{"id":36554,"date":"2019-04-11T11:26:22","date_gmt":"2019-04-11T10:26:22","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/roman-burkart-2\/"},"modified":"2026-08-26T13:28:52","modified_gmt":"2026-08-26T11:28:52","slug":"marvin-vogt","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/marvin-vogt\/","title":{"rendered":"Marvin Vogt"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”140px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”80PX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431886616056{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_single_image image=”36833″ img_size=”large” alignment=”center” qode_css_animation=””][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Marvin Vogt<\/h2>\n

[\/vc_column_text][vc_empty_space height=”0px”][vc_column_text]<\/p>\n

Head of Media Insights<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]Marvin works as Head of Media Insights at eye square and has been part of the Brand and Media Experience Unit since 2020. As a market and consumer psychologist, he is the strategic contact for all topics related to media and is responsible for research on advertising impact, brand perception and media usage \u2013 ranging from traditional TV formats and streaming to digital platforms and social media. His focus is on complex, cross-country foundation studies.<\/p>\n

 <\/p>\n

Marvin completed his master\u2019s degree in Marketing and Consumer Psychology with distinction at the University of Sussex. Prior to that, he studied business psychology in Osnabr\u00fcck; moreover, he also is a trained banker. He was selected for the \u2018Who\u2019s Who of Market Research \u2013 30 around 30\u2019 list by the German industry magazine planung&analyse. He has been a