{"id":72420,"date":"2026-07-08T13:21:37","date_gmt":"2026-07-08T11:21:37","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=72420"},"modified":"2026-07-08T18:03:02","modified_gmt":"2026-07-08T16:03:02","slug":"partner-overview-snapchat-eye-square","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/partner-overview-snapchat-eye-square\/","title":{"rendered":"Partner Overview snapchat x eye square"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"shoppers_sandbox_header-1\" data-id=\"447\" id=\"SR7_447_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_447_1-968\" data-key=\"968\">\n\t\t\t\t\t\t\t<h2 id=\"SR7_447_1-968-6\" class=\"sr7-layer\">Discover our joint studies <\/h2>\n\t\t\t\t\t\t\t<h1 id=\"SR7_447_1-968-7\" class=\"sr7-layer\">The Snapchat & <br \/>\neye square Partnership<\/h1>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_447_1-969\" data-key=\"969\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/07\/Ghost-Logo-for-light-backgrounds-500x500.png\" data-libid=\"72531\" data-lib=\"medialibrary\" title=\"Ghost Logo (for light backgrounds)\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNi8wNy9HaG9zdC1Mb2dvLWZvci1saWdodC1iYWNrZ3JvdW5kcy01MDB4NTAwLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/01\/e2-logo-square-whiteAzure-300x300-1.png\" data-libid=\"54853\" data-lib=\"medialibrary\" title=\"__e2-logo-square-whiteAzure-300&#215;300\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMy8wMS9lMi1sb2dvLXNxdWFyZS13aGl0ZUF6dXJlLTMwMHgzMDAtMS5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/07\/image-5.png\" data-libid=\"72476\" data-lib=\"medialibrary\" title=\"image (5)\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNi8wNy9pbWFnZS01LnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_447_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_447_1\",el:[600,600,600,600,270],type:'standard',shdw:'0',gh:[600,600,600,600,270],gw:[1240,1240,1240,1240,480],vpt:['-100px&#039;,&#039;-100px&#039;,&#039;-100px&#039;,&#039;-100px&#039;,&#039;-100px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\"});   SR7.PMH[\"SR7_447_1\"].state=true;} else if(SR7.PMH[\"SR7_447_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_447_1\"].fn,19);}};SR7.PMH[\"SR7_447_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783420548909{padding-top: 2em !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"h--t_is-xm t_is-medium\" style=\"text-align: center;\"><span style=\"color: #007fff;\">Explore Our Joint Research <br \/> with Snapchat<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\"><strong>eye square<\/strong> and <a href=\"https:\/\/www.snapchat.com\/\"><strong>Snap Inc.<\/strong><\/a> have conducted four independent empirical studies on Snapchat advertising effectiveness \u2014 measuring attention, emotional response, brand recall, and purchase behavior across 13+ global markets and over 40,000 research participants. Each study uses eye square&#8217;s InContext platform and SEAL eye-tracking technology to capture behavioral signals in real Snapchat environments, on participants&#8217; own devices.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\">The partnership focuses on three questions that matter for media planners and brand marketers:<\/p>\n<p id=\"p-bold\" class=\"padding-btm-100em\" style=\"text-align: left;\">Does Snapchat&#8217;s social context create measurable advertising receptivity?<\/p>\n<p id=\"p-bold\" class=\"padding-btm-100em\" style=\"text-align: left;\">Do creator-native and AI-powered formats outperform standard video?<\/p>\n<p id=\"p-bold\" class=\"padding-btm-100em\" style=\"text-align: left;\">And how does Snapchat fit into a broader cross-platform strategy?<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1783500847526{background: #F0F0F0 url(https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/gradient-background-3.jpg?id=61759) !important;}&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783415176651{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;72528&#8243; img_size=&#8221;561&#215;300&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"art_p-intro\" class=\"h--t_is-link t_is-darkroyal\" style=\"text-align: left;\">How Snapchat Builds Brands Like No Other (2026)<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">85% more openness to ads among users experiencing meaningful time on Snapchat. eye square&#8217;s largest Snapchat study to date \u2014 13 global markets, combining a Value of Time quantitative survey with in-context ad effectiveness testing in 7 markets. The study establishes Snapchat&#8217;s unique receptivity premium: users who experience their time as meaningful are dramatically more open to advertising and more likely to act on it.