{"id":53742,"date":"2022-08-26T06:52:07","date_gmt":"2022-08-26T05:52:07","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=53742"},"modified":"2024-09-04T15:31:45","modified_gmt":"2024-09-04T13:31:45","slug":"dr-giulia-manca","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/dr-giulia-manca\/","title":{"rendered":"Dr. Giulia Manca"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”140px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”80PX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431886616056{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_single_image image=”63960″ img_size=”large” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Dr. Giulia Manca<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”0px”][vc_column_text css=””]<\/p>\n

Senior Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text css=””]Giulia Manca works as a Senior Research Consultant in the Brand and Media Experience Unit at eye square. After completing her Bachelor’s degree in Psychology at the Universit\u00e0 Vita-Salute San Raffaele in Milan, she earned her Master’s degree at Ludwig Maximilian University of Munich, where she also wrote her doctoral thesis in Neuroscience. Her dissertation focused on eye movements and how the brain corrects systematic errors in oculomotor function. This scientific foundation has allowed her to gain deeper insights into the workings of human perception and attention, which is especially invaluable in market research.<\/p>\n

 <\/p>\n

Giulia is particularly interested in eye-tracking and research methods, especially in the field of quantitative research. Through her work in market research, she is able to interpret complex data from eye-tracking studies and other neuroscientific methods to generate valuable insights for brands and media. She is fascinated by how media experiences can be optimized through a better understanding of attention and perception.<\/p>\n

 <\/p>\n

In this context, she emphasizes the importance of measuring implicit responses to capture authentic reactions and help brands and media create more engaging and effective content. Her expertise in market research allows her to bridge the gap between scientific research and practical applications, leading to innovative solutions for challenges in brand communication.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]
\n[\/vc_column_text][vc_column_text css=””]Google
\nDouble Verify
\nSnapchat
\nMediaMarkt Saturn
\nPlayground XYZ
\nDeichmann[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text css=””]<\/p>\n

Publications, Lectures & Talks<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text css=””]“Measurement of gaze using smartphones, an applied consumer research case study of social media ad perception patterns in the US.”<\/strong> TEAP 2024 Regensburg (Tagung experimentell arbeitender Psycholog:innen; Conference of Experimental Psychologists), March 2024<\/p>\n

 <\/p>\n

“To understand attention we need context”<\/strong> BVDW (Bundesverband Digitale Wirtschaft) Sitzung Fokusgruppe Digital Marketing Quality, May 2024<\/p>\n

 <\/p>\n

“Lecture on Neuromarketing<\/strong> at ESSEM Athen 2024<\/strong> (European Sommer School Eye Movements), September 2024[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1661492342240{background-color: #b424bb !important;}” z_index=””][vc_column][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934814436{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”textWeiss”]<\/p>\n

CONTACT<\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text el_class=”textWeiss”]Giulia Manca<\/p>\n

+49 30 698144-78<\/p>\n

manca@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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