{"id":25737,"date":"2018-06-21T12:53:27","date_gmt":"2018-06-21T11:53:27","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=25737"},"modified":"2019-12-12T01:27:57","modified_gmt":"2019-12-12T00:27:57","slug":"jeff-bander-in-martech-advisor-testing-your-way-to-marketing","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/jeff-bander-in-martech-advisor-testing-your-way-to-marketing\/","title":{"rendered":"Jeff Bander in MarTech Advisor: Testing Your Way to More Powerful Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<strong>&#8220;Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where.&#8221;<\/strong><\/p>\n<p>\u2013 <em>Jeff Ephraim Bander (CRO, eye square)<\/em>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]In his article in <a href=\"https:\/\/www.martechadvisor.com\/articles\/ads\/testing-your-way-to-more-powerful-marketing\/\">MarTech Advisor<\/a>, <a href=\"https:\/\/eye-square.com\/en\/jeff-ephraim-bander\/\">Jeff Ephraim Bander<\/a> (CRO, eye square) is revealing the key components that contribute to successful digital advertising and explains why A\/B testing is a particularly valuable tool to understand the real user response.<\/p>\n<p>With marketers constantly seeking an edge to improve campaign effectiveness and boost sales, it is no surprise that digital ad testing platforms are growing in popularity. As market research companies introduce new tools to evaluate the performance of online advertisements, it is important to determine what works in ad testing and why.<\/p>\n<p>Read the full article <a href=\"https:\/\/www.martechadvisor.com\/articles\/ads\/testing-your-way-to-more-powerful-marketing\/\">here<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css_animation=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;25744&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.martechadvisor.com\/articles\/ads\/testing-your-way-to-more-powerful-marketing\/&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css_animation=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text]If you want to know more about eye square\u2019s LIVE A\/B testing solution, <a href=\"https:\/\/eye-square.com\/en\/ecommerce-a-b-test\/\">click here<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css_animation=&#8221;&#8221;][vc_column][vc_column_text]&#8220;Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where.&#8221; \u2013 Jeff Ephraim Bander (CRO, eye square)[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]In his article in MarTech Advisor,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":25755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315,204,1],"tags":[],"class_list":["post-25737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-315","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jeff Bander in MarTech Advisor: Testing Your Way to More Powerful Marketing | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/jeff-bander-in-martech-advisor-testing-your-way-to-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeff Bander in MarTech Advisor: Testing Your Way to More Powerful Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css_animation=&#8221;&#8221;][vc_column][vc_column_text]&#8220;Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on 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