{"id":36458,"date":"2020-11-16T14:19:21","date_gmt":"2020-11-16T13:19:21","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/paper-retail-brand-markenwert\/"},"modified":"2020-11-16T14:30:09","modified_gmt":"2020-11-16T13:30:09","slug":"paper-retail-brand-markenwert","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/paper-retail-brand-markenwert\/","title":{"rendered":"Paper: Unleashing Your Retail Brand \u2013 Brand Equity As A Success Indicator"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;36461&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Discover the new paper &#8220;Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success&#8221;, published in the INsights Magazine of the Neuromarketing Science &amp; Business Association (NMSBA). In this paper, the author team, consisting of Dr. Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler and Dr. Jonathan Mall, shows how brand equity can be strengthened for a higher market share in eCommerce. To do so, they apply a three-step approach of neuromarketing and AI-based techniques. Using Procter &amp; Gamble&#8217;s Pantene shampoo brand, they demonstrate how to increase market share in competition with Head &amp; Shoulders, L&#8217;Or\u00e9al and Garnier.<\/p>\n<p style=\"text-align: left\">The full article with exciting insights and recommendations can be found <a href=\"https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand\">here<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Complete Paper<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;36461&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Discover the new paper &#8220;Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success&#8221;,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5126,204,1],"tags":[],"class_list":["post-36458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5126","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paper: Unleashing Your Retail Brand | eye square<\/title>\n<meta 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