{"id":50810,"date":"2022-01-07T11:40:08","date_gmt":"2022-01-07T10:40:08","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=50810"},"modified":"2023-07-10T08:58:07","modified_gmt":"2023-07-10T07:58:07","slug":"dr-friedrich-jacobi","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/","title":{"rendered":"Dr. Friedrich Jacobi"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;50819&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2>Dr. Friedrich Jacobi<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text]<\/p>\n<h3>Chief Financial Officer &amp; Partner<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]Dr. Friedrich Jacobi is supporting the management team of eye square as Chief Financial Officer (CFO) since 2022. In addition to financial topics, Friedrich&#8217;s responsibilities at eye square include internationalization, legal and HR. Furthermore, Friedrich is the contact person for all customers in the area of cooperations and long-term contracts including in- and out-licensing as well as quality issues.<\/p>\n<p>&nbsp;<\/p>\n<p>Friedrich studied business informatics at the European Business School, received an MBA from James Madison University in the USA and a doctorate from the University of St. Gallen. After starting his career at a management consultancy and subsequently setting up a production site in Mecklenburg-Vorpommern, he has spent the last 13 years working as CFO at executive and board level in the life sciences sector for pharmaceutical and medical technology companies.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]BVM<\/p>\n<p>DWG<\/p>\n<p>ESOMAR<\/p>\n<p>UXPA[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p>Mitglied der European Society for Opinion and Marketing Research (ESOMAR) und der Deutschen Werbewissenschaftlichen Gesellschaft e.V. (DWG)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<strong>Werdegang<\/strong><\/p>\n<ul>\n<li>Seit 1999 Gesch\u00e4ftsf\u00fchrer von eye square<\/li>\n<li>1999 Gr\u00fcndung des Marktforschungsinstituts eye square<\/li>\n<li>1998 Forschungsaufenthalt Yale University, New Haven<\/li>\n<li>1995-1999 Studium der Psychologie, Technische Universit\u00e4t Berlin<\/li>\n<li>1993-1995 Studium der Philosophie, Soziologie und Kulturwissenschaften an der Hochschule f\u00fcr Philosophie M\u00fcnchen und an der Humboldt-Universit\u00e4t zu Berlin<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p><strong>Konferenzen und Vortr\u00e4ge<\/strong><br \/>\nAuf\u00a0zahlreichen Konferenzen, Vortr\u00e4gen und\u00a0Workshops\u00a0k\u00f6nnen Sie Michael Schie\u00dfl als Redner erleben.<\/p>\n<p>Vergangene Veranstaltungen:<\/p>\n<ul>\n<li>Receptivity am mobilen Customer Touchpoint \u2013 wie mit impliziter Forschung Omni-Channel-Retailing erfolgreich gestaltet werden kann.<br \/>\nMobile in Retail, Berlin<\/li>\n<li>Shopper Research 4.0 &#8211; The digital transformation of the Customer Journey<\/li>\n<li>Neurosemiotik in der Praxis<br \/>\nDekra Designhochschule, Berlin<\/li>\n<li>Receptivity<br \/>\nMEMEX 17, Berlin<\/li>\n<li>Better understanding of UX by adding implicit<br \/>\nUXDC, Peking<\/li>\n<li>Neurosemiotik<br \/>\nAutoUniversit\u00e4t Volkswagen, Barcelona<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<ul>\n<li>World Usability Day<\/li>\n<li>In-depth Implicit Research 2015<\/li>\n<li>Resarch &amp; Results<\/li>\n<li>ESOMAR Dublin 2015, shopper insights<\/li>\n<li>DGEVal speyer 2015<\/li>\n<li>Tokio dm Day 2015<\/li>\n<li>BVM Kongress der Deutschen Marktforschung<\/li>\n<li>Wirkstoff TV Expertenforum<\/li>\n<li>ESOMAR Insights<\/li>\n<li>Effizienztag (DWG)<\/li>\n<li>Research &amp; Results<\/li>\n<li>Return on Advertising (Bringmann)<\/li>\n<li>VDZ Akademie<\/li>\n<li>KidOn<\/li>\n<li>EyeTrackUX