{"id":64899,"date":"2025-04-22T15:56:00","date_gmt":"2025-04-22T13:56:00","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=64899"},"modified":"2025-04-28T13:53:05","modified_gmt":"2025-04-28T11:53:05","slug":"human-experience-insights-series","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/human-experience-insights-series\/","title":{"rendered":"Human Experience \u2013 Insights Series"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"masterclasses24-12\" data-id=\"382\" id=\"SR7_382_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_382_1-755\" data-key=\"755\">\n\t\t\t\t\t\t\t<h1 id=\"SR7_382_1-755-0\" class=\"sr7-layer\">Insights Webinar Series 2026<\/h1>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_382_1-755-2\" class=\"sr7-layer\">Technology  | Psychology  | Art   | Research  | UX  | Perception<\/sr7-txt>\n\t\t\t\t\t\t\t<h1 id=\"SR7_382_1-755-14\" class=\"sr7-layer\">Human Experience<\/h1>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_382_1-756\" data-key=\"756\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Woman1-scaled.png\" data-libid=\"65896\" data-lib=\"medialibrary\" alt=\"A woman wearing green with a yellow purse strap holding a phone and smiling at it\" title=\"Woman1\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyNS8wNC9Xb21hbjEtc2NhbGVkLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_382_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_382_1\",el:[500,500,475,475,450],type:'standard',shdw:'0',gh:[500,500,475,475,450],gw:[1240,1240,1024,1024,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\"});   SR7.PMH[\"SR7_382_1\"].state=true;} else if(SR7.PMH[\"SR7_382_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_382_1\"].fn,19);}};SR7.PMH[\"SR7_382_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1745599515668{background-color: #FFFFFF !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1745599534286{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: left\">Welcome to eye square\u2019s Exclusive Webinar Series<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0.5em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">In our webinar series, our research experts will focus on sharing our insights in advertising, e-commerce, and media experiences through the lens of psychology and technology. Our knowledge blends cutting-edge psychological research with advanced technology to help brands create meaningful connections with their audiences. We hope to have many exchanges with you.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: left\">Why Attend?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0.5em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Our exclusive webinar series brings you directly into conversation with our industry experts, offering actionable insights that transform how you understand and engage with consumers.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">1. Ad &amp; Media Research<\/p>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Uncover how social media drives sales and enhances brand presence.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Investigate the long-term effects of advertisements.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">2. Shopper Research<\/p>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Gain insights into digital research in e-commerce.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Understand consumer interaction and decision-making processes at the point of sale<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">3. UX (User Experience) Research<\/p>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Uncover user experiences and emotions that drive consumer satisfaction and retention.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Explore the dynamic intersection of automotive design and emotional engagement.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">4. Research Innovations<\/p>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Sandbox Research Platform<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 SEAL \u2013 Smartphone Eye-tracking Algorithm<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">\u2022 Attention measuring in research<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;2em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Upcoming Webinars<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_single_image image=&#8221;52403&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;1em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong><span data-contrast=\"auto\"><span style=\"color: #000000\">28.05.2025 | 3:00 pm (virtual)<\/span><br \/>\n<\/span><\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Attention in Research<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Stay tuned to learn more about the webinar, further information will follow soon!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator type=&#8221;normal&#8221; color=&#8221;#077FFF&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;2em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Previous Webinars<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_single_image image=&#8221;61668&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;1em&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong><span data-contrast=\"auto\"><span style=\"color: #000000\">23.04.2025 | 3:00 pm (virtual)<\/span><br \/>\n<\/span><\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Social Media Drives Sales<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">In this webinar, our expert <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>Matthias Rothensee<\/strong><\/a> will present three newly published eye square studies from 2024 that have analyzed the significant effect of social media ads on customer buying behavior and highlight the reasons for this success.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1745600808511{margin-top: 10px !important;background-color: #FFFFFF !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: left\">Follow us!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/company\/eye-square\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: left\">Get our Newsletter!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7155557595460608000\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Register now!<\/a>[vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1745599493440{background-color: #FFFFFF !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1745594442678{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center\">Welcome to eye square\u2019s Exclusive Webinar Series<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: center\">In our webinar series, our research experts will focus on sharing our insights in advertising, e-commerce, and media experiences through the lens of psychology and technology. Our knowledge blends cutting-edge psychological research with advanced technology to help brands create meaningful connections with their audiences. We hope to have many exchanges with you.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;2em&#8221;][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; width_in_percentages=&#8221;yes&#8221; color=&#8221;#007FFF&#8221; thickness=&#8221;1&#8243; width=&#8221;50&#8243;][vc_empty_space height=&#8221;2em&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center\">Why Attend?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: center\">Our exclusive webinar series brings you directly into conversation with our industry experts, offering actionable insights that transform how you understand and engage with consumers.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;1em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1745597939577{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">1. Ad &amp; Media Research<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1745597946548{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">2. Shopper Research<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1745597951924{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">3. UX (User Experience) Research<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1745597957707{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">4. Research Innovations<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1745597825633{margin-right: 10% !important;margin-left: 10% !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Uncover how social media drives sales and enhances brand presence.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Investigate the long-term effects of advertisements.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1745597722361{margin-right: 10% !important;margin-left: 10% !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Gain insights into digital research in e-commerce.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Understand consumer interaction and decision-making processes at the point of sale<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1745597738596{margin-right: 10% !important;margin-left: 10% !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Uncover user experiences and emotions that drive consumer satisfaction and retention.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Explore the dynamic intersection of automotive design and emotional engagement.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1745597777234{margin-right: 10% !important;margin-left: 10% !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Sandbox Research Platform<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 SEAL \u2013 Smartphone Eye-tracking Algorithm<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">\u2022 Attention measuring in research<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1em&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;2em&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#007FFF&#8221; thickness=&#8221;1&#8243;][vc_empty_space height=&#8221;2em&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Upcoming Webinars<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;52403&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong><span data-contrast=\"auto\"><span style=\"color: #000000\">28.05.2025 | 3:00 pm (virtual)<\/span><br \/>\n<\/span><\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Attention in Research<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Stay tuned to learn more about the webinar, further information will follow soon!<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Previous Webinars<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;2em&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;61668&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong><span data-contrast=\"auto\"><span style=\"color: #000000\">23.04.2025 | 3:00 pm (virtual)<\/span><br \/>\n<\/span><\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #007fff\"><strong>Social Media Drives Sales<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">In this webinar, our expert <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>Matthias Rothensee<\/strong><\/a> will present three newly published eye square studies from 2024 that have analyzed the significant effect of social media ads on customer buying behavior and highlight the reasons for this success.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;2em&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#007FFF&#8221; thickness=&#8221;1&#8243;][vc_empty_space height=&#8221;2em&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1745600532763{margin-top: 10px !important;background-color: #FFFFFF !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center\">Follow us!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/company\/eye-square\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-m t_is-medium t_is-cyan\" style=\"text-align: center\">Get our Newsletter!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7155557595460608000\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Register now!<\/a>[vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1745599515668{background-color: #FFFFFF !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1745599534286{margin-bottom: 0px !important;}&#8221;] Welcome to eye square\u2019s Exclusive Webinar Series [\/vc_column_text][vc_empty_space height=&#8221;0.5em&#8221;][vc_column_text css=&#8221;&#8221;] In our webinar series, our research experts will focus&#8230;<\/p>\n","protected":false},"author":111,"featured_media":65883,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-64899","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Human Experience \u2013 Insights Series | eye square<\/title>\n<meta name=\"description\" content=\"Get an overview of eye square&#039;s Human Experience \u2013 Insights Series 2025. 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