{"id":20334,"date":"2015-03-24T14:12:15","date_gmt":"2015-03-24T13:12:15","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=20334"},"modified":"2021-02-25T16:55:16","modified_gmt":"2021-02-25T15:55:16","slug":"study-of-the-year-bvm-congress-2007","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/study-of-the-year-bvm-congress-2007\/","title":{"rendered":"2007 Study of the Year &#8211; BVM Congress"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-21839 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051-300x300.png\" alt=\"e2_WEB_Grafik-Awards_BVM-en-051\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051-300x300.png 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051-150x150.png 150w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051-570x570.png 570w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051.png 600w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/11\/e2_WEB_Grafik-Awards_BVM-en-051-500x500.png 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><b>Measurement of the efficiency of eBay&#8217;s online advertising.\u00a0 <\/b>The current approach to advertising efficiency measurement in online marketing has focused on the relationship between clicks on an ad and the subsequent revenue generated by the sales.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVMPreis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18201 alignright\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVMPreis-300x292.jpg\" alt=\"BVMPreis\" width=\"166\" height=\"162\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVMPreis-300x292.jpg 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVMPreis-700x682.jpg 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVMPreis.jpg 910w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/><\/a>All advertising contacts on home computers of more than 1000 users were monitored over a course of 4 weeks in cooperation with the partner Ebay.<\/p>\n<p>In light of the rising expenses for online advertising, the relevance of efficiency tests of this particular form of advertising has become highly important. The current approaches fall short of expectations, as they only take into consideration the relationship between clicks on an ad and the generated sales.<\/p>\n<p>Our experimental approach investigates, in a between subjects design, the effect of performance frequency of eBay ads in relation to the number of eBay page views and the number and amount of successful and unsuccessful bids on eBay.<\/p>\n<p>With the aid of our Ad Selector Tools, performance of eBay ads was systematically varied and registered over a period of four weeks: the control group saw 100% of eBay ads on other websites, the experimental group only 30%. It was now possible to conduct an Internet panel study on a large sample (N=1481) and to statistically determine effects of the different performance frequency.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVM2007-e2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18200 aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVM2007-e2-300x201.jpg\" alt=\"BVM2007-e2\" width=\"497\" height=\"333\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVM2007-e2-300x201.jpg 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVM2007-e2.jpg 800w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BVM2007-e2-700x469.jpg 700w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] Measurement of the efficiency of eBay&#8217;s online advertising.\u00a0 The current approach to advertising efficiency measurement in online marketing has focused on the relationship between clicks on an ad and the subsequent revenue generated by the sales. All&#8230;<\/p>\n","protected":false},"author":7,"featured_media":21839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-20334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2007 Study of the Year - BVM Congress | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/study-of-the-year-bvm-congress-2007\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2007 Study of the Year - BVM Congress\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] Measurement of the efficiency of eBay&#8217;s online advertising.\u00a0 The current approach to advertising efficiency measurement in online marketing has focused on the relationship between clicks on an ad and the subsequent revenue generated by the sales. 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