{"id":54687,"date":"2023-06-21T11:52:34","date_gmt":"2023-06-21T10:52:34","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=54687"},"modified":"2024-04-12T10:13:09","modified_gmt":"2024-04-12T08:13:09","slug":"university-collaboration-eye-square","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/university-collaboration-eye-square\/","title":{"rendered":"University Cooperations with eye square"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"UniversityCooperations\" data-id=\"256\" id=\"SR7_256_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_256_1-390\" data-key=\"390\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-390-13\" class=\"sr7-layer\">Julia Gerstmayer,  MA\nSt. P\u00f6lten University<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-390-14\" class=\"sr7-layer\">In the course of our master thesis, we conducted a neuroscientific market research in cooperation with eye square. We especially appreciated the extensive and uncomplicated support of Philipp and his team. The experts at eye square not only supported us in the conception and implementation of our research design, but also made their network of other scientists accessible to us.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-390-25\" class=\"sr7-layer\">\"<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_256_1-391\" data-key=\"391\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-391-13\" class=\"sr7-layer\">Bernhard Laber, MA\nSt. P\u00f6lten University<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-391-14\" class=\"sr7-layer\">The innovative neuroscientific methods enabled us to gain exciting insights, without which the implementation of our work would not have been possible. We are very satisfied with the highly professional and uncomplicated collaboration and can recommend eye square without any restrictions.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-391-25\" class=\"sr7-layer\">\"<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_256_1-392\" data-key=\"392\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-392-13\" class=\"sr7-layer\">Prof. Dr. Anke Huckauf\nUlm University<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-392-14\" class=\"sr7-layer\">eye square has proven to be exceptionally cooperative and supportive in working with us. They are always willing to find solutions; whether it is in scientific discussions, developing methods or teaching students. This is reflected not least in the inspired ideas of our students - thank you very much!<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-392-25\" class=\"sr7-layer\">\"<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_256_1-393\" data-key=\"393\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-393-13\" class=\"sr7-layer\">Dr. Blazej Baczkowsk\nHamburg University<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_256_1-393-14\" class=\"sr7-layer\">Philipp's talk on market research for psychology students was a breath of fresh air. His insightful and informative presentation shed light on the vast opportunities in the field, leaving us inspired and motivated to pursue our passions. 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height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1651056271748{margin-top: 10px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1651056257814{background-color: #f0f0f0 !important;}&#8221;][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;.vc_custom_1687332108462{padding-bottom: 0.5em !important;}&#8221;]<\/p>\n<h4 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center;\"><strong>Discover one of our university cases studies\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1651056251956{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1687429396780{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: center;\">Neuromarketing in the furniture trade:<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: center;\">Investigation on the effect of eco-labels &#8211; explicit and implicit brand knowledge<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;56681&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;element_from_top&#8221; el_class=&#8221;appl-col&#8211;img&#8221; transition_delay=&#8221;1&#8243; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/06\/Ergebnisse-Masterarbeit-Gerstmayer-Laber_2022.pdf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Authors: Gerstmayer J., Laber B.<\/p>\n<p style=\"text-align: center;\">St. P\u00f6lten<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">The future is green. Use ecolabels, they work. Eco-labels do just that: they increase the associated sustainability with the brand on an explicit level. Sustainability with the brand on an explicit level and thus strengthen the brand for the future.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: center;\">Investigation of the reading behavior of a mobile news site in relation to digital advertising media using smartphone eye tracking<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;56700&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;element_from_top&#8221; el_class=&#8221;appl-col&#8211;img&#8221; transition_delay=&#8221;1&#8243; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/06\/Bachelorarbeit-Jaimee-Wolle-Stand-19.01.pdf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Authors: Wolle J.<\/p>\n<p style=\"text-align: center;\">Victoria Hochschule<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">In the digital age, consumers are exposed to an enormous flood of stimuli and information.\u00a0The focus of this of this bachelor thesis is the question of how the placement of digital advertising media affects the attention of the reader.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: center;\">The green brand:<\/p>\n<p class=\"appl-col--div-height_is-min-03 h--t_is-r t_is-medium t_is-cyan\" style=\"text-align: center;\">Explicit and implicit framing effects of ecolabelling on brand knowledge<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;56666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;element_from_top&#8221; el_class=&#8221;appl-col&#8211;img&#8221; transition_delay=&#8221;1&#8243; link=&#8221;https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/23311908.2017.1329191&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Authors: Dr. E. Karampournioti<\/p>\n<p style=\"text-align: center;\">Leibniz University Hannover<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">The present study applies a combined measurement approach that examines both implicit and explicit information processing to assess consumers\u2019 brand associations related to sustainability.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1699606249199{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;.vc_custom_1699606205415{padding-bottom: 0.5em !important;}&#8221;]<\/p>\n<h4 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center;\"><strong>Collaboration in Eyes4ICU project\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][vc_column_text]Introducing the Doctoral Network &#8216;Eyes for Information, Communication, and Understanding&#8217; (Eyes4ICU), a cutting-edge initiative funded under Horizon Europe&#8217;s Marie Sk\u0142odowska-Curie Action. Eyes4ICU aims to delve into innovative forms of gaze interaction.<\/p>\n<p>&nbsp;<\/p>\n<p>Interested in learning more? <a href=\"https:\/\/www.eyes4icu.eu\/\">Here<\/a> you can find more details[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=S3x1aAhG-iI&#8221;][vc_empty_space height=&#8221;50&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; anchor=&#8221;contact&#8221; el_id=&#8221;contact&#8221; el_class=&#8221;contact&#8221;][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;.vc_custom_1673435482693{padding-bottom: 0.5em !important;}&#8221;]<\/p>\n<h4 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-cyan\" style=\"text-align: center;\"><strong>Interested?<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>You are interested in our research solutions or working together with us? Don\u2019t hesitate to contact us!<\/strong><\/p>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"sendinblue-unblocker\" 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Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_empty_space height=&#8221;50px&#8221;]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;52199&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] eye square supports Science and Research [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-8 vc_col-xs-12&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Research Collaboration with Universities&#8230;<\/p>\n","protected":false},"author":111,"featured_media":48720,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-54687","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - 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