{"id":16253,"date":"2015-03-24T10:56:19","date_gmt":"2015-03-24T09:56:19","guid":{"rendered":"https:\/\/eye-square.com\/en\/?p=16253"},"modified":"2019-12-11T14:09:43","modified_gmt":"2019-12-11T13:09:43","slug":"the-influence-of-parallele-use-of-media-on-the-avertising-effect","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/the-influence-of-parallele-use-of-media-on-the-avertising-effect\/","title":{"rendered":"eye square shows the influence of parallel use of media on the avertising effect"},"content":{"rendered":"

concept M and eye square show SevenOne Media how the parallel use of television and other media screen can\u00a0 affect the advertising effect.<\/h3>\n

Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and<\/span><\/span> simultaneously.\u00a0 Until now the consequences of parallel use of television and other devices on the effects of commericals have not been sufficiently researched.\u00a0 An extensive fundamental quantitative and qualitative study shows that the TV usage with a second screen is no threat to the advertising impact but opens opportunities even, if the creation knows how to\u00a0 use this special challenge in this situation.<\/p>\n

\"7one-parralelnutzung-large\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

concept M and eye square show SevenOne Media how the parallel use of television and other media screen can\u00a0 affect the advertising effect. Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously.\u00a0 Until now the consequences…<\/p>\n","protected":false},"author":7,"featured_media":19378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,203,1],"tags":[],"class_list":["post-16253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-conference","category-news"],"yoast_head":"\neye square shows the influence of parallel use of media on the avertising effect | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/the-influence-of-parallele-use-of-media-on-the-avertising-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square shows the influence of parallel use of media on the avertising effect\" \/>\n<meta property=\"og:description\" content=\"concept M and eye square show SevenOne Media how the parallel use of television and other media screen can\u00a0 affect the advertising effect. 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