{"id":16267,"date":"2015-03-24T11:11:15","date_gmt":"2015-03-24T10:11:15","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=16267"},"modified":"2019-12-11T10:30:51","modified_gmt":"2019-12-11T09:30:51","slug":"kid-costumer-eye-square-on-marketing-for-kids","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/kid-costumer-eye-square-on-marketing-for-kids\/","title":{"rendered":"Kid Customer: eye square on Marketing for Kids"},"content":{"rendered":"

\"ARD-KundeKind\"<\/a><\/p>\n

Philipp Leppert (COO) shows in the ARD documentary\u00a0Kunde Kind<\/em> how kids experience a visit to the supermarket.\u00a0 Which products get more attention.\u00a0 What factors emerging from the interaction between parent and kid influence the buying decision.\u00a0 With the innovative eye tracking system, Pupil, eye square shows where the kids look and what particularly interests them.<\/p>\n

Story on ARD Mediathek: Kunde Kind<\/a><\/em><\/p>\n

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\n
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How to make children and youth loyal brand customers?\u00a0 How to entice \u2018I want that\u2019? Advertising and marketing strategies have been perfecting over the years to introduce brands and messages into children minds.\u00a0 Kids tend to have much to say in their families e.g. what to consume, where to shop, when to eat.\u00a0 Companies have found their way even through the schools so to sneak into the world of children. In school textbooks, through sponsoring and even with the help of consultants, companies are increasingly gaining more influence on student.<\/p>\n<\/div>\n

 <\/p>\n

For more information please contact: Philipp Leppert<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Philipp Leppert (COO) shows in the ARD documentary\u00a0Kunde Kind how kids experience a visit to the supermarket.\u00a0 Which products get more attention.\u00a0 What factors emerging from the interaction between parent and kid influence the buying decision.\u00a0 With the innovative eye tracking system, Pupil, eye square…<\/p>\n","protected":false},"author":7,"featured_media":19385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,1],"tags":[],"class_list":["post-16267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e2-on-tv","category-news"],"yoast_head":"\nKid Customer: eye square on Marketing for Kids | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/kid-costumer-eye-square-on-marketing-for-kids\/\" 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