{"id":22293,"date":"2016-03-09T09:07:59","date_gmt":"2016-03-09T08:07:59","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=22293"},"modified":"2019-12-11T16:35:58","modified_gmt":"2019-12-11T15:35:58","slug":"mind-mining-ux-and-neuromarketing-article-in-nmsba","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/mind-mining-ux-and-neuromarketing-article-in-nmsba\/","title":{"rendered":"&#8220;Mind Mining&#8221; &#8211; UX and Neuromarketing?  Article in NMSBA"},"content":{"rendered":"<p>Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article.<\/p>\n<p><a href=\"http:\/\/www.nmsba.com\/neuromarketing-publications\" target=\"_blank\" rel=\"noopener noreferrer\">NSMBA <\/a>monthly magazine &#8220;Neuromarketing Theory &amp; Practice&#8221; prints the article in Issue No.15.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/03\/MindMining-Article-NMTP15_2016.jpg\" rel=\"attachment wp-att-22295\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22295 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/03\/MindMining-Article-NMTP15_2016-1024x610.jpg\" alt=\"MindMining-Article NMTP15_2016\" width=\"635\" height=\"487\" \/><\/a><\/p>\n<p>User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical scales like SUS, NPS and measures of task success.<\/p>\n<p>&#8220;Better Customer Understanding by Applying Big Data Analysis to Neuromarketing&#8221; explains how USM (universal structural modelling) with Neural Networks can outperform SEM (structural equation modelling) when exploring new data sources and trying to find hidden structures.\u00a0 The results show how the Users Task Satisfaction can be predicted to a large extend with the combination of behavioral, explicit and neuro-measures.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/03\/MindMining.png\" rel=\"attachment wp-att-22296\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22296 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/03\/MindMining-1024x725.png\" alt=\"MindMining\" width=\"473\" height=\"465\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine &#8220;Neuromarketing Theory &amp; Practice&#8221; prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond&#8230;<\/p>\n","protected":false},"author":11,"featured_media":22295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,204,1],"tags":[],"class_list":["post-22293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-306","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Mind Mining&quot; - UX and Neuromarketing? Article in NMSBA | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/mind-mining-ux-and-neuromarketing-article-in-nmsba\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Mind Mining&quot; - UX and Neuromarketing? Article in NMSBA\" \/>\n<meta property=\"og:description\" content=\"Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine &#8220;Neuromarketing Theory &amp; Practice&#8221; prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/mind-mining-ux-and-neuromarketing-article-in-nmsba\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-09T08:07:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T15:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/03\/MindMining-Article-NMTP15_2016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4928\" \/>\n\t<meta property=\"og:image:height\" content=\"2936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philipp Reiter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philipp Reiter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/mind-mining-ux-and-neuromarketing-article-in-nmsba\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/mind-mining-ux-and-neuromarketing-article-in-nmsba\\\/\"},\"author\":{\"name\":\"Philipp Reiter\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/2a574e0bf6482ca54fbfd73c0736d8d2\"},\"headline\":\"&#8220;Mind Mining&#8221; &#8211; UX and Neuromarketing? 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