{"id":54067,"date":"2022-10-25T09:23:53","date_gmt":"2022-10-25T08:23:53","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=54067"},"modified":"2022-11-08T14:07:35","modified_gmt":"2022-11-08T13:07:35","slug":"mapping_the_moods","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/mapping_the_moods\/","title":{"rendered":"Mapping the Moods"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"MappingThemood\" data-id=\"305\" id=\"SR7_305_1\" class=\"rs-ov-hidden\" data-version=\"6.7.55\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_305_1-372\" data-key=\"372\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_305_1-372-3\" class=\"sr7-layer\">THE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_305_1-372-5\" class=\"sr7-layer\">MAPPING<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_305_1-372-6\" class=\"sr7-layer\">MOODS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_305_1-372-7\" class=\"sr7-layer\">Measuring video usage in Germany<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_305_1-623\" data-key=\"623\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/Inspo1-1024x575-1.png\" data-libid=\"53380\" title=\"Inspo1-1024&#215;575\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8wNy9JbnNwbzEtMTAyNHg1NzUtMS5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Screenforcelogo.png\" data-libid=\"54068\" title=\"Screenforcelogo\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8xMC9TY3JlZW5mb3JjZWxvZ28ucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/e2-logo-2lines-10pxSpace-azure-420x140-1.png\" data-libid=\"54069\" title=\"__e2-logo-2lines-10pxSpace-azure-420&#215;140\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMi8xMC9lMi1sb2dvLTJsaW5lcy0xMHB4U3BhY2UtYXp1cmUtNDIweDE0MC0xLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_305_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_305_1\",el:[500,500,400,300,480],type:'standard',shdw:'0',gh:[500,500,400,300,480],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_305_1\"].state=true;} else if(SR7.PMH[\"SR7_305_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_305_1\"].fn,19);}};SR7.PMH[\"SR7_305_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8221;][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Screenforce Study Series Goes Deeper and Deeper<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Screenforce Study Series Goes Deeper and Deeper<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_col-md-4 vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8220;Mapping the Moods&#8221;<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>expands the understanding of moving images<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>The new study builds on this and examines typical usage patterns (moods).<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">The topic of context is becoming increasingly important for media planners in order to understand how moving images are used by the audience, and thus to precisely target advertising and optimize its impact. Following on from \u201cTrack the Success,\u201d which focused on examining the usage situation, the current Screenforce study \u201cMapping the Moods\u201d delves deeper into the feelings of the audience.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">The study reveals three key findings:<\/p>\n<ul>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Content alone cannot be used to draw conclusions about the context of use<\/strong><\/p>\n<\/li>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>The medium of television offers a broad spectrum of moods<\/strong><\/p>\n<\/li>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>SVOD usage patterns are highly restricted<\/strong><\/p>\n<\/li>\n<\/ul>\n<p id=\"art_p\" class=\"padding-btm-100em\">\u201cMoods\u201d, such as emotion and attention, complement media planning metrics. \u201cMapping the Moods\u201d is Screenforce\u2019s first comprehensive survey of the video landscape in Germany.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>&#8220;Mapping the Moods&#8221;<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: right\"><strong>expands the understanding of moving images<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>The new study builds on this and examines typical usage patterns (moods).<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">For media planners to accurately target advertising and maximize its impact, it is becoming more and more crucial to understand how audiences are using moving images. As a follow-up to &#8220;Track the Success,&#8221; which examined usage patterns, the current Screenforce study &#8220;Mapping the Moods&#8221; dives more deeply into audience feelings.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">The study reveals three key findings:<\/p>\n<ul>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Content alone cannot be used to draw conclusions about the context of use<\/strong><\/p>\n<\/li>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>The medium of television offers a broad spectrum of moods<\/strong><\/p>\n<\/li>\n<li>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>SVOD usage patterns are highly restricted<\/strong><\/p>\n<\/li>\n<\/ul>\n<p id=\"art_p\" class=\"padding-btm-100em\">\u201cMoods\u201d, such as emotion and attention, complement media planning metrics. \u201cMapping the Moods\u201d is Screenforce\u2019s first comprehensive survey of the video landscape in Germany.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1666657253201{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Watch the presentation!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[German]<\/strong><\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/player.vimeo.com\/video\/757114876?h=8e1762f0cf&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1666657253201{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Watch the presentation!<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p class=\"appl-col--div-height_is-min-03 col-appl--height_is-min-03 h--t_is-r t_is-medium t_is-royal\" style=\"text-align: center\"><strong>[German]<\/strong><\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/player.vimeo.com\/video\/757114876?h=8e1762f0cf&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h2 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">A glimpse in<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1651610738404{background-color: #00cccc !