{"id":23494,"date":"2017-02-20T12:14:54","date_gmt":"2017-02-20T11:14:54","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=23494"},"modified":"2019-07-15T12:16:43","modified_gmt":"2019-07-15T11:16:43","slug":"eye-square-at-insight-innovation-exchange-europe","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eye-square-at-insight-innovation-exchange-europe\/","title":{"rendered":"eye square at Insight Innovation Exchange Europe"},"content":{"rendered":"<p><a href=\"https:\/\/eye-square.com\/en\/digital-shopper-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23496 size-full\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/2017_e2-Visuals-SX-DigitalShopperInsights-KeyVisual_Posting650x400.jpg\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/2017_e2-Visuals-SX-DigitalShopperInsights-KeyVisual_Posting650x400.jpg 650w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/2017_e2-Visuals-SX-DigitalShopperInsights-KeyVisual_Posting650x400-300x185.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>eye square participates as a sponsor and exhibitor at this year&#8217;s <a href=\"http:\/\/iiex-eu.insightinnovation.org\" target=\"_blank\" rel=\"noopener noreferrer\">IIeX &#8211; Insight Innovation Exchange Europe<\/a> from 20 to 21 February in Amsterdam.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/felix-metger\/\" target=\"_blank\" rel=\"noopener noreferrer\">Felix Metger<\/a> (Unit Lead Shopper Experience) and <a href=\"https:\/\/eye-square.com\/en\/gareth-tuck\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gareth Tuck<\/a> (Director UK) will present eye square\u2019s latest methods for understanding the digital customer journey.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/digital-shopper-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Shopper Insights<\/a> complements our research portfolio by providing study solutions for a comprehensive understanding of shopper behavior across all touchpoints.<\/p>\n<ul>\n<li>We examine the experience of shoppers on eCommerce platforms.<\/li>\n<li>We use the InContext method performing A\/B tests on live websites to understand decision making processes and user\u2019s perception of eShops.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>IIeX is as a platform for professionals in the field of marketing research. It is dedicated to the exchange of new ideas and research approaches. The venue is <a href=\"https:\/\/beursvanberlage.com\" target=\"_blank\" rel=\"noopener noreferrer\">Beurs van Berlage<\/a>, former seat of the Amsterdam Stock Exchange and a major cultural monument.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23495 size-full\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/IIeX2017.png\" width=\"808\" height=\"332\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/IIeX2017.png 808w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/IIeX2017-300x123.png 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/IIeX2017-768x316.png 768w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2017\/02\/IIeX2017-700x288.png 700w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eye square participates as a sponsor and exhibitor at this year&#8217;s IIeX &#8211; Insight Innovation Exchange Europe from 20 to 21 February in Amsterdam. Felix Metger (Unit Lead Shopper Experience) and Gareth Tuck (Director UK) will present eye square\u2019s latest methods for understanding the digital&#8230;<\/p>\n","protected":false},"author":7,"featured_media":23486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312,203,1],"tags":[],"class_list":["post-23494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-312","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square at Insight Innovation Exchange Europe | eye square<\/title>\n<meta name=\"description\" content=\"eye square participates as a sponsor and exhibitor at this year\u2019s IIeX \u2013 Insight Innovation Exchange Europe from 20 to 21 February in Amsterdam.\" \/>\n<meta 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