{"id":21944,"date":"2015-11-16T15:35:48","date_gmt":"2015-11-16T14:35:48","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=21944"},"modified":"2019-12-11T14:24:17","modified_gmt":"2019-12-11T13:24:17","slug":"ecr-live-at-the-gs1-in-cologne-2015","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/","title":{"rendered":"ECR Live at the GS1 in Cologne 2015"},"content":{"rendered":"<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/ECR-LIVE.png.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21945\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/ECR-LIVE.png.png\" alt=\"ECR-LIVE.png\" width=\"126\" height=\"85\" \/><\/a><\/p>\n<h4>The shopper in focus: What can management category, shopper marketing and omnichannel do?<\/h4>\n<p>&nbsp;<\/p>\n<p>This years&#8217; ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by <a href=\"https:\/\/eye-square.com\/en\/katja-wirthwein\/\">Katja Wirthwein<\/a> und <a href=\"https:\/\/eye-square.com\/en\/christian-goeldner\/\">Christian G\u00f6ldner<\/a>.<\/p>\n<p>At the booth, they presented implicit solutions for classic POS issues such as packaging design, shelf sorting and in-store marketing.<\/p>\n<p>Furthermore, they featured the eye square approaches to optimise coherent brand experience across all channels and to improve the usability of online shops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shopper in focus: What can management category, shopper marketing and omnichannel do? &nbsp; This years&#8217; ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian G\u00f6ldner. At the&#8230;<\/p>\n","protected":false},"author":13,"featured_media":21946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,1],"tags":[],"class_list":["post-21944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-305","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ECR Live at the GS1 in Cologne 2015 | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECR Live at the GS1 in Cologne 2015\" \/>\n<meta property=\"og:description\" content=\"The shopper in focus: What can management category, shopper marketing and omnichannel do? &nbsp; This years&#8217; ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian G\u00f6ldner. At the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T14:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T13:24:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"ECR Live at the GS1 in Cologne 2015\",\"datePublished\":\"2015-11-16T14:35:48+00:00\",\"dateModified\":\"2019-12-11T13:24:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/12\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"articleSection\":[\"2015\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/\",\"name\":\"ECR Live at the GS1 in Cologne 2015 | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/12\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"datePublished\":\"2015-11-16T14:35:48+00:00\",\"dateModified\":\"2019-12-11T13:24:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/12\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/12\\\/GS1-Logo-300dpi_web-300x170.jpg\",\"width\":300,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ecr-live-at-the-gs1-in-cologne-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ECR Live at the GS1 in Cologne 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ECR Live at the GS1 in Cologne 2015 | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/","og_locale":"en_GB","og_type":"article","og_title":"ECR Live at the GS1 in Cologne 2015","og_description":"The shopper in focus: What can management category, shopper marketing and omnichannel do? &nbsp; This years&#8217; ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian G\u00f6ldner. At the...","og_url":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/","og_site_name":"eye square","article_published_time":"2015-11-16T14:35:48+00:00","article_modified_time":"2019-12-11T13:24:17+00:00","og_image":[{"width":300,"height":170,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/"},"author":{"name":"","@id":""},"headline":"ECR Live at the GS1 in Cologne 2015","datePublished":"2015-11-16T14:35:48+00:00","dateModified":"2019-12-11T13:24:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/"},"wordCount":95,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg","articleSection":["2015","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/","url":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/","name":"ECR Live at the GS1 in Cologne 2015 | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg","datePublished":"2015-11-16T14:35:48+00:00","dateModified":"2019-12-11T13:24:17+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/12\/GS1-Logo-300dpi_web-300x170.jpg","width":300,"height":170},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/ecr-live-at-the-gs1-in-cologne-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"ECR Live at the GS1 in Cologne 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.eye-square.com\/en\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/21944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=21944"}],"version-history":[{"count":7,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/21944\/revisions"}],"predecessor-version":[{"id":22019,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/21944\/revisions\/22019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/21946"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=21944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=21944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=21944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}