{"id":16257,"date":"2014-03-27T10:58:33","date_gmt":"2014-03-27T09:58:33","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=16257"},"modified":"2019-12-11T14:03:05","modified_gmt":"2019-12-11T13:03:05","slug":"consumer-black-box-eye-square-explains-factors-behind-buying-decisions","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\/","title":{"rendered":"The consumer black box: eye square explains the factors behind buying decisions"},"content":{"rendered":"

eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions.<\/h3>\n

The results of the collaboration study between Michael Schie\u00dfl\u00a0und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13\/2014).<\/p>\n

 <\/p>\n

 <\/p>\n

\"horizont-blackbox\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions. The results of the collaboration study between Michael Schie\u00dfl\u00a0und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13\/2014).    <\/p>\n","protected":false},"author":7,"featured_media":19376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307,204,1],"tags":[],"class_list":["post-16257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-307","category-article","category-news"],"yoast_head":"\nThe consumer black box: eye square explains the factors behind buying decisions | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The consumer black box: eye square explains the factors behind buying decisions\" \/>\n<meta property=\"og:description\" content=\"eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions. The results of the collaboration study between Michael Schie\u00dfl\u00a0und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13\/2014).    \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-27T09:58:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T13:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/03\/BlackboxKonsument-260.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"260\" \/>\n\t<meta property=\"og:image:height\" content=\"217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"The consumer black box: eye square explains the factors behind buying decisions\",\"datePublished\":\"2014-03-27T09:58:33+00:00\",\"dateModified\":\"2019-12-11T13:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/\"},\"wordCount\":53,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/03\\\/BlackboxKonsument-260.jpg\",\"articleSection\":[\"2014\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/\",\"name\":\"The consumer black box: eye square explains the factors behind buying decisions | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/03\\\/BlackboxKonsument-260.jpg\",\"datePublished\":\"2014-03-27T09:58:33+00:00\",\"dateModified\":\"2019-12-11T13:03:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/03\\\/BlackboxKonsument-260.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/03\\\/BlackboxKonsument-260.jpg\",\"width\":260,\"height\":217},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consumer-black-box-eye-square-explains-factors-behind-buying-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The consumer black box: eye square explains the factors behind buying decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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