{"id":56759,"date":"2023-07-05T16:03:17","date_gmt":"2023-07-05T15:03:17","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=56759"},"modified":"2023-07-06T09:39:01","modified_gmt":"2023-07-06T08:39:01","slug":"mapping-the-impact-ad-impact","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/mapping-the-impact-ad-impact\/","title":{"rendered":"Mapping the Impact"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"mappingthemood-1\" data-id=\"330\" id=\"SR7_330_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_330_1-414\" data-key=\"414\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_330_1-414-3\" class=\"sr7-layer\">THE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_330_1-414-5\" class=\"sr7-layer\">MAPPING<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_330_1-414-6\" class=\"sr7-layer\">IMPACT<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_330_1-414-7\" class=\"sr7-layer\">The influence of <br \/>\ncontext and creation <br \/>\non ad effectiveness<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_330_1-638\" data-key=\"638\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Screenforcelogo.png\" data-libid=\"54068\" title=\"Screenforcelogo\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8xMC9TY3JlZW5mb3JjZWxvZ28ucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/e2-logo-2lines-10pxSpace-azure-420x140-1.png\" data-libid=\"54069\" title=\"__e2-logo-2lines-10pxSpace-azure-420&#215;140\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8xMC9lMi1sb2dvLTJsaW5lcy0xMHB4U3BhY2UtYXp1cmUtNDIweDE0MC0xLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; 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css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">The Screenforce study series goes into even more depth<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8220;Mapping the Impact&#8221;<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>Expands the understanding of the advertising effect in TV commercials<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>How do advertisements work in different usage scenarios of the audience? Which use scenarios do exist? And which conclusions can the advertising world draw from these findings? <\/strong><\/p>\n<p style=\"text-align: left\"><strong>\u00a0In the new &#8220;Mapping the Impact&#8221; study, the continuation of &#8220;<a href=\"https:\/\/www.eye-square.com\/en\/track-the-success-screenforce-eye-square\/\">Track the Success&#8221; <\/a>and <a href=\"https:\/\/www.eye-square.com\/de\/mapping_the_moods\/\">&#8220;Mapping the Moods&#8221;<\/a>, answers the current questions. <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\">Stefan Sch\u00f6nherr<\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/marvin-vogt\/\">Marvin Vogt<\/a>, together with the <a href=\"https:\/\/www.screenforce.de\/\">Screenforce team<\/a>, explain the strong connection between the usage situation, spot creation and advertising impact. If the two are in synch, advertisers can achieve significant impact uplifts.<br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688557194664{margin-top: 10px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Study process<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56791&#8243; img_size=&#8221;large&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688120686560{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Usage scenarios are extremely diverse!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Based on the findings of the previous studies, the following four scenarios could be identified:<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56793&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688557256052{background-color: #00cccc !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1688625339891{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Results of the four phases<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Busy Day<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>TV runs during the day<\/li>\n<li>Spots pick up on user attitudes<\/li>\n<li>Particularly positive effect important: strong image staging, brand integration, special soundtrack, natural and realistic product presentation<\/li>\n<li>have little effect here: very short spots, too little branding and too artistic aesthetics<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;56815&#8243; img_size=&#8221;medium&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Work is done<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Spots with positive mood important<\/li>\n<li>promote product with high aesthetics, sympathy, funny elements, positive charisma<\/li>\n<li>long spots work well<\/li>\n<li>achieve low impact: excessive creativity and too much branding without product reference<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56795&#8243; img_size=&#8221;medium&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Quality Time<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Advertising represents personal experience<\/li>\n<li>emotional spots, cinema feeling<\/li>\n<li>especially positive effects: longer spots, polarizing and humorous characters, suspense, surprise and humor<\/li>\n<li>negative effects: short commercials, everyday life and too factual content<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56796&#8243; img_size=&#8221;medium&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Dreaming away<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Feel-good advertising, good mood<\/li>\n<li>positive features: artistic and creative worlds, humorous actors, attractive pictures<\/li>\n<li>spot length from 30 sec. works especially well<\/li>\n<li>negative effects: flashy elements, little creativity, too exciting actions, everyday situations<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_single_image image=&#8221;56797&#8243; img_size=&#8221;medium&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688120686560{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Advertising memory increases towards the evening&#8230;.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56803&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688551670386{margin-top: 10px !important;background-color: #131631 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-white\" style=\"text-align: left\">\u00a0Key Take Aways<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56805&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1688557240567{background-color: #00cccc !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">TV advertising always works&#8230;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]A brief overview of the contents of the study results[\/vc_column_text][vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;90&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]The study results show that TV advertising is always effective in principle, but is highly dependent on the usage scenarios.<\/p>\n<p>The results show:[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"color: #00008b\">&#8211; Advertising recall is very high when viewers are attentive and focused.<br \/>\n&#8211; The example of &#8220;Busy Day&#8221; documents the poorer conditions for the influence of advertising, because viewers are distracted by many secondary activities during this phase.<\/p>\n<p style=\"color: #00008b\">&#8211; However, advertising can also be seen by viewers as a relaxing break in everyday life<\/p>\n<p style=\"color: #00008b\">&#8211; Brand image benefits from humorous commercials<br \/>\n&#8211; well-known songs and strong soundtracks have a positive influence on advertising recall<\/p>\n<p style=\"color: #00008b\">&#8211; A clear focus on image or performance campaigns helps<\/p>\n<p style=\"color: #00008b\">&#8211; Experts and test seal advertising media are best received in the busy day scenario<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688542951031{background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1688625376885{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Data basis of the study<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1688547492393{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_single_image image=&#8221;56806&#8243; img_size=&#8221;large&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1666657253201{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\" style=\"text-align: left\">Watch a video excerpt of the study presentation!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[Deutsch]<\/strong><\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=InnykjSo62o&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1688625410653{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-cyan h--t_is-l\">Interested in details about the study \u201cMapping the Impact\u201d?<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Download the study presentation!<br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;90&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFACyCFHU4TIiKRy7p70Y0SVB4fAy6gtWsu1j5N4-XcKCHMY6oyLQMVywhX7YU1YJT-q2w-KRP1e9mTyzBJjOigkXdBaXYol42pOkXp5CPRywpGKCTjXoTUQSlgmPiXCptXcKQBsW8-pxOLsuslV1QywM6bN_NPp6SpQxU_zaqebkCa8QTcTiB6fzDNURMvOeraz8p0e3iTk6a\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#131430\" data-hover-color=\"#131430\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5x5x5x5; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131430;\">Download the study here!<\/a>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;54197&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0&#8243;][vc_empty_space height=&#8221;70&#8243;][vc_column_text] The Screenforce study series goes into even more depth [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4 vc_hidden-sm&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-56759","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mapping the Impact | Screenforce Study | eye square<\/title>\n<meta name=\"description\" content=\"How do advertisements work in different usage scenarios and which use scenarios do exist? 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