London<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1492003102322{background-color: #131631 !important;}&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">CFO<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<span style=\"color: #000000\">Dr. Friedrich Jacobi<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon +49 30 698144-65<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:jacobi@eye-square.com\">jacobi@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<strong>Ver\u00f6ffentlichungen<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Michael Schie\u00dfl (2014 ). Touchpoint-Research als der Moment of Truth \u2013 Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS<\/li>\n<li>Schie\u00dfl, M., Schmidt, S. (2013).<br \/>\n&#8220;Bridging the Gap &#8211; Integriertes Modelling von impliziten und expliziten Messmethoden zur Vorhersage von Verhaltensentscheidungen.&#8221;<br \/>\nIn: BVM InBrief 08\/2013, S. 46-50.<\/li>\n<li>Schie\u00dfl, M. (2013).<br \/>\nDie Measurement Crisis<br \/>\nIn: new business. 14\/2013.<\/li>\n<li>Schie\u00dfl, M., Rothensee, M., Wenderholm, L.\u00a0(2011).<br \/>\nImplicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen.<br \/>\nIn: planung &amp; analyse. 1\/2011.<\/li>\n<li>Schie\u00dfl, M., Kr\u00fcger, T., Stieger, C., Kling, M. (2008).<br \/>\nWie viel Online-Werbung braucht der Mensch?<br \/>\nMessung der Werbeeffizienz von eBay-Online-Werbung.<br \/>\nIn: planung &amp; analyse. 3\/2008.<\/li>\n<li>Duda, S., Schie\u00dfl, M., N\u00fcsperling, S. (2008).<br \/>\nSee the World with different Eyes.<br \/>\nComparison of Website Usage in Germany and Japan.<br \/>\nIn: planung &amp; analyse, Market Research Special English Edition 2008: Asia and Middle East. S. 14-18.<\/li>\n<li>Schie\u00dfl, M., Schulte-Moser, P. (2008).<br \/>\nNimm mich!<br \/>\nGutes Verpackungsdesign muss in Zeiten der Reiz\u00fcberflutung nicht allein \u00e4sthetischen Anspr\u00fcchen gen\u00fcgen.<br \/>\nIn: markenartikel, Sonderheft I\/2008 , S. 24 &#8211; 86.<\/li>\n<li>Duda, S., Schie\u00dfl, M., Nitschke, Dr. J. (2007).<br \/>\nGelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren.<br \/>\nIn: Research &amp; Results, 7\/2007, S. 38 &#8211; 40.<\/li>\n<li>Cechini, J., Duda, S., Schie\u00dfl, M. (2007).<br \/>\nDem Traumfahrzeug der Kunden auf der Spur: Der Automotive Testing Ansatz von eye square.<br \/>\nIn: planung &amp; analyse, 3\/2007, S. 22 &#8211; 25.<br \/>\nDuda, S., Schie\u00dfl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007).<\/li>\n<li>Linguistic Analysis of Websites: A New Method of Analysing Language,<br \/>\nthe Poor Cousin of Usability.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Duda, S., (2007).<br \/>\nA Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Th\u00f6lke, A., M\u00f6ller, J., Duda, S. (2007).<br \/>\nEye Tracking &#8211; Die Kunst des Augenblickes.<br \/>\nIn: DOKUMENTATION PUBLIKUMSZEITSCHRIFTEN, Wie Werbung wirkt, Band 6, Berlin, 02\/2007.<\/li>\n<li>Schie\u00dfl, M., Diekmann, S. (2007).<br \/>\nLost in the Supermarket: Untersuchung von Point-of-Sale-Promotion mit Eye Tracking.<br \/>\nIn: planung &amp; analyse, 1\/2007, S. 20 &#8211; 23.<\/li>\n<li>Nitschke, J., Duda, S., Schie\u00dfl, M., G\u00f6hre, T. (2007).<br \/>\nPerfektes Zusammenspiel: Usability Tests und Remote in Kombination.<br \/>\nIn: Research &amp; Results, 1\/2007, S. 34 &#8211; 35.<\/li>\n<li>Schie\u00dfl, M. (2007).<br \/>\nPrint wirkt. Eye Tracking misst, wie&#8217;s geht<br \/>\nIn: Print &amp; more, 1\/2007.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Sch\u00e4fer, S., Th\u00f6lke, A. (2006).<br \/>\nWohin mit dem Logo? &#8211; Das optimale Branding bei TV Werbung.<br \/>\nIn: planung &amp; analyse, 5\/2006.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Duda, S., Schiessl, M. (2006).