{"id":50826,"date":"2022-01-10T16:47:05","date_gmt":"2022-01-10T15:47:05","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=50826"},"modified":"2023-07-10T08:43:53","modified_gmt":"2023-07-10T07:43:53","slug":"sven-diekmann","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/sven-diekmann\/","title":{"rendered":"Sven Diekmann"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;50825&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2>Sven Diekmann<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text]<\/p>\n<h3>Director Business Development<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]Sven Diekmann returns to eye square after ten years in his new role as Director Business Development, where he was Director Client Relations until 2011. At that time, Sven conducted UX and advertising studies and built eye square&#8217;s Shopper Research Unit. During his time of absence, Sven worked in various roles: as a consultant, head of the Service Factory, head of HR and most recently in the PMO.<\/p>\n<p>&nbsp;<\/p>\n<p>Now he can contribute his extensive experience and further develop eye square&#8217;s projects and customer relationships together with the Leadership Team by connecting with enterprise customers, understanding their needs and delivering the right insights and recommendations for action.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]BVM<\/p>\n<p>DWG<\/p>\n<p>ESOMAR<\/p>\n<p>UXPA[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p>Mitglied der European Society for Opinion and Marketing Research (ESOMAR) und der Deutschen Werbewissenschaftlichen Gesellschaft e.V. (DWG)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<strong>Werdegang<\/strong><\/p>\n<ul>\n<li>Seit 1999 Gesch\u00e4ftsf\u00fchrer von eye square<\/li>\n<li>1999 Gr\u00fcndung des Marktforschungsinstituts eye square<\/li>\n<li>1998 Forschungsaufenthalt Yale University, New Haven<\/li>\n<li>1995-1999 Studium der Psychologie, Technische Universit\u00e4t Berlin<\/li>\n<li>1993-1995 Studium der Philosophie, Soziologie und Kulturwissenschaften an der Hochschule f\u00fcr Philosophie M\u00fcnchen und an der Humboldt-Universit\u00e4t zu Berlin<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p><strong>Konferenzen und Vortr\u00e4ge<\/strong><br \/>\nAuf\u00a0zahlreichen Konferenzen, Vortr\u00e4gen und\u00a0Workshops\u00a0k\u00f6nnen Sie Michael Schie\u00dfl als Redner erleben.<\/p>\n<p>Vergangene Veranstaltungen:<\/p>\n<ul>\n<li>Receptivity am mobilen Customer Touchpoint \u2013 wie mit impliziter Forschung Omni-Channel-Retailing erfolgreich gestaltet werden kann.<br \/>\nMobile in Retail, Berlin<\/li>\n<li>Shopper Research 4.0 &#8211; The digital transformation of the Customer Journey<\/li>\n<li>Neurosemiotik in der Praxis<br \/>\nDekra Designhochschule, Berlin<\/li>\n<li>Receptivity<br \/>\nMEMEX 17, Berlin<\/li>\n<li>Better understanding of UX by adding implicit<br \/>\nUXDC, Peking<\/li>\n<li>Neurosemiotik<br \/>\nAutoUniversit\u00e4t Volkswagen, Barcelona<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<ul>\n<li>World Usability Day<\/li>\n<li>In-depth Implicit Research 2015<\/li>\n<li>Resarch &amp; Results<\/li>\n<li>ESOMAR Dublin 2015, shopper insights<\/li>\n<li>DGEVal speyer 2015<\/li>\n<li>Tokio dm Day 2015<\/li>\n<li>BVM Kongress der Deutschen Marktforschung<\/li>\n<li>Wirkstoff TV Expertenforum<\/li>\n<li>ESOMAR Insights<\/li>\n<li>Effizienztag (DWG)<\/li>\n<li>Research &amp; Results<\/li>\n<li>Return on Advertising (Bringmann)<\/li>\n<li>VDZ Akademie<\/li>\n<li>KidOn<\/li>\n<li>EyeTrackUX London<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<span style=\"color: #000000\">Sven Diekmann\u00a0<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon +49 30 698144-34<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:diekmann@eye-square.com\">diekmann@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<strong>Ver\u00f6ffentlichungen<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Michael Schie\u00dfl (2014 ). Touchpoint-Research als der Moment of Truth \u2013 Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS<\/li>\n<li>Schie\u00dfl, M., Schmidt, S. (2013).