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;72529&#8243; img_size=&#8221;561&#215;300&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"art_p-intro\" class=\"h--t_is-link t_is-darkroyal\" style=\"text-align: left;\">Brand Authenticity on Social Media (2025)<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]Creator ads drive 16% more active attention and are played 25% longer than standard brand ads.<\/p>\n<p>Commissioned by Snap Inc. and OMG (Omnicom Media Group), this N=12,000+ study across five markets quantifies the creator authenticity premium on Snapchat. Beyond attention metrics, the study traces the full funnel: creator-led Sponsored Snaps achieve 1.9x higher click rates and 2.3x higher open rates, and Snapchatters are 66% more likely to feel excited about a brand when creator content feels authentic.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783415176651{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Key numbers:<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\">75% of Snapchat users rate their time as meaningful \u2014 highest among messaging platforms<\/li>\n<li style=\"text-align: left;\">Multi-format campaigns (video + AR Lens + Sponsored Snap) achieve 36% unaided ad recall vs. 16% for video alone<\/li>\n<li style=\"text-align: left;\">Adding Snapchat to a Facebook campaign increases unaided ad recall by +11 points and simulated purchases by +7 points<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Key numbers:<\/strong><\/p>\n<ul>\n<li>Creator-led Sponsored Snaps: 1.9x click rates \u00b7 2.3x open rates<\/li>\n<li>71% of consumers value creator input during consideration; 70% during purchase<\/li>\n<li>Snapchat creators rated more likeable, authentic, and reliable than creators on competing platforms \u2014 preferred 10% more<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783500961739{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/how-snapchat-builds-brands\" target=\"_blank\" data-hover-background-color=\"#000000\" data-hover-border-color=\"#000000\" data-hover-color=\"#FFFFFF\" class=\"qbutton  left default\" style=\"color: #FFFFFF; border-color: #007FFF; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Find out more!<\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/bff-energy-at-scale\" target=\"_blank\" data-hover-background-color=\"#000000\" data-hover-border-color=\"#000000\" data-hover-color=\"#FFFFFF\" class=\"qbutton  left default\" style=\"color: #FFFFFF; border-color: #007FFF; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Find out more!<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1783500908653{background: #F0F0F0 url(https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/gradient-background-3.jpg?id=61759) !important;}&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783415176651{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;72527&#8243; img_size=&#8221;561&#215;300&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"art_p-intro\" class=\"h--t_is-link t_is-darkroyal\" style=\"text-align: left;\">The Marketing Power of Genervative AI and Augmented Reality (2025)<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p>87% of marketers rate GenAI tools as effective \u2014 and consumers agree: GenAI formats outperform static ads on attention, recognition, and brand perception.<\/p>\n<p>The most comprehensive study in the series \u2014 N=14,800+ consumers, 150+ US marketing professionals, and 15 qualitative expert interviews across 7 markets. The study tests three ad format conditions (human-generated static, GenAI-assisted video, GenAI video + AR Lens) and reveals both the performance uplift and a generational fault line in AI acceptance.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;72533&#8243; img_size=&#8221;561&#215;300&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"art_p-intro\" class=\"h--t_is-link t_is-darkroyal\" style=\"text-align: left;\">Marketing Impact of Snapchat&#8217;s AR and AI Advertising Tools (2025)<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]Interaction rates up to 1.5x higher with sponsored AI-Lenses and AI-generated video vs. standard video ads.<\/p>\n<p>Commissioned by Snap Inc. and PMG, this study evaluates how Snapchat&#8217;s newest AR and GenAI ad formats perform against traditional video in real campaign conditions \u2014 measuring brand awareness, interaction rates, and conversion metrics.