{"id":56989,"date":"2023-08-04T15:33:30","date_gmt":"2023-08-04T14:33:30","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=56989"},"modified":"2023-08-10T00:39:47","modified_gmt":"2023-08-09T23:39:47","slug":"attention-insights","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/attention-insights\/","title":{"rendered":"Attention Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"Attention-insights-page\" data-id=\"335\" id=\"SR7_335_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_335_1-425\" data-key=\"425\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-6\" class=\"sr7-layer\">Attention<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-8\" class=\"sr7-layer\">conscious<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-9\" class=\"sr7-layer\">unconscious<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-10\" class=\"sr7-layer\">Thinking<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-11\" class=\"sr7-layer\">Desire<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-13\" class=\"sr7-layer\">Feeling<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-14\" class=\"sr7-layer\">system 2<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-15\" class=\"sr7-layer\">system 1<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-16\" class=\"sr7-layer\">Perception<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-17\" class=\"sr7-layer\">system 0<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-18\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-21\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-22\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-23\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-24\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-25\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-26\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-27\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_335_1-425-28\" class=\"sr7-layer\">Stimulus<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_335_1-643\" data-key=\"643\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/02\/Insights_Attention.png\" data-libid=\"55182\" title=\"Insights_Attention\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMy8wMi9JbnNpZ2h0c19BdHRlbnRpb24ucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/02\/See-girl-blue_1.png\" data-libid=\"37850\" title=\"See-girl-blue_1\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMS8wMi9TZWUtZ2lybC1ibHVlXzEucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_335_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_335_1\",el:[600,600,768,960,720],type:'standard',shdw:'0',gh:[600,600,,,],gw:[1240,1240,1024,778,480],vpt:['100px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\"});   SR7.PMH[\"SR7_335_1\"].state=true;} else if(SR7.PMH[\"SR7_335_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_335_1\"].fn,19);}};SR7.PMH[\"SR7_335_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2 class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: left\">\u201cDesire is the desire of the other\u201d<\/h2>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: right\"><em>Lacan never tires of repeating this sentence.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\" style=\"text-align: left\">Attention is the ability of humans to select one stimulus over the other, by a mental integration of <strong><span style=\"color: #94c11d\">perception (sys0)<\/span>, <span style=\"color: #b424bb\">emotion (sys1)<\/span>, and <span style=\"color: #007fff\">cognition (sys2)<\/span><\/strong> to fulfil the desire.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;attention&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;.vc_custom_1676283395892{border-bottom-width: 2px !important;border-bottom-color: #007fff !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h2 style=\"color: #007fff\"><span style=\"color: #007fff\"><strong>Attention Insights<\/strong><\/span><\/h2>\n<div id=\"gtx-trans\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;41599&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1617803334654{border-radius: 1px !important;}&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/system-0-paper\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>System 0 and the Impact On Communication Success<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;48467&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1620738391304{border-radius: 1px !important;}&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/smartphone-eye-tracking\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Smartphone Eye-Tracking<br \/>\nCase Study<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;31584&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1617800445387{border-radius: 1px !important;}&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/01\/wie-uns-dies-maschine-narrtTransfer-04.pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Machine or Empirical Prediction of Attention<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">The consequence of multiplying media options can be seen in changing viewing habits: Only 10% of advertising contacts last longer than eight seconds. It now appears that it is almost sheer human perceptive capacity that is a prime limiting factor to experience.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Up until now, the use of eye-tracking as a broader market research tool for user and ad testing on smartphones has been held back by several hurdles. Advanced phone cameras and machine learning algorithms have now paved the way for a new form of eye-tracking: smartphone technology.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Along with digitization, this has nurtured a new expectation among marketing managers and advertisers: The promise of precise targeting in digital contact and an associated increase in effectiveness through the immediacy of communication.<\/p>\n<div id=\"gtx-trans\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/system-0-paper\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover full study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/smartphone-eyetracking\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover full study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEANvHyA-cO4CjOm061FI7d8yO3fLdcqDxtTLEE7HVGnSMQcJKlyv7h7bAEWOhIpVvhv-n9YrNFnfaSwQ-KebZsk1ySm7PfYrW8OuC7bjYIkGP843JX_wXUa9MESsyvXyj-OJi_7FoRcehrqOZjb-rU0QapBjxSaroNyRoamDVWGagVFxhUBrD2HceEPE5ZQH9Li701LBhBuTh\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover full study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Fast, Bold, Beautiful<\/strong><br \/>\n<strong>Successful Video Advertising on Social Media<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/strong><\/h4>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Deutsche Bank &amp; Apple Pay &#8220;Babeng&#8221; (2023)<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Paying Attention: Connecting with audiences to drive ad ROI (2020)<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;52883&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1676467482500{border-radius: 1px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;56729&#8243; img_size=&#8221;500&#215;350&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1687948769655{border-radius: 1px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;56728&#8243; img_size=&#8221;500&#215;350&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1687947607821{border-radius: 1px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p>A quick, powerful and beautiful appearance pays off to get the most attention for your social video ads. This comprehensive smartphone-eye-tracking study offers the key to successful social ads in different channels.