{"id":70293,"date":"2025-12-10T14:10:08","date_gmt":"2025-12-10T13:10:08","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=70293"},"modified":"2025-12-16T09:34:19","modified_gmt":"2025-12-16T08:34:19","slug":"top-5-event-highlights-2025","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/top-5-event-highlights-2025\/","title":{"rendered":"Top 5 Event Highlights 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;70&#8243;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"2024-top5-events-1\" data-id=\"429\" id=\"SR7_429_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_429_1-899\" data-key=\"899\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_429_1-899-9\" class=\"sr7-layer\">Top 5<br \/>\nHighlights<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_429_1-899-10\" class=\"sr7-layer\">2025 <\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_429_1-900\" data-key=\"900\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/ux-page_2023-1\/GradientCircle-FULL-1024x576.png\" data-libid=\"57793\" data-lib=\"medialibrary\" title=\"GradientCircle-FULL-1024&#215;576.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL3V4LXBhZ2VfMjAyMy0xL0dyYWRpZW50Q2lyY2xlLUZVTEwtMTAyNHg1NzYucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/05\/Royalblue_White_Square.png\" data-libid=\"55982\" data-lib=\"medialibrary\" title=\"Royalblue_White_Square\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMy8wNS9Sb3lhbGJsdWVfV2hpdGVfU3F1YXJlLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/ux-page_2023-1\/MicrosoftTeams-image-10-570x570.png\" data-libid=\"57794\" data-lib=\"medialibrary\" title=\"Lady Using Phone\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL3V4LXBhZ2VfMjAyMy0xL01pY3Jvc29mdFRlYW1zLWltYWdlLTEwLTU3MHg1NzAucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_429_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_429_1\",el:[500,500,400,400,350],type:'standard',shdw:'0',gh:[500,500,400,400,350],gw:[1240,1240,1024,1024,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_429_1\"].state=true;} else if(SR7.PMH[\"SR7_429_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_429_1\"].fn,19);}};SR7.PMH[\"SR7_429_1\" ].fn();\n\t\t\t\t<\/script>\n[vc_empty_space height=&#8221;50&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>eye square&#8217;s Top 5 | 2025<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">As 2025 draws to a close, we would like to take a moment to reflect on what has made this year so remarkable\u2014not just for us, but for everyone connected to eye square. Our mission is simple: to understand and improve the <strong>human experience<\/strong>. This year, we have dedicated ourselves to this mission with renewed passion, working with inspiring <strong>clients, employees<\/strong>, and <strong>friends<\/strong> to explore the complexity and <strong>beauty of human interaction<\/strong> with the evolving technology of the digital age.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">2025 wasn&#8217;t just about breakthroughs and new innovations like our <a href=\"https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/\"><strong>SEAL InContext<\/strong> <\/a>eye tracking technology or the<a href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\"> <strong>Digital Experience Sandbox<\/strong> <\/a>\u2013 breathtaking events, deep, creative connections, and new insights were also part of our journey this year, leaving us with beautiful, unforgettable moments!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">None of this would have been possible without you. Whether you supported us on a project, participated in an event, or simply followed our journey, you helped make this an <strong>unforgettable year<\/strong>. Thank you for <strong>trusting<\/strong> us, <strong>challenging<\/strong> us, and <strong>inspiring<\/strong> us to continue exploring what makes us human.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Here are the five highlights that made 2025 an unforgettable year for eye square!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Attention Works<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">One highlight of this year was our new partnership with <strong>OMD Germany.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u201cAttention Works\u201d<\/strong> focuses on the further development and integration of attention metrics for all relevant media channels\u2014<strong>TV, social media, online video, and streaming<\/strong>. These metrics are integrated into existing and new media planning tools to enable a results-oriented, cross-channel strategy based on reliable benchmarks. Together, we are moving beyond traditional reach metrics and focusing on measurable, impactful attention across all channels.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Learn more about Attention Works.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/attention-works\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">learn more!