{"id":21181,"date":"2015-10-14T14:11:32","date_gmt":"2015-10-14T13:11:32","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=21181"},"modified":"2019-12-11T10:47:43","modified_gmt":"2019-12-11T09:47:43","slug":"esomar-congress-revelations","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/esomar-congress-revelations\/","title":{"rendered":"ESOMAR Congress Revelations"},"content":{"rendered":"<h3>Researching the New Shopper Experience (NEW)<br \/>\nExploring how shoppers are more digital and emotional, while the research is more implicit and virtual<br \/>\nDublin \/ 27 September 2015<\/h3>\n<p><strong>In combination with Congress 2015<\/strong><\/p>\n<h3><\/h3>\n<h3><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21195 alignright\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1-225x300.jpeg\" alt=\"esomar1\" width=\"279\" height=\"372\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1-225x300.jpeg 225w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1-600x800.jpeg 600w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1-700x933.jpeg 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar1.jpeg 720w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/><\/a><\/h3>\n<p>The last decade has seen a dramatic increase of shopper research.\u00a0 We want to discuss the reasons, explain innovative approaches and future trends.\u00a0 The workshops will be practical oriented and interactive.<\/p>\n<p>First, shopper research has proven its value; it has gained a great reputation delivering direct and decisive impact on sales. We will show positive cases about packaging, trade marketing and category management.\u00a0 We also want to address the issue of the Holy Grail of Return on invest with guidance on how ROI can be assessed and how this could be documented and communicated properly.<\/p>\n<p>Secondly, shopping itself is changing.\u00a0 The internet and the usage of smartphones has altered buying.\u00a0 The shops are becoming much more experience oriented.\u00a0 They deliver emotions, they address certain values and develop a narrative for shoppers.\u00a0 New payment methods and self-service cashiers are effective while digital signage is getting more accessible.\u00a0 In short, many new questions are raised around the shopper.\u00a0 We want to give an update about the recent trends and findings.<\/p>\n<p>Third, many new research devices have appeared on the market.\u00a0 Many of them provide data about the implicit consumer processes like attention, emotion and behavior.\u00a0 Shoppers can be assessed through smartphones and video cameras.\u00a0 Algorithms allow for an automatic detection about their position, speed and initial emotional reactions.\u00a0 Eye tracking is now miniaturised and affordable, hence provides exact information about visual attention in large-scale samples.\u00a0 Virtual 3D technologies allow pre-testing on a much more realistic level than it used to be.\u00a0 Furthermore, consumer technologies like wrist bands are used for assessing activity and emotions.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21196 alignleft\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2-225x300.jpeg\" alt=\"esomar2\" width=\"252\" height=\"336\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2-225x300.jpeg 225w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2-600x800.jpeg 600w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2-700x933.jpeg 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/10\/esomar2.jpeg 720w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/a>All of these methods claim to go beyond the limitations of self-reported measurements, and to deliver extended insights especially about-hidden drivers.\u00a0 In the workshop, we want to give an overview of these new technologies, the potential added value and the limitations.\u00a0 Using our experience with successes and failures we want to give advice on the right usage and the right communication.\u00a0 We will also have a special section to address privacy questions coming out of these new techniques.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"bodytext\">\n","protected":false},"excerpt":{"rendered":"<p>Researching the New Shopper Experience (NEW) Exploring how shoppers are more digital and emotional, while the research is more implicit and virtual Dublin \/ 27 September 2015 In combination with Congress 2015 The last decade has seen a dramatic increase of shopper research.\u00a0 We want&#8230;<\/p>\n","protected":false},"author":13,"featured_media":21194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,204,203],"tags":[],"class_list":["post-21181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-305","category-article","category-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ESOMAR Congress Revelations | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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