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left\"><span lang=\"EN-US\" data-contrast=\"none\">How long are video ads on Facebook, Instagram, and YouTube viewed? <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li style=\"text-align: left\"><span lang=\"EN-US\" data-contrast=\"none\">What does a successful advertising creation on smartphones look like?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li style=\"text-align: left\"><span lang=\"EN-US\" data-contrast=\"none\">What are the winners of this study doing right?<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">For this whitepaper, our team analyzed an ad from Deutsche Bank.<br \/>\nIn this paper, you will learn more about eye square tools and data used in this project.<br \/>\nYou will also learn why it is positive for a brand to add as much emotion as possible to its advertising.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In this paper, you&#8217;ll learn all about attention in the advertising world.<br \/>\nWhy does a digital video generate the most attention? Why do some ads attract more attention than others? To what extent does it differ from platform to platform? Are there attention changes due to different screen sizes?<br \/>\nThese and a lot of other questions will be answered in this paper.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/whitepaper-fast-bold-beautiful\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover Full Study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAAz-PoPqUqlhHGkeESuX97qQLjaEdd12DZ-vmG_jAbM84JKVregeWmCZqKeBf9XRIWEGC8ovhN_uWrsD3O3ABiODQP2KOCrL-mc0qkyvhIFNisnlP5OYb4e3TD5w0rFPMpy4fICk1I0rp_aNHEbIGHMP5FA5XAzj7EdosoqXfLzWb12oPcOuoUzLcVSC2W86N0Whgr8f35Rv\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover Whitepaper<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAN-3ry_NMzqkM6scyw68AZzTQhw74Vx_XB1aI7nAWy6H-w8b3b3piWEWPjnJ-TuKqS8tPXv378p99ESsAcfjNs8DUx3SzTBBEUnus8fN7wygXDbOsLKAL54wKG8mMXp9wee7BzC7Ud--6gZsTo8ZNETrKoMrh56h15Hz3jNA8L5Cphr577dmcf_rqoDz0tz72fdJFQVt2Ymg\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover Whitepaper<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31827&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1676467538985{border-radius: 1px !important;}&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>Media Attention Benchmark<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;18409&#8243; img_size=&#8221;350&#215;200&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1690287134013{border-radius: 1px !important;}&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong>McDonald\u2018s 1-2-3 Cheeeese TV Test<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover full study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAOOiugccy6Rq0z_DkeMYK6rYhGcgcOkvAOr6cGIgRhw1SAeCkXejIn1e_-VEmi3dR9v1bWFIA6zzm_QD1Qsx_MZkeCZlGVEkjtR1CIb--AHQZ5Rj7XF3-Mnw3vVTQlzvhfNIxhoBL2JFz83HmkwqlLvCWxocfJTWRT_vPgr1f5dA4GhSbW5r8Br3wvUrUqMHQ8icSSyGqNXK\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 700; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover full study<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Media moments become shorter. More than 62% of media perceptions are short (&lt; 2.5 seconds). Nevertheless, as shown in the main results of eye square&#8217;s extensive meta-analysis, good creations can still leave an impression in the memory if the user&#8217;s attention is understood as a gift.<\/p>\n<div id=\"gtx-trans\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">See how McDonald&#8217;s mathematics teaching successfully links to burgers. The distributed attention on this heatmap\u00a0shows that the participants are confused by the\u00a0high information density. Three burgers, three prizes, the slogan, legal lines and brand logos \u2013 that\u2019s too much for the viewer.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; el_id=&#8221;attention&#8221; anchor=&#8221;attention&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;.vc_custom_1691166337177{border-bottom-width: 2px !important;border-bottom-color: #007fff !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h2 style=\"color: #007fff\"><span style=\"color: #007fff\"><strong>Are you looking for more insights? Have a look at our list of articles:<\/strong><\/span><\/h2>\n<div id=\"gtx-trans\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;Publications&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56866&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/the-power-of-meaningful-attention-through-the-live-in-context-tool\/\"><strong>A unique eye square tool helps to understand the meaning of attention<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;Publications&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56866&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/incontext-tool-meaningful-attention\/\"><strong>How the eye square &#8220;Live in context&#8221; helps brands to understand meaningful attention<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;Publications&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56866&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/interview-jeff-bander-advertisingweek-2\/\"><strong>Why Marketers must Understand the Difference Between Empty Behaviors and Meaningful Attention<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;Publications&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56866&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\/\"><strong>Not all attention is the same<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;&#8221; anchor=&#8221;Publications&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56866&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/realeyes-attention-leader-series-matthias-rothensee-on-the-complexity-of-attention\/\"><strong>Attention- A complex phenomenon in market research<\/strong><\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">You have questions or feedback regarding our studies, whitepapers or case studies? We\u2019re here to help and answer any question you might have. We look forward to hearing from you. <a href=\"https:\/\/www.eye-square.com\/en\/contact\/\">Get in touch!<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] \u201cDesire is the desire of the other\u201d Lacan never tires of repeating this sentence. [\/vc_column_text][\/vc_column_inner][vc_column_inner&#8230;<\/p>\n","protected":false},"author":111,"featured_media":55182,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-56989","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Attention Insights | Market Research | eye square<\/title>\n<meta name=\"description\" content=\"Take the chance to get insights from our market research Case Studies, whitepapers &amp; articles in the field of attention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/attention-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention Insights\" \/>\n<meta property=\"og:description\" content=\"Take the chance to get insights from our market research Case Studies, whitepapers &amp; articles in the field of attention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/attention-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T23:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/02\/Insights_Attention.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/\",\"name\":\"Attention Insights | Market Research | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/02\\\/Insights_Attention.png\",\"datePublished\":\"2023-08-04T14:33:30+00:00\",\"dateModified\":\"2023-08-09T23:39:47+00:00\",\"description\":\"Take the chance to get insights from our market research Case Studies, whitepapers & articles in the field of attention\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/02\\\/Insights_Attention.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/02\\\/Insights_Attention.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/attention-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attention Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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