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783415176651{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Key numbers:<\/strong><\/p>\n<ul>\n<li>GenAI video ads and AR Lenses drive significantly higher 2-second view rates vs. static<\/li>\n<li>Brands seen as more premium and innovative when using GenAI formats<\/li>\n<li>Millennials embrace AI disclosure; Gen Z resists it \u2014 AR Lenses mitigate the Gen Z effect<\/li>\n<li>3-in-4 marketers want to increase GenAI usage; 68% believe it will replace traditional content creation<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Key numbers:<\/strong><\/p>\n<ul>\n<li>Up to 1.5x higher interaction rates for AI-powered formats<\/li>\n<li>Measurable brand awareness lift from both AR and GenAI formats<\/li>\n<li>Significant engagement and conversion improvements<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783415831129{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/how-gen-ai-impacts-brands-and-consumers\" target=\"_blank\" data-hover-background-color=\"#000000\" data-hover-border-color=\"#000000\" data-hover-color=\"#FFFFFF\" class=\"qbutton  left default\" style=\"color: #FFFFFF; border-color: #007FFF; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Find out more!<\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/snapchat-marketing-impact-ar-ai-tools\/\" target=\"_blank\" data-hover-background-color=\"#000000\" data-hover-border-color=\"#000000\" data-hover-color=\"#FFFFFF\" class=\"qbutton  left default\" style=\"color: #FFFFFF; border-color: #007FFF; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Find out more!<\/a>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"h--t_is-xm t_is-medium\" style=\"text-align: center;\"><span style=\"color: #007fff;\">About the Methodology&nbsp;<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\">All Snapchat studies use eye square&#8217;s InContext research platform \u2014 participants see real Snapchat content on their own devices, in their own environments, without knowing which specific ads are being tested.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\">Attention is measured using <a href=\"https:\/\/www.eye-square.com\/de\/seal-in-context-eye-tracking\/\"><strong>SEAL<\/strong> <\/a>(Scalable Eye-tracking ALgorithm), eye square&#8217;s patented smartphone eye-tracking technology that works via the front-facing camera without additional hardware.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\">This naturalistic approach is what makes the findings credible: unlike lab studies, InContext captures how advertising actually performs in the context where it lives.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1783508286785{background-image: url(https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/gradient-background-3.jpg?id=61759) !important;}&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"h--t_is-xm t_is-medium\" style=\"text-align: center;\"><span style=\"color: #007fff;\">Work with us<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left;\">eye square conducts advertising effectiveness research for brands, agencies, and platforms. Whether you&#8217;re planning a Snapchat campaign, evaluating creator partnerships, or building a business case for GenAI creative investment \u2014 we measure what actually happens.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1783502394582{background: #FFFFFF url(https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/gradient-background-3.jpg?id=61759) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_single_image image=&#8221;19843&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center;\">Philipp Reiter<\/h3>\n<h4 style=\"text-align: center;\">Partner &amp; COO<\/h4>\n<p style=\"text-align: center;\"><a href=\"mailto:reiter@eye-square.com\"><span style=\"color: #000000;\">reiter@eye-square.com<\/span><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;150&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: center;\">Explore a technology partnership:<\/h6>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/technology\/\" target=\"_blank\" data-hover-background-color=\"#000000\" data-hover-border-color=\"#000000\" data-hover-color=\"#FFFFFF\" class=\"qbutton  left default\" style=\"color: #FFFFFF; border-color: #007FFF; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">learn more!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1783502415288{background: #FFFFFF url(https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/gradient-background-3.jpg?id=61759) !important;}&#8221;][vc_column offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1761197501251{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1783420548909{padding-top: 2em !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;] Explore Our Joint Research with Snapchat [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;&#8221;] eye square and Snap Inc&#8230;.<\/p>\n","protected":false},"author":130,"featured_media":32911,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72420","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Snapchat &amp; eye square joint studies<\/title>\n<meta name=\"description\" content=\"Discover all of our studies conducted in collaboration with Snapchat here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/partner-overview-snapchat-eye-square\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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