{"id":71566,"date":"2026-04-22T10:21:18","date_gmt":"2026-04-22T08:21:18","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=71566"},"modified":"2026-05-06T15:58:50","modified_gmt":"2026-05-06T13:58:50","slug":"whitepaper-the-atlas-project","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/","title":{"rendered":"Whitepaper The Atlas Project"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"fast-bold-beautiful-whitepaper-11\" data-id=\"440\" id=\"SR7_440_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_440_1-942\" data-key=\"942\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_440_1-942-3\" class=\"sr7-layer\">Attention in Vertical Video Ads\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_440_1-942-11\" class=\"sr7-layer\">and Its Impact on Purchase Behavior<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_440_1-944\" data-key=\"944\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/atlasproject.png\" data-libid=\"71571\" data-lib=\"medialibrary\" title=\"atlasproject\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNi8wNC9hdGxhc3Byb2plY3QucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bild2.png\" data-libid=\"71570\" data-lib=\"medialibrary\" title=\"Bild2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNi8wNC9CaWxkMi5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/Hide.png\" data-libid=\"52190\" data-lib=\"medialibrary\" title=\"Hide\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8wNC9IaWRlLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/Hide2.png\" data-libid=\"52201\" data-lib=\"medialibrary\" title=\"Hide2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8wNC9IaWRlMi5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/Dots.png\" data-libid=\"52199\" data-lib=\"medialibrary\" title=\"Dots\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8wNC9Eb3RzLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/Hide3.png\" data-libid=\"52215\" data-lib=\"medialibrary\" title=\"Hide3\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8wNC9IaWRlMy5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_440_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_440_1\",el:[699.988,699.988,699.988,699.988,720],type:'hero',shdw:'0',gh:[700,700,700,700,720],gw:[1920,1920,1920,1920,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_440_1\"].state=true;} else if(SR7.PMH[\"SR7_440_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_440_1\"].fn,19);}};SR7.PMH[\"SR7_440_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1494940571697{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499062904476{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1610379926398{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-offset-2 vc_hidden-lg vc_col-md-offset-2 vc_hidden-md&#8221;][vc_column_text css=&#8221;.vc_custom_1776776825922{margin-top: 20px !important;}&#8221;]<\/p>\n<h1 style=\"text-transform: none;\"><span style=\"color: #007fff;\">The ATLAS Project<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1776776816816{margin-top: 20px !important;}&#8221;]<\/p>\n<h2 style=\"text-transform: none; text-align: left;\"><span style=\"color: #000000;\">Attention in Vertical Video Ads and Its Impact on Purchase Behavior<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1610379926398{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-md-offset-2&#8243;][vc_column_text css=&#8221;.vc_custom_1776845728082{margin-top: 20px !important;}&#8221;]<\/p>\n<h1 style=\"text-transform: none;\"><span style=\"color: black;\">The ATLAS Project &#8211; Attention in Vertical Video Ads and Its Impact on Purchase Behavior<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1610379926398{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-md-offset-2&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1776845511765{margin-top: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">In this whitepaper, we explore how vertical video ads capture attention across platforms such as TikTok, Instagram and YouTube Shorts. Using eye-tracking data and simulated shopping behaviour, the study shows why attention matters, how platform environments shape ad exposure, and what this means for media impact and purchase behaviour.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1776845208111{margin-top: 20px !important;}&#8221;]<\/p>\n<blockquote>\n<h5 style=\"text-align: left;\"><span style=\"color: #007fff;\"><strong>&#8220;Vertical video ads have proven to be highly effective in capturing attention and prompting purchases compared to other formats.&#8221;<\/strong><\/span><\/h5>\n<\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1776845534688{margin-top: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">The ATLAS project offers valuable guidance for advertisers seeking to understand and optimize vertical video performance. By linking attention patterns to behavioural outcomes, the whitepaper highlights how stronger ad attention and branded moments can translate into greater campaign effectiveness and shopper activation.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFABwJWdyidNh3jzCp7ToQtRxdL6lL1lJJfjnlV5_7pBgOMyetFLslH8CYv0W-X55rOvWX0cWSMmQ1HKX54HtKCD8D9DVkg1GOupghrvCXjfNMktHezI0v5kJe3JAWR_4q52H5WbXHHe3vcj0tV5GVp5mwcafL1s5EfPcRtbmHfkPf8hQWa6pMA-dlkmoyNP5rc4FROiguZ7p2\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">get the study<\/a>[vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1494940571697{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221;&#8230;<\/p>\n","protected":false},"author":130,"featured_media":71580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71566","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Whitepaper The Atlas Project | eye square<\/title>\n<meta name=\"description\" content=\"eye square present findings from the current atlas project and shows how effective vertical video ads are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper The Atlas Project\" \/>\n<meta property=\"og:description\" content=\"eye square present findings from the current atlas project and shows how effective vertical video ads are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T13:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Featured-Image-600-\u00d7-600-px-50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/\",\"name\":\"Whitepaper The Atlas Project | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/Featured-Image-600-\u00d7-600-px-50.png\",\"datePublished\":\"2026-04-22T08:21:18+00:00\",\"dateModified\":\"2026-05-06T13:58:50+00:00\",\"description\":\"eye square present findings from the current atlas project and shows how effective vertical video ads are.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/Featured-Image-600-\u00d7-600-px-50.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/Featured-Image-600-\u00d7-600-px-50.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/whitepaper-the-atlas-project\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitepaper The Atlas Project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Whitepaper The Atlas Project | eye square","description":"eye square present findings from the current atlas project and shows how effective vertical video ads are.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/","og_locale":"en_GB","og_type":"article","og_title":"Whitepaper The Atlas Project","og_description":"eye square present findings from the current atlas project and shows how effective vertical video ads are.","og_url":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/","og_site_name":"eye square","article_modified_time":"2026-05-06T13:58:50+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Featured-Image-600-\u00d7-600-px-50.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/","url":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/","name":"Whitepaper The Atlas Project | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Featured-Image-600-\u00d7-600-px-50.png","datePublished":"2026-04-22T08:21:18+00:00","dateModified":"2026-05-06T13:58:50+00:00","description":"eye square present findings from the current atlas project and shows how effective vertical video ads are.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Featured-Image-600-\u00d7-600-px-50.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Featured-Image-600-\u00d7-600-px-50.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/whitepaper-the-atlas-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"Whitepaper The Atlas Project"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/71566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=71566"}],"version-history":[{"count":5,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/71566\/revisions"}],"predecessor-version":[{"id":71701,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/71566\/revisions\/71701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/71580"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=71566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}