<br \/>\nWozu internationale Usability Studien?<br \/>\nIn: Kempter, G., von Hellberg, P. (Hrsg.),<br \/>\nInformation nutzbar machen &#8211; Zusammenfassung der Beitr\u00e4ge zum Usability Day IV, S. 148-151.<\/li>\n<li>Schie\u00dfl, M., Engel, B. (2006).<br \/>\nWie Plakate die Aufmerksamkeit steuern &#8211; Plakatwerbung f\u00fcr das ZDF.<br \/>\nIn: Planung &amp; Analyse. 2\/2006. D11700F.<\/li>\n<li>Duda, S., Schie\u00dfl, M. (2005).<br \/>\nVorsprung im Supermarkt.<br \/>\nReale und virtuelle Shop-Studien f\u00fcr Hersteller und Handel. In: Research &amp; Results. Magazin f\u00fcr Media-, Markt- und Werbeforschung. April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nAufmerksamkeit in CM\u00b2.<br \/>\nEine Printanzeige hat nicht sehr viel Zeit, die Aufmerksamkeit des Lesers zu gewinnen.<br \/>\nIn: Close Up. Zielgruppen im Visier. 10\/April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nText oder Bild? Neue Ergebnisse aus der Werbewirkungsforschung.<br \/>\nIn: planung &amp; analyse. 2\/2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Th\u00f6lke, A., Fischer, R. (2003).<br \/>\nEye tracking and its application in usability and media research.<br \/>\nIn: MMI-interaktiv Journal &#8211; Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr. 6.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2002).<br \/>\nMobile Usability: Empfehlungen f\u00fcr die Entwicklung benutzerfreundlicher mobiler Datendienste.<br \/>\nIn: Beier, M. &amp; von Gizycki, V. (Hrsg.),<br \/>\nUsability &#8211; Nutzerfreundliches Web-Design, Berlin, Heidelberg: Springer. S. 173-199.<br \/>\nHier finden Sie Rezensionen zum Buch: Amazon; Kilde.<br \/>\nMobile Usability in English.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2001).<br \/>\nMobile Usability Report.<br \/>\nEine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen f\u00fcr Manager und Entwickler mobiler Datendienste. Berlin\/G\u00f6ttingen: BusinessVillage.<\/li>\n<li>Schie\u00dfl, M., Duda, S. &amp; Fischer, R. (2001).<br \/>\nKids&#8217; Space.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.<br \/>\nDuda, S., Schie\u00dfl, M. &amp; Fischer, R. (2001).<br \/>\nThe Relation of Usability and Branding of a Financial Website &#8211;<br \/>\nAn Integration of Qualitative and Quantitative Methods.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers. K\u00fchnen, U., Schie\u00dfl, M., Bauer, N., Paulig, N., P\u00f6hlmann, C. &amp; Schmidthals, K. (2001).<br \/>\nHow robust is the IAT?<br \/>\nMeasuring and Manipulating Implicit Attitudes of East- and West-Germans.<br \/>\nIn: Zeitschrift f\u00fcr experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).<\/li>\n<li>Schie\u00dfl, M. (1999).<br \/>\nDer Einflu\u00df der Selbstkategorisierung auf die impliziten Einstellungen von Ost- und Westdeutschen.<br \/>\nIn: Schr\u00f6ger, E. (Hrsg.), 41. Tagung experimentell arbeitender Psychologen. Lengerich: Papst Science Publ.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80&#8243;][vc_column_text]<strong>Schwerpunkte und Weiteres<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]Wenn Sie m\u00f6chten, k\u00f6nnen Sie mich gerne zu folgenden Themen kontaktieren:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Wie ist unbewusstes Nutzungsverhalten in nat\u00fcrlichen Situationen, zum Beispiel beim Surfen, Einkaufen und Zeitung lesen, messbar?<\/li>\n<li>Welche Erkenntnisse liefern implizite Forschungsmethoden \u00fcber das Nutzerverhalten und die Interaktion der User mit Produkten im Ladengesch\u00e4ft sowie in TV, Print und den digitalen Medien?<\/li>\n<li>Stichwort User-Experience-Forschung: Wie steigern Dienstleister die Benutzerfreundlichkeit (Usability) und Conversion-Rate ihrer Website oder ihres Online-Shops?