{"id":48746,"date":"2021-06-04T11:12:18","date_gmt":"2021-06-04T10:12:18","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/real-behavioral-research-with-smartphone-eye-tracking\/"},"modified":"2021-06-04T13:26:41","modified_gmt":"2021-06-04T12:26:41","slug":"article-amazon-user-experience","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/article-amazon-user-experience\/","title":{"rendered":"How Amazon sets user experience expectations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;48748&#8243; img_size=&#8221;650&#215;400&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<span class=\"\">About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also because of the user experience. In her latest article, psychologist Dr. Julia Nitschke provides current insights into the results of a benchmarking study and describes trends in e-commerce and UX research.<\/span><\/p>\n<p><span class=\"\">&#8220;Every online retailer has to deal with Amazon as a sales or advertising channel &#8211; either to profit from the popularity of the platform or to simply deal with the standards that customers expect from using Amazon. And these concern the entire user-experience flow: an error-tolerant, well-functioning search with inspiring recommendations, the extensive selection of payment and delivery options, short delivery times and, above all, the customer service that can be reached quickly and accommodatingly via all channels.&#8221; &#8211; says Dr. Julia Nitschke.<\/span><\/p>\n<p>Enjoy the full article for free![\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Full article in german<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;36626&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;48748&#8243; img_size=&#8221;650&#215;400&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also&#8230;<\/p>\n","protected":false},"author":21,"featured_media":48748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-48746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Amazon sets user experience expectations | eye square<\/title>\n<meta name=\"description\" content=\"Dr. Julia Nitschke provides current insights into the results of a benchmarking study and describes trends in e-commerce and UX research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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