quirks_NY_final_deck_Wolf-Bander-pdf.png\" style=\"width:1641px;height:1px\"data-ratio=\"0.55941499085923\" data-lazy=\"true\" \/>\n                            <\/div>\n                    <div class=\"card\" style=\"background-color:#ffffff\">\n                                    <img decoding=\"async\" src=\"#\" alt=\"\" class=\"qode-lazy-image\" data-image=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/Screenshot4-PowerPoint-Presentation-Quirks_NY_final_deck_Wolf-Bander-pdf.png\" style=\"width:1598px;height:1px\"data-ratio=\"0.56070087609512\" data-lazy=\"true\" \/>\n                            <\/div>\n                    <div class=\"card\" style=\"background-color:#ffffff\">\n                                    <img decoding=\"async\" src=\"#\" alt=\"\" class=\"qode-lazy-image\" data-image=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/Screenshot-3-PowerPoint-Presentation-Quirks_NY_final_deck_Wolf-Bander-pdf.png\" style=\"width:1600px;height:1px\"data-ratio=\"0.5625\" data-lazy=\"true\" \/>\n                            <\/div>\n            <\/div>\n    <div class=\"fake_card\">\n        <img decoding=\"async\" src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/Screenshot-3-PowerPoint-Presentation-Quirks_NY_final_deck_Wolf-Bander-pdf.png\" alt=\"\">\n    <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/11\/Quirks_NY_final_deck_Wolf-Bander.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Explore the casestudy<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p class=\"mb-2\" style=\"text-align: left;\"><strong>Get to know our speakers:<\/strong><\/p>\n<h1><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;50496&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.linkedin.com\/in\/helen-wolf-ph-d-67866982&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;60&#8243;][vc_column_text]<strong><a href=\"https:\/\/www.linkedin.com\/in\/helen-wolf-ph-d-67866982\">Helen Wolf<\/a> | Colgate-Palmolive<\/strong><br \/>\n<strong>Insight Lead, Accelerator North America<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;50497&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.linkedin.com\/in\/jeffbander&#8221;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<strong><a href=\"https:\/\/www.linkedin.com\/in\/jeffbander\">Jeff Ephraim Bander<\/a> | eye square<\/strong><br \/>\n<strong>CRO<\/strong><br \/>\n<strong>eye square&#8217;s head of US operations<\/strong><br \/>\n<strong>contact: <span id=\"page516R_mcid5\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">bander@eye<\/span><span dir=\"ltr\" role=\"presentation\">&#8211;<\/span><span dir=\"ltr\" role=\"presentation\">square.com<\/span><\/span><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;50493&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.succeet.de\/de\/succeet21&#8243;][vc_empty_space height=&#8221;50&#8243;][vc_column_text] Collaboration of Colgate and eye square with the Case Study &#8220;Uncovering Successful e-commerce Opportunities for in-context e-commerce Research&#8221; [\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][vc_column_text]The Quirk&#8217;s Event is an in-person Market Research Event&#8230;<\/p>\n","protected":false},"author":111,"featured_media":50490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5126,203,1],"tags":[],"class_list":["post-50258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5126","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colgate &amp; eye square at Quirk&#039;s Events New York 2021<\/title>\n<meta name=\"description\" content=\"The Quirk&#039;s Event is an in-person Market Research Event with a lot of sessions related to market research insights and customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/colgate-and-eyesquare-at-quirks-events-newyork_2021-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate &amp; eye square present Case Study at Quirk&#039;s Events New York\" \/>\n<meta property=\"og:description\" content=\"The Quirk&#039;s Event is an in-person Market Research Event with a lot of sessions related to market research insights and customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/colgate-and-eyesquare-at-quirks-events-newyork_2021-2\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T08:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T10:35:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/Quirkse2Colgatev2Square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katerina Dimadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katerina Dimadi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/colgate-and-eyesquare-at-quirks-events-newyork_2021-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/colgate-and-eyesquare-at-quirks-events-newyork_2021-2\\\/\"},\"author\":{\"name\":\"Katerina Dimadi\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/97b108b3805510febbc306ad133005cd\"},\"headline\":\"Colgate &amp; 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