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">What is the influence of moods?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">A short examination of what went into the study<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Moods capture genre and time of day,<br \/>\nbut much more, 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(window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_306_2\",el:[650,650,500,350,480],type:'standard',shdw:'0',gh:[650,650,500,350,480],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_306_2\"].state=true;} else if(SR7.PMH[\"SR7_306_2\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_306_2\"].fn,19);}};SR7.PMH[\"SR7_306_2\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1651610738404{background-color: #00cccc !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 class=\"h--t_is-l t_is-medium t_is-royal\">What is the influence of moods?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">A short examination of what went into the study<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Moods capture genre and time of day,<br \/>\nbut much more, especially&#8230;<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"color: #00008b\">\u2022 &#8230;the &#8220;why&#8221; of usage<br \/>\n\u2022 &#8230;the moods<br \/>\n\u2022 &#8230;the sideline activities<br \/>\n\u2022 &#8230;the number of people<br \/>\n\u2022 &#8230;the psychological needs<br \/>\n\u2022 &#8230;the goals of video usage<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Content and classic variables are insufficient.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Case study couple: same age, same general interests, common household income,same education, same place, same time, same genre.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]BUT:<br \/>\n\u2022 <strong>She<\/strong> had to get up early,<br \/>\n\u2022 was stressed at work all day,<br \/>\n\u2022 wants to go to sleep soon and now just wants to be sprinkled a bit[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]\u2022 He was on vacation today,<br \/>\n\u2022 was finally able to sleep in and relax throughout the day,<br \/>\n\u2022 has been looking forward to the movie night as a highlight all day long.[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>&#8230;so there must be a better distinction!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\">Case study couple: same age, same general interests, common household income,same education, same place, same time, same genre.<\/p>\n<p>[\/vc_column_text][vc_column_text]BUT:<br \/>\n\u2022 <strong>She<\/strong> had to get up early,<br \/>\n\u2022 was stressed at work all day,<br \/>\n\u2022 wants to go to sleep soon and now just wants to be sprinkled a bit[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]\u2022 He was on vacation today,<br \/>\n\u2022 was finally able to sleep in and relax throughout the day,<br \/>\n\u2022 has been looking forward to the movie night as a highlight all day long.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>&#8230;so there must be a better distinction!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1666668869142{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Content and classic variables are insufficient.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1666668728218{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">Data base of the diary study<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">81<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Participants<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">1.257<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Individual diary entries<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">15,5<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Entries per participant<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">231<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; 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study<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">81<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Participants<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">1.257<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Individual diary entries<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">15,5<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Entries per participant<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3 id=\"-art_h-sub\" class=\"h--t_is-l t_is-medium t_is-royal\">231<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#00008b&#8221; thickness=&#8221;1&#8243;][vc_column_text]<\/p>\n<p id=\"art_p-intro\" class=\"h--t_is-r t_is-regular t_is-royal\">Additionally uploaded Media files<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1666668793868{padding-top: 0.5em !important;padding-bottom: 1em !important;}&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3 class=\"t_is-medium t_is-cyan h--t_is-l\">Interested?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p id=\"art_p\" class=\"padding-btm-100em\"><strong>Download the study here<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.screenforce.de\/docs\/default-source\/themenbereiche\/sf_mapping_the_moods.pdf?sfvrsn=8b40b660_2\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#131430\" data-hover-color=\"#131430\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5x5x5x5; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131430;\">Click here to download the study!<\/a>[vc_empty_space height=&#8221;10&#8243;][vc_single_image image=&#8221;54197&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1588689544600{background-color: 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angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md&#8221;][vc_empty_space height=&#8221;70&#8243;][vc_column_text] Screenforce Study Series Goes Deeper and Deeper [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437391426746{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space 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