{"id":36057,"date":"2020-11-04T17:45:46","date_gmt":"2020-11-04T16:45:46","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/artikel-pos-experience\/"},"modified":"2020-11-16T09:52:36","modified_gmt":"2020-11-16T08:52:36","slug":"article-pos-experience","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/article-pos-experience\/","title":{"rendered":"Experience-oriented shopping \u2013 the POS Experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;36058&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In the past months, we all experienced what we were missing in the many closed stores: real experiences, variety, inspiration, fleeting social encounters, and the small escape possibilities of everyday life. POS is becoming an experience. This is how stationary retail can attract shoppers, even in times of crisis. But how does the shopper perceive the POS? Which research methods lead to success? In the new article by <a href=\"https:\/\/www.display.de\/metanav\/ueber-uns\/\">display<\/a>, eye square&#8217;s Senior Research Consultant <a href=\"https:\/\/www.eye-square.com\/en\/christian-goeldner\/\">Christian G\u00f6ldner<\/a> explains the possibilities of the POS experience and the importance of <a href=\"https:\/\/www.eye-square.com\/en\/eye-tracking\/\">eye-tracking<\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/reaction-time\/\">reaction time measurement<\/a>.<\/p>\n<p style=\"text-align: left\">&#8220;With the help of eye-tracking, we take the shopper&#8217;s perspective and capture what they see. As always: unseen is unsold. In addition, we use BrandReact &#8211; an implicit association test &#8211; to measure shoppers&#8217; emotions and ask for their explicit assessment of a specific store, advertising measure, product, or display in an interview. By doing this, we can comprehensively capture and psychologically explain the human experience at the POS on the levels of perception, implicitly, and explicitly. &#8211; says Christian G\u00f6ldner.<\/p>\n<p style=\"text-align: left\">The complete article with exciting insights and recommendations for action can be found\u00a0<a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf\">here (in German)<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">The full article<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;36058&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] In the past months, we all experienced what we were missing in the many closed stores: real experiences, variety, inspiration,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5126,204,1],"tags":[],"class_list":["post-36057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5126","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experience-oriented shopping \u2013 the POS Experience | eye square<\/title>\n<meta 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