{"id":48363,"date":"2021-05-06T10:56:39","date_gmt":"2021-05-06T09:56:39","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/interview-smartphone-eyetracking\/"},"modified":"2021-06-04T11:12:18","modified_gmt":"2021-06-04T10:12:18","slug":"interview-smartphone-eyetracking","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-smartphone-eyetracking\/","title":{"rendered":"Real behavioral research with smartphone eye tracking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;48049&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/05\/Smartphone-Eye-Tracking-Translation-eye-square.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]From eye trackers on bicycle helmets, to webcams and now eye tracking via smartphone: in an interview with marktforschung.de, our colleagues <a href=\"https:\/\/www.eye-square.com\/en\/philipp-reiter\/\">Philipp Reiter<\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/madeleine-makaranets\/\">Madeleine Makaranets<\/a> talked about the evolution of eye tracking and the advantages of the latest methods<\/p>\n<p>&#8220;With smartphone eye-tracking, the evolution continues and we can focus even more on user behavior on the device, where consumers spend most of their digital free time. With more and more companies making their websites mobile-first and social media becoming more significant in its role for advertising and online shopping, understanding smartphone usage is now more important than ever.&#8221; &#8211; says Philipp Reiter.<\/p>\n<p>The original interview in German is available <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/\">here<\/a>.<\/p>\n<p>We translated the interview into English for you:[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/05\/Smartphone-Eye-Tracking-Translation-eye-square.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Full Interview in english<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_column_text]<strong>Want to learn more? Register <a href=\"https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/jeder-blick-zaehlt-reale-verhaltensforschung-mit-smartphone-eye-tracking\/\">here<\/a> for the free web seminar:<\/strong><\/p>\n<p>18.05.2021 | 11:00 am | Philipp Reiter &amp; Madeleine Makaranets | 40 Minutes<br \/>\n&#8220;Every gaze counts: Real behavioral research with smartphone eye tracking&#8221;[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_single_image image=&#8221;36731&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/05\/Smartphone-Eye-Tracking-Translation-eye-square.pdf&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;48049&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/05\/Smartphone-Eye-Tracking-Translation-eye-square.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]From eye trackers on bicycle helmets, to webcams and now eye tracking via smartphone: in an interview with marktforschung.de, our colleagues Philipp&#8230;<\/p>\n","protected":false},"author":21,"featured_media":48382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-48363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real 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