<br \/>\n&#8220;Bridging the Gap &#8211; Integriertes Modelling von impliziten und expliziten Messmethoden zur Vorhersage von Verhaltensentscheidungen.&#8221;<br \/>\nIn: BVM InBrief 08\/2013, S. 46-50.<\/li>\n<li>Schie\u00dfl, M. (2013).<br \/>\nDie Measurement Crisis<br \/>\nIn: new business. 14\/2013.<\/li>\n<li>Schie\u00dfl, M., Rothensee, M., Wenderholm, L.\u00a0(2011).<br \/>\nImplicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen.<br \/>\nIn: planung &amp; analyse. 1\/2011.<\/li>\n<li>Schie\u00dfl, M., Kr\u00fcger, T., Stieger, C., Kling, M. (2008).<br \/>\nWie viel Online-Werbung braucht der Mensch?<br \/>\nMessung der Werbeeffizienz von eBay-Online-Werbung.<br \/>\nIn: planung &amp; analyse. 3\/2008.<\/li>\n<li>Duda, S., Schie\u00dfl, M., N\u00fcsperling, S. (2008).<br \/>\nSee the World with different Eyes.<br \/>\nComparison of Website Usage in Germany and Japan.<br \/>\nIn: planung &amp; analyse, Market Research Special English Edition 2008: Asia and Middle East. S. 14-18.<\/li>\n<li>Schie\u00dfl, M., Schulte-Moser, P. (2008).<br \/>\nNimm mich!<br \/>\nGutes Verpackungsdesign muss in Zeiten der Reiz\u00fcberflutung nicht allein \u00e4sthetischen Anspr\u00fcchen gen\u00fcgen.<br \/>\nIn: markenartikel, Sonderheft I\/2008 , S. 24 &#8211; 86.<\/li>\n<li>Duda, S., Schie\u00dfl, M., Nitschke, Dr. J. (2007).<br \/>\nGelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren.<br \/>\nIn: Research &amp; Results, 7\/2007, S. 38 &#8211; 40.<\/li>\n<li>Cechini, J., Duda, S., Schie\u00dfl, M. (2007).<br \/>\nDem Traumfahrzeug der Kunden auf der Spur: Der Automotive Testing Ansatz von eye square.<br \/>\nIn: planung &amp; analyse, 3\/2007, S. 22 &#8211; 25.<br \/>\nDuda, S., Schie\u00dfl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007).<\/li>\n<li>Linguistic Analysis of Websites: A New Method of Analysing Language,<br \/>\nthe Poor Cousin of Usability.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Duda, S., (2007).<br \/>\nA Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Th\u00f6lke, A., M\u00f6ller, J., Duda, S. (2007).<br \/>\nEye Tracking &#8211; Die Kunst des Augenblickes.<br \/>\nIn: DOKUMENTATION PUBLIKUMSZEITSCHRIFTEN, Wie Werbung wirkt, Band 6, Berlin, 02\/2007.<\/li>\n<li>Schie\u00dfl, M., Diekmann, S. (2007).<br \/>\nLost in the Supermarket: Untersuchung von Point-of-Sale-Promotion mit Eye Tracking.<br \/>\nIn: planung &amp; analyse, 1\/2007, S. 20 &#8211; 23.<\/li>\n<li>Nitschke, J., Duda, S., Schie\u00dfl, M., G\u00f6hre, T. (2007).<br \/>\nPerfektes Zusammenspiel: Usability Tests und Remote in Kombination.<br \/>\nIn: Research &amp; Results, 1\/2007, S. 34 &#8211; 35.<\/li>\n<li>Schie\u00dfl, M. (2007).<br \/>\nPrint wirkt. Eye Tracking misst, wie&#8217;s geht<br \/>\nIn: Print &amp; more, 1\/2007.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Sch\u00e4fer, S., Th\u00f6lke, A. (2006).<br \/>\nWohin mit dem Logo? &#8211; Das optimale Branding bei TV Werbung.<br \/>\nIn: planung &amp; analyse, 5\/2006.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Duda, S., Schiessl, M. (2006).<br \/>\nWozu internationale Usability Studien?<br \/>\nIn: Kempter, G., von Hellberg, P. (Hrsg.),<br \/>\nInformation nutzbar machen &#8211; Zusammenfassung der Beitr\u00e4ge zum Usability Day IV, S. 148-151.<\/li>\n<li>Schie\u00dfl, M., Engel, B. (2006).<br \/>\nWie Plakate die Aufmerksamkeit steuern &#8211; Plakatwerbung f\u00fcr das ZDF.<br \/>\nIn: Planung &amp; Analyse. 2\/2006. D11700F.<\/li>\n<li>Duda, S., Schie\u00dfl, M. (2005).<br \/>\nVorsprung im Supermarkt.<br \/>\nReale und virtuelle Shop-Studien f\u00fcr Hersteller und Handel. In: Research &amp; Results. Magazin f\u00fcr Media-, Markt- und Werbeforschung. April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nAufmerksamkeit in CM\u00b2.<br \/>\nEine Printanzeige hat nicht sehr viel Zeit, die Aufmerksamkeit des Lesers zu gewinnen.