{"id":40822,"date":"2021-03-23T12:00:41","date_gmt":"2021-03-23T11:00:41","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=40822"},"modified":"2021-03-25T09:52:43","modified_gmt":"2021-03-25T08:52:43","slug":"were-still-in-the-early-innings-of-advertising-on-amazon","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/were-still-in-the-early-innings-of-advertising-on-amazon\/","title":{"rendered":"Advertising Week: We\u2019re Still in the Early Innings of Advertising on Amazon"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;40829&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">For years, digital advertising has been dominated by two behemoths: Google and Facebook. The tech giants were able to grab hold of the marketplace not only based on the sheer scope of their audiences but also on the sophisticated measurement and analytics tools they were able to offer their customers.\u00a0 Recently, the tides of the Google and Facebook duopoly are shifting as\u00a0eMarketer marked\u00a0a drop in Google\u2019s ad revenues for the first time. But what contributed to the fact the past two years we have seen the rise of a third major online advertising player?\u00a0In a new article of the\u00a0<a href=\"https:\/\/www.advertisingweek360.com\/\">Advertising Week<\/a>, <a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\">Jeff Bander<\/a>, U.S. CRO of eye square, explains the reasons of that swift, by analyzing the consumer behavior and conversion, assessing brand impact and quantifying the return on investment.<\/p>\n<p style=\"text-align: left\">&#8220;Above all, brands and marketers will always be most interested in the dollars-and-cents impact of their advertisements. Amazon testing can answer two key questions that help advertisers to determine the value of their spending: Which ad delivers the best ROI?\u00a0and\u00a0Is it worth investing more in premium paid ads\/content?&#8221;\u00a0&#8211; says Jeff Bander.<\/p>\n<p style=\"text-align: left\">Find the full article with exciting insights and recommendations for action <a href=\"https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/\">here<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Full Article<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;40857&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;40829&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] For years, digital advertising has been dominated by two behemoths: Google and Facebook. The tech giants were able to grab&#8230;<\/p>\n","protected":false},"author":21,"featured_media":40833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-40822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fine-Tuning Tools for E-Retailer and Marketer | eye square<\/title>\n<meta name=\"description\" content=\"In a new article in the\u00a0Advertising Week, Jeff Bander tells how Amazon testing can answer key questions to help advertisers to determine the value of their spending.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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