{"id":49931,"date":"2021-06-04T11:12:18","date_gmt":"2021-06-04T10:12:18","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=49931"},"modified":"2021-09-10T12:05:11","modified_gmt":"2021-09-10T11:05:11","slug":"article-advertising-impact-television-is-first","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/article-advertising-impact-television-is-first\/","title":{"rendered":"\u201cWhen it comes to advertising impact, television is almost always first.&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;49937&#8243; img_size=&#8221;650&#215;400&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]In a pre-interview for the WDM web seminar, eye square\u2019s Marvin Vogt talked about what makes the &#8220;Track the Success&#8221; Screenforce study so special along with what influences the COVID-19 crisis had on the circumstances. Additionally, he explained the study design and presented the first round of results.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe more natural an observation and interview situation, the higher the external validity. In applied media research, that\u2019s our goal, so to speak, and the biggest challenge for study design and evaluation. When people watch TV on their own sofa with their own remote control, it makes a lot of difference, because the results are more transferable to reality. Instead of inviting participants to a lab and asking them to \u201cbehave as if you were at home\u201d, we can study actual behaviour in their personal, real home, which increases the real world value of the data obtained.\u201d says Marvin Vogt.<\/p>\n<p>Enjoy the full article for free![\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/09\/Interview-Marvin-Vogt-English-08092021.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Full article in English<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;49937&#8243; img_size=&#8221;650&#215;400&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]In a pre-interview for the WDM web seminar, eye square\u2019s Marvin Vogt talked about what makes the &#8220;Track the Success&#8221; Screenforce study so&#8230;<\/p>\n","protected":false},"author":21,"featured_media":49937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-49931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When it comes to advertising impact, television is first | eye square<\/title>\n<meta name=\"description\" content=\"Marving Vogt explains how big the impact television has in advertising after a &quot;Track the Success&quot; study that was conducted.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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