IAB Research Award in Branding category ovk_report_2014_01<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
The \u2018Power of Creation\u2019 is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB…<\/p>\n","protected":false},"author":21,"featured_media":58107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307,174],"tags":[],"class_list":["post-20325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-307","category-award"],"yoast_head":"\n
2014 Branding Award - IAB Research | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/branding-award-iab-research-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014 Branding Award - IAB Research\" \/>\n<meta property=\"og:description\" content=\"The \u2018Power of Creation\u2019 is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. 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<\/p>\n