{"id":28756,"date":"2019-04-04T10:58:48","date_gmt":"2019-04-04T09:58:48","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=28756"},"modified":"2019-11-07T11:21:34","modified_gmt":"2019-11-07T10:21:34","slug":"webinar-automotive-ux","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/webinar-automotive-ux\/","title":{"rendered":"Webinar with Carina de L\u00f3pez: Experience is key"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]<\/p>\n

How to do implicit UX research in the field of automotive<\/h2>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_single_image image=”28757″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Join the webinar with Carina de L\u00f3pez on April 11, 2019 at 09:00 CET.<\/p>\n

Webinar description:<\/strong><\/p>\n

Customers will have to adapt to many new technologies and interfaces in the future. Traditional research methods assume that users can explain their needs and attitudes rationally. However, modern methodologies acknowledge that our perception, feelings and intuition affect our decisions. Therefore, innovative methods need to be combined to get a holistic picture of a customer\u2019s mind. This presentation shows in an interactive way how limited our rationality is and provides insights into best practices and cases of implicit UX research.<\/p>\n

About the speaker:<\/strong><\/p>\n

Carina de L\u00f3pez joined eye square\u2019s User Experience team in 2007, has been Unit Lead since 2010, and partner since 2017. She holds a Diploma in Sociology with a focus on methods and media sociology. She is responsible for key accounting, development of user experience research methodology, consulting, and controlling of studies in the field of UX. She is specialized in qualitative methods, emotion tracking, personas and iterative User Experience consulting during product development.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”28267″ img_size=”medium” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/carina-de-lopez\/”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text] How to do implicit UX research in the field of automotive [\/vc_column_text][vc_empty_space height=”30″][vc_single_image image=”28757″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text] Join the webinar…<\/p>\n","protected":false},"author":21,"featured_media":28760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,203,1],"tags":[],"class_list":["post-28756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-335","category-conference","category-news"],"yoast_head":"\nWebinar with Carina de L\u00f3pez: Experience is key<\/title>\n<meta name=\"description\" content=\"Learn in the webinar about the limitations of rationality and get insights into best practices and cases of implicit UX research! 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