{"id":22671,"date":"2016-08-17T10:29:49","date_gmt":"2016-08-17T09:29:49","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=22671"},"modified":"2019-12-11T16:31:32","modified_gmt":"2019-12-11T15:31:32","slug":"stay-tuned-assesing-the-effeciveness-of-social-media-video-ads","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/stay-tuned-assesing-the-effeciveness-of-social-media-video-ads\/","title":{"rendered":"Stay Tuned! Assessing the Effectiveness of Social Media Video Ads"},"content":{"rendered":"<p><strong>New e\u00b2 article in Marketing Review St.Gallen 03-2016<\/strong><\/p>\n<p><strong>Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h5 style=\"text-align: center\"><strong>&#8220;Visual saliency as a necessary precondition for successful brand communication&#8221;<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center\"><strong>&#8220;Selective attention is the ultimate test that any brand communication has to address to &#8220;stay in tune with their customers and not get drowned in a goldfish bowl&#8221;<\/strong><\/h5>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22674 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1-777x1024.png\" alt=\"St.Gallen1\" width=\"308\" height=\"406\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1-777x1024.png 777w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1-228x300.png 228w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1-768x1013.png 768w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1-700x923.png 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen1.png 785w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22673 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/08\/St.Gallen2.png\" alt=\"St.Gallen2\" width=\"443\" height=\"318\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New e\u00b2 article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter. &nbsp; &#8220;Visual saliency as a necessary precondition for successful brand communication&#8221; &nbsp; &#8220;Selective attention is the ultimate test that&#8230;<\/p>\n","protected":false},"author":11,"featured_media":22674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,204,1],"tags":[],"class_list":["post-22671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-306","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stay Tuned! 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