{"id":22163,"date":"2015-11-02T13:19:06","date_gmt":"2015-11-02T12:19:06","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=22163"},"modified":"2019-12-11T11:32:55","modified_gmt":"2019-12-11T10:32:55","slug":"impact-eyes-on-the-road","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/","title":{"rendered":"Impact: Eyes on the Road"},"content":{"rendered":"<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square.jpg\" rel=\"attachment wp-att-22164\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22164 alignleft\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square.jpg\" alt=\"impact_eye-square\" width=\"406\" height=\"433\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square.jpg 406w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square-281x300.jpg 281w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/a>Impact\u2019s Technology Focus speaks to eye square\u2019s <a href=\"https:\/\/eye-square.com\/en\/philipp-reiter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Philipp Leppert<\/a> and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology.<\/p>\n<p>Read the <a href=\"https:\/\/www.research-live.com\/article\/features\/eyes-on-the-road\/id\/4014091\" target=\"_blank\" rel=\"noopener noreferrer\">full article by Jane Bainbridge<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impact\u2019s Technology Focus speaks to eye square\u2019s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge &nbsp;<\/p>\n","protected":false},"author":13,"featured_media":22166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,204,1],"tags":[],"class_list":["post-22163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-305","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impact: Eyes on the Road | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact: Eyes on the Road\" \/>\n<meta property=\"og:description\" content=\"Impact\u2019s Technology Focus speaks to eye square\u2019s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T12:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T10:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Impact: Eyes on the Road\",\"datePublished\":\"2015-11-02T12:19:06+00:00\",\"dateModified\":\"2019-12-11T10:32:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/\"},\"wordCount\":52,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/01\\\/impact_eye-square_preview.jpg\",\"articleSection\":[\"2015\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/\",\"name\":\"Impact: Eyes on the Road | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/01\\\/impact_eye-square_preview.jpg\",\"datePublished\":\"2015-11-02T12:19:06+00:00\",\"dateModified\":\"2019-12-11T10:32:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/01\\\/impact_eye-square_preview.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/01\\\/impact_eye-square_preview.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/impact-eyes-on-the-road\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact: Eyes on the Road\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact: Eyes on the Road | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/","og_locale":"en_GB","og_type":"article","og_title":"Impact: Eyes on the Road","og_description":"Impact\u2019s Technology Focus speaks to eye square\u2019s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge &nbsp;","og_url":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/","og_site_name":"eye square","article_published_time":"2015-11-02T12:19:06+00:00","article_modified_time":"2019-12-11T10:32:55+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/"},"author":{"name":"","@id":""},"headline":"Impact: Eyes on the Road","datePublished":"2015-11-02T12:19:06+00:00","dateModified":"2019-12-11T10:32:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/"},"wordCount":52,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg","articleSection":["2015","Article","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/","url":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/","name":"Impact: Eyes on the Road | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg","datePublished":"2015-11-02T12:19:06+00:00","dateModified":"2019-12-11T10:32:55+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/01\/impact_eye-square_preview.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/impact-eyes-on-the-road\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"Impact: Eyes on the Road"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.eye-square.com\/en\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/22163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=22163"}],"version-history":[{"count":16,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/22163\/revisions"}],"predecessor-version":[{"id":31063,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/22163\/revisions\/31063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/22166"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=22163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=22163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=22163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}