<\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;32&#8243;][vc_empty_space height=&#8221;32&#8243;][vc_single_image image=&#8221;70294&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_empty_space][vc_gallery interval=&#8221;3&#8243; images=&#8221;70303,70304,70305,70306,70307&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Memex Events 2025<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Our annual Memex conference took place again this year. Entitled<strong> \u201cEnter the Sandbox,\u201d<\/strong> the event brought together a wide range of speakers who combined science, technology, and art to present new ideas and possibilities. The event was held at our <strong>Berlin headquarters<\/strong> on the Spree River and included exciting lectures and presentations as well as a cozy get-together after the conference. However, Berlin was not the only town to host a Memex this year. In the heart of <strong>New York<\/strong>, interested specialists met under the title <strong>&#8220;User Flow Economy and the Future of Digital Engagement&#8221;<\/strong> for a day of new and intriguing presentations.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Were you interested in the Memex events but missed them? Here&#8217;s a summary of the highlights from both events!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.memex-conference.com\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Memex 2025<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Succeet 2025 Wiesbaden<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">In February of this year, we had the opportunity to participate in<strong> succeet 2025<\/strong> in Wiesbaden. We are still thrilled about the two days filled with inspiration and activities. Our team took the opportunity to present our latest innovations, <strong><a href=\"https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/\">SEAL<\/a><\/strong> and the <strong><a href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\">Digital Experience Sandbox<\/a><\/strong>, through a talk and live demonstrations at our booth. Would you like to learn more about the event and are you interested in our latest innovations?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Find out more here!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/succeet2025-review\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">learn more!<\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;32&#8243;][vc_gallery interval=&#8221;3&#8243; images=&#8221;70313,70312,70311,70310&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_empty_space][vc_gallery interval=&#8221;3&#8243; images=&#8221;65723,65722,70298,70301&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Into the Wild<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>Screenforce Academy 2025 &amp; RTL Beach Event<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Last year, we had the opportunity to present the <strong>Screenforce \u201cInto the Wild\u201d study<\/strong> at many great events. Additionally, this year, the study remained one of our most popular presentations! This year, for example, our experts <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\"><strong>Stefan Sch\u00f6nherr<\/strong><\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/marvin-vogt\/\"><strong>Marvin Vogt<\/strong><\/a> presented the study during the <strong>Screenforce Academy<\/strong> and at the <strong>RTL Beach Event.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Did you miss the events? Here you can find a brief recap post for both!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/screenforce-academy-2025-recap\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Screenforce Academy Recap<\/a>[vc_empty_space height=&#8221;10&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/rtl-beach-event-2025\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">RTL Beach Event<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Advertising Week New York 2025<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">As part of the Advertising Week, we joined forces with<strong> Snap Inc. and PMG<\/strong> on the <strong>Creativity Stage<\/strong> to explore how <strong>generative AI (GenAI)<\/strong> and <strong>augmented reality (AR)<\/strong> are transforming the creative industry. The session with<strong><a href=\"http:\/\/linkedin.com\/in\/aarti-bhaskaran-b1658414\"> Aarti Bhaskaran<\/a>,<a href=\"https:\/\/www.linkedin.com\/in\/kara-louis\/\"> Kara Louis<\/a>,<\/strong> and<a href=\"https:\/\/www.linkedin.com\/in\/heyitshannahward\/\"> <strong>Hannah Ward<\/strong><\/a> from Snap Inc., <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>Matthias Rothense<\/strong><\/a><a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>e<\/strong><\/a> from eye square, and <a href=\"https:\/\/www.linkedin.com\/in\/scott-everett-a0767a1a4\/\"><strong>Scott Everett<\/strong><\/a> from PMG presented new global research findings on how <strong>GenAI-driven<\/strong> formats impact consumer<strong> attention and brand outcomes.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Want to learn more about this topic? 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