{"id":36554,"date":"2019-04-11T11:26:22","date_gmt":"2019-04-11T10:26:22","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/roman-burkart-2\/"},"modified":"2025-05-06T17:10:20","modified_gmt":"2025-05-06T15:10:20","slug":"marvin-vogt","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/marvin-vogt\/","title":{"rendered":"Marvin Vogt"},"content":{"rendered":"

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Marvin Vogt<\/h2>\n

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Senior Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text css=””]Marvin works as a Senior Research Consultant in the Brand and Media Experience Unit of eye square. He holds a Master of Science in Marketing and Consumer Psychology with a focus on buying and consumer behavior from the University of Sussex, where he graduated with distinction. Before joining eye square, he successfully established and developed a new medical technology brand in a pharmaceutical company. He also is a trained banker.<\/p>\n

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In addition to his work as a research consultant, he is a lecturer at Nuertingen Geislingen University, where he teaches empirical research methods. He also holds a lectureship in marketing at the Berlin School of Economics and Law.<\/p>\n

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Marvin and Florian were responsible for conducting the highly acclaimed “Track the Success”<\/a> study for Screenforce, one of the most significant and largest home ethnographies in the DACH region in recent years. They extensively investigated how users perceive different media channels (TV, BVOD, YouTube and Facebook) and the advertising shown there, and what implications this has on perception, reaction and impact.[\/vc_column_text][vc_empty_space height=”40″][vc_column_text css=””]<\/p>\n

Latest Talks<\/h3>\n

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