{"id":20321,"date":"2015-04-16T15:16:22","date_gmt":"2015-04-16T14:16:22","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=20321"},"modified":"2019-12-11T10:58:39","modified_gmt":"2019-12-11T09:58:39","slug":"10-effizienztag-dr-rothensee-on-new-accesses-to-reach-consumers","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/10-effizienztag-dr-rothensee-on-new-accesses-to-reach-consumers\/","title":{"rendered":"10. Effizienztag: Dr. Rothensee on new accesses to reach consumers"},"content":{"rendered":"<div>\n<p class=\"bodytext\">The <em>10. Effizienztag<\/em> will be held under the motto <em>Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Pr\u00fcfstand<\/em>, April 23rd, 2015 .<br \/>\nDr. Matthias Rothensee, in collaboration with Gerald Neum\u00fcller of SevenOne Media, will present results of an ethnografic study at the\u00a0<i>Alltagsethnografie <\/i>workshop.<\/p>\n<p class=\"bodytext\"><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18189 size-medium\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag-300x171.png\" alt=\"Efizienstag\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag-300x171.png 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag-345x198.png 345w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag-700x400.png 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/04\/Efizienstag.png 1019w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Workshop I, 14:00h-15:00h: <i>Neue Zug\u00e4nge zum Konsumenten: Alltagsethnografie, Integrierte Rezeptionsforschung.<\/i><\/p>\n<\/div>\n<div>\n<p class=\"bodytext\">Expert speakers:<br \/>\nDr. Mathias Rothensee (Director\u00a0Research\u00a0 and Partner, eye square &#8211; <a href=\"mailto:rothensee@eye-square.com\">rothensee@eye-square.com<\/a>)<\/p>\n<p class=\"bodytext\">Gerald Neum\u00fcller (Director Research, SevenOne Media)<\/p>\n<\/div>\n<div>\n<p class=\"bodytext\">More Information about the event:\u00a0<a href=\"http:\/\/www.effizienztag.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">EFFIZIENZTAG<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Pr\u00fcfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neum\u00fcller of SevenOne Media, will present results of an ethnografic study at the\u00a0Alltagsethnografie workshop. Workshop I, 14:00h-15:00h:&#8230;<\/p>\n","protected":false},"author":7,"featured_media":18670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,203,1],"tags":[],"class_list":["post-20321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-305","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10. 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