{"id":37552,"date":"2021-02-16T16:21:41","date_gmt":"2021-02-16T15:21:41","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/interview-vom-werbekontakt-bis-in-den-einkaufswagen\/"},"modified":"2021-02-16T16:29:09","modified_gmt":"2021-02-16T15:29:09","slug":"interview-from-ad-contact-to-shopping-cart","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-from-ad-contact-to-shopping-cart\/","title":{"rendered":"Interview: \u201cFrom Ad Contact To Shopping Cart\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;37553&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]How do advertising contacts affect actual buying behavior on e-commerce platforms? In the new interview with marktforschung.de,<a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\"><strong> Stefan Sch\u00f6nherr<\/strong><\/a> (Unit Lead Brand and Media) and <a href=\"https:\/\/www.eye-square.com\/en\/lisa-neumann\/\"><strong>Lisa Neumann<\/strong><\/a> (Research Consultant Brand &amp; Media) analyze successful social media creations that bring more attention to the advertised product in the Amazon product overview and explain how YouTube and Instagram ads differ in terms of their purchase activation on Amazon and which ads on Instagram lead to the most clicks on Amazon.<\/p>\n<p>&#8220;In our method, we virtually map a user journey from the advertising contact to the shopping cart. And real behavioral data is measured in the process. Measuring the contact quality of advertising contacts via viewability, playback duration and attention parameters is already strongly established with our InContext method. What is new, however, is the stronger focus on the influence of this contact on behavior in the online store.&#8221; &#8211; says Lisa Neumann.<\/p>\n<p>You can find the complete interview with exciting insights <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/\">here<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">The Complete Interview<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_column_text]<strong>Want to learn more? Register <a href=\"https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/shoppingverhalten-als-neue-werbewirkungswaehrung\/\">here<\/a> for the free web seminar:<\/strong><\/p>\n<p>02.03.2021 | 11:00 am| Stefan Sch\u00f6nherr and Lisa Neumann, eye square | 40 Minutes<br \/>\n&#8220;Shoppingverhalten als neue Werbewirkungsw\u00e4hrung&#8221; (in German)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_single_image image=&#8221;36731&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;37553&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]How do advertising contacts affect actual buying behavior on e-commerce platforms? In the new interview with marktforschung.de, Stefan Sch\u00f6nherr (Unit Lead Brand&#8230;<\/p>\n","protected":false},"author":21,"featured_media":37553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7179,204,1],"tags":[],"class_list":["post-37552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7179","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview \u201cFrom Ad Contact To Shopping Cart\u201d | eye square<\/title>\n<meta name=\"description\" content=\"What influence does an advertising contact have on the behavior in the online store? 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