{"id":22695,"date":"2016-08-19T10:32:12","date_gmt":"2016-08-19T09:32:12","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=22695"},"modified":"2020-02-14T15:51:13","modified_gmt":"2020-02-14T14:51:13","slug":"interview-with-dr-matthias-rothensee-on-marconomy-de","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-with-dr-matthias-rothensee-on-marconomy-de\/","title":{"rendered":"Interview with Dr. Matthias Rothensee on marconomy.de"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR &amp; PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods of brand measurement and explains what the B2B sector can learn from consumer insights.<\/p>\n<p>Read the full article on marconomy.de<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/marconomy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22696\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/marconomy.png\" alt=\"marconomy\" width=\"407\" height=\"154\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/marconomy.png 407w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/marconomy-300x114.png 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR &amp; PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication&#8230;<\/p>\n","protected":false},"author":7,"featured_media":19722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,204,1],"tags":[],"class_list":["post-22695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-306","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview with Dr. Matthias Rothensee on marconomy.de | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/interview-with-dr-matthias-rothensee-on-marconomy-de\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Dr. Matthias Rothensee on marconomy.de\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]Also in B2B context communication and touchpoints are changing in the course of digital transformation. 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