{"id":16261,"date":"2015-03-24T11:01:47","date_gmt":"2015-03-24T10:01:47","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=16261"},"modified":"2019-12-11T14:14:51","modified_gmt":"2019-12-11T13:14:51","slug":"oms-mobile-advertising-effect-second-screen-is-the-first-screen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/oms-mobile-advertising-effect-second-screen-is-the-first-screen\/","title":{"rendered":"OMS Mobile Advertising Effect: Second screen becomes the first screen"},"content":{"rendered":"<h3>The second screen is taking over the television evermore as first screen.\u00a0 This is the result of the <strong>\u2018<\/strong>OMS\u00a0 Mobile Advertising Effect Study<strong>\u2019 <\/strong>done by premium marketer OMS (oms.eu) in collaboration with eye square.<\/h3>\n<p>&nbsp;<\/p>\n<p>95% of mobile daily newspaper website users fiddle, while watching television, with an other device such as a smartphone, tablet or computer as second screen.\u00a0 The television no longer has the full and undivided attention. On the contrary with the second screen in use 65% of the attention is primarily focused on the second screen and not on the television.\u00a0 The second screen is thereby becoming first screen.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18196 size-large aligncenter\" src=\"https:\/\/eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS-1024x550.jpg\" alt=\"OMS\" width=\"1024\" height=\"550\" srcset=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS-1024x550.jpg 1024w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS-300x161.jpg 300w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS-700x376.jpg 700w, https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/OMS.jpg 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>For the most extensive attention and effect possible, advertisers no longer get by the second screen.\u00a0 Therefore, mobile advertising is increasingly becoming a success factor when it comes to targeting consumers across all screens.\u00a0 This clearly demonstrates the \u2018OMS Mobile Advertising Effect Study\u2019, said Linda Mozham, OMS Commercial Director and Member of the Executive Board. The \u2018OMS Mobile Advertising Effect Study\u2019 was commissioned by OMS to be conducted by eye square GmbH in November 2013.\u00a0 For the lab study with live advertisement replacement on live websites more than 450 advertising contacts were, during this time period, surveyed on mobiles, desktops websites in OMS&#8217; entire portfolio.<\/p>\n<p>&nbsp;<\/p>\n<p>Contact:<\/p>\n<p><a href=\"https:\/\/eye-square.com\/en\/stefan-schoenherr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stefan Sch\u00f6nherr<\/a> &amp; <a href=\"https:\/\/eye-square.com\/en\/e2-team_rothensee\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Matthias Rothensee <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second screen is taking over the television evermore as first screen.\u00a0 This is the result of the \u2018OMS\u00a0 Mobile Advertising Effect Study\u2019 done by premium marketer OMS (oms.eu) in collaboration with eye square. &nbsp; 95% of mobile daily newspaper website users fiddle, while watching&#8230;<\/p>\n","protected":false},"author":7,"featured_media":19379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,203,1],"tags":[],"class_list":["post-16261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OMS Mobile Advertising Effect: Second screen becomes the first screen | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/oms-mobile-advertising-effect-second-screen-is-the-first-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMS Mobile Advertising Effect: Second screen becomes the first screen\" \/>\n<meta property=\"og:description\" content=\"The second screen is taking over the television evermore as first screen.\u00a0 This is the result of the \u2018OMS\u00a0 Mobile Advertising Effect Study\u2019 done by premium marketer OMS (oms.eu) in collaboration with eye square. &nbsp; 95% of mobile daily newspaper website users fiddle, while watching...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/oms-mobile-advertising-effect-second-screen-is-the-first-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-24T10:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T13:14:51+00:00\" \/>\n<meta property=\"og:image\" 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