<br \/>\nIn: Close Up. Zielgruppen im Visier. 10\/April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nText oder Bild? Neue Ergebnisse aus der Werbewirkungsforschung.<br \/>\nIn: planung &amp; analyse. 2\/2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Th\u00f6lke, A., Fischer, R. (2003).<br \/>\nEye tracking and its application in usability and media research.<br \/>\nIn: MMI-interaktiv Journal &#8211; Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr. 6.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2002).<br \/>\nMobile Usability: Empfehlungen f\u00fcr die Entwicklung benutzerfreundlicher mobiler Datendienste.<br \/>\nIn: Beier, M. &amp; von Gizycki, V. (Hrsg.),<br \/>\nUsability &#8211; Nutzerfreundliches Web-Design, Berlin, Heidelberg: Springer. S. 173-199.<br \/>\nHier finden Sie Rezensionen zum Buch: Amazon; Kilde.<br \/>\nMobile Usability in English.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2001).<br \/>\nMobile Usability Report.<br \/>\nEine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen f\u00fcr Manager und Entwickler mobiler Datendienste. Berlin\/G\u00f6ttingen: BusinessVillage.<\/li>\n<li>Schie\u00dfl, M., Duda, S. &amp; Fischer, R. (2001).<br \/>\nKids&#8217; Space.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.<br \/>\nDuda, S., Schie\u00dfl, M. &amp; Fischer, R. (2001).<br \/>\nThe Relation of Usability and Branding of a Financial Website &#8211;<br \/>\nAn Integration of Qualitative and Quantitative Methods.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers. K\u00fchnen, U., Schie\u00dfl, M., Bauer, N., Paulig, N., P\u00f6hlmann, C. &amp; Schmidthals, K. (2001).<br \/>\nHow robust is the IAT?<br \/>\nMeasuring and Manipulating Implicit Attitudes of East- and West-Germans.<br \/>\nIn: Zeitschrift f\u00fcr experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).<\/li>\n<li>Schie\u00dfl, M. (1999).<br \/>\nDer Einflu\u00df der Selbstkategorisierung auf die impliziten Einstellungen von Ost- und Westdeutschen.<br \/>\nIn: Schr\u00f6ger, E. (Hrsg.), 41. Tagung experimentell arbeitender Psychologen. Lengerich: Papst Science Publ.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80&#8243;][vc_column_text]<strong>Schwerpunkte und Weiteres<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]Wenn Sie m\u00f6chten, k\u00f6nnen Sie mich gerne zu folgenden Themen kontaktieren:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Wie ist unbewusstes Nutzungsverhalten in nat\u00fcrlichen Situationen, zum Beispiel beim Surfen, Einkaufen und Zeitung lesen, messbar?<\/li>\n<li>Welche Erkenntnisse liefern implizite Forschungsmethoden \u00fcber das Nutzerverhalten und die Interaktion der User mit Produkten im Ladengesch\u00e4ft sowie in TV, Print und den digitalen Medien?<\/li>\n<li>Stichwort User-Experience-Forschung: Wie steigern Dienstleister die Benutzerfreundlichkeit (Usability) und Conversion-Rate ihrer Website oder ihres Online-Shops?<\/li>\n<li>Stichwort Marken- und Werbewirkungsforschung: Welche Formen der Online-Werbung sind hoch wirksam und werden viel beachtet \u2013 und welche nicht?<\/li>\n<li>Inwiefern m\u00fcssen Kreative und Werbungtreibende ihre Kreationen optimieren, um die Potenziale von Online-Werbung besser auszunutzen?<\/li>\n<li>Stichwort Shopper-Experience-Forschung: Mit welchen Ma\u00dfnahmen beeinflussen Ladenbetreiber ihre Kunden, um den Abverkauf am Point of Sale zu steigern?<\/li>\n<li>Wie gestalten Anbieter von E-Commerce-Portalen mobile Oberfl\u00e4chen, um maximale Nutzerfreundlichkeit zu gew\u00e4hrleisten und Abverkauf zu steigern?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Neben seiner T\u00e4tigkeit bei eye square ist Michael Schie\u00dfl Gr\u00fcnder und Aktivist einer Kunstbewegung. Mehr \u00fcber die Aktivit\u00e4t erfahren sie <a href=\"http:\/\/am-schwarzen-grund.blogspot.de\/\">hier<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; 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