{"id":52784,"date":"2022-06-14T14:45:35","date_gmt":"2022-06-14T13:45:35","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=52784"},"modified":"2022-08-08T11:24:07","modified_gmt":"2022-08-08T10:24:07","slug":"whitepaper-fast-bold-beautiful","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/whitepaper-fast-bold-beautiful\/","title":{"rendered":"Whitepaper Fast Bold Beautiful"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider_vc alias=”media-attention-benchmark-11″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-xs”][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1494940571697{background-color: #f0f0f0 !important;}”][vc_column][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1499062904476{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″ offset=”vc_col-md-6″][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20″][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1610379926398{background-color: #f0f0f0 !important;}” z_index=””][vc_column width=”2\/3″ offset=”vc_col-lg-offset-2 vc_col-md-offset-2″][vc_column_text css=”.vc_custom_1655220334160{margin-top: 20px !important;}”]<\/p>\n

Smartphone Eye-Tracking Study<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text css=”.vc_custom_1655220556040{margin-top: 20px !important;}”]<\/p>\n

How to get the most attention for your video
\nadvertising creations on social media?<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text css=”.vc_custom_1655219700772{margin-top: 20px !important;}”]<\/p>\n

This new, comprehensive smartphone-eye-tracking study shows, how long Facebook, Instagram, and YouTube video ads are really being watched, and what it looks like to create a successful smartphone ad. While it may seem like the success of advertising on these platforms can be based on rolling the dice, the reality is that successful advertising is the result of good creativity.<\/p>\n

 <\/p>\n

In addition to the data, this study give you the psychological context of how perceptual moments play out on social media. It explains the whole process of human perception, especially system 0, that can absorb stimuli and messages even at an early stage and translate them into memory and activity.<\/p>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=”.vc_custom_1655219963959{margin-top: 20px !important;}”]<\/p>\n

\n
“The most interesting fact: creativity is implicit and ironically absorbed by System 0 of the digital sphere. That’s why a quick, powerful and beautiful appearance will pay off.”<\/strong><\/span><\/h5>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=”.vc_custom_1655219716897{margin-top: 20px !important;}”]<\/p>\n

In the \u201cFast, Bold Beautiful\u201d-Whitepaper we tell you scientifically why, and you get the key points to remember. This eye-tracking study shares also an update on the eye square\u00a0 “perception benchmark”\u00a0 to better understand watch time and media ad impact.<\/p>\n

[\/vc_column_text][vc_empty_space height=”60″]get the study<\/a>[vc_empty_space height=”100″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]<\/p>\n

Further studies<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27770″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]eye square
\n(2018)<\/p>\n

 <\/p>\n

“So fast – so live – so colorful ”<\/p>\n

Successfully use the diversity of social media advertising<\/p>\n

.[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27771″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Facebook & eye square
\n(2018)<\/p>\n

 <\/p>\n

Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27772″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]ZMG newspaper marketing company & eye square (2018)<\/p>\n

 <\/p>\n

Study: Perception of newspaper statements.<\/p>\n

Message from ZMG: “Right on the ball”<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27773″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]eye square & BVG
\n(2018)<\/p>\n

 <\/p>\n

Large public transport study<\/a>,<\/p>\n

What do passengers want when they buy tickets on their smartphones?<\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26494″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26496″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Str\u00f6er & eye square
\n(2017)<\/p>\n

 <\/p>\n

Joy on the Internet (Article Research & Results)<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26497″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26499″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]BVDW & eye square
\n(2016)<\/p>\n

 <\/p>\n

Power of Mobile Creation,<\/p>\n

(Results of the OVK study)[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26498″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26500″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26501″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26502″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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