<\/li>\n<li>Stichwort Marken- und Werbewirkungsforschung: Welche Formen der Online-Werbung sind hoch wirksam und werden viel beachtet \u2013 und welche nicht?<\/li>\n<li>Inwiefern m\u00fcssen Kreative und Werbungtreibende ihre Kreationen optimieren, um die Potenziale von Online-Werbung besser auszunutzen?<\/li>\n<li>Stichwort Shopper-Experience-Forschung: Mit welchen Ma\u00dfnahmen beeinflussen Ladenbetreiber ihre Kunden, um den Abverkauf am Point of Sale zu steigern?<\/li>\n<li>Wie gestalten Anbieter von E-Commerce-Portalen mobile Oberfl\u00e4chen, um maximale Nutzerfreundlichkeit zu gew\u00e4hrleisten und Abverkauf zu steigern?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Neben seiner T\u00e4tigkeit bei eye square ist Michael Schie\u00dfl Gr\u00fcnder und Aktivist einer Kunstbewegung. Mehr \u00fcber die Aktivit\u00e4t erfahren sie <a href=\"http:\/\/am-schwarzen-grund.blogspot.de\/\">hier<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;50819&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space&#8230;<\/p>\n","protected":false},"author":21,"featured_media":50820,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-50810","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dr. Friedrich Jacobi | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Friedrich Jacobi\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;50819&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T07:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/JacobiFriedrich300x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/\",\"name\":\"Dr. Friedrich Jacobi | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/01\\\/JacobiFriedrich300x300-1.jpg\",\"datePublished\":\"2022-01-07T10:40:08+00:00\",\"dateModified\":\"2023-07-10T07:58:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/01\\\/JacobiFriedrich300x300-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/01\\\/JacobiFriedrich300x300-1.jpg\",\"width\":300,\"height\":300,\"caption\":\"Eyesquare\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dr-friedrich-jacobi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Friedrich Jacobi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dr. Friedrich Jacobi | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/","og_locale":"en_GB","og_type":"article","og_title":"Dr. Friedrich Jacobi","og_description":"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;50819&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space...","og_url":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/","og_site_name":"eye square","article_modified_time":"2023-07-10T07:58:07+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/JacobiFriedrich300x300-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/","url":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/","name":"Dr. Friedrich Jacobi | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/JacobiFriedrich300x300-1.jpg","datePublished":"2022-01-07T10:40:08+00:00","dateModified":"2023-07-10T07:58:07+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/JacobiFriedrich300x300-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/JacobiFriedrich300x300-1.jpg","width":300,"height":300,"caption":"Eyesquare"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/dr-friedrich-jacobi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"Dr. Friedrich Jacobi"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/50810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=50810"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/50810\/revisions"}],"predecessor-version":[{"id":56836,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/50810\/revisions\/56836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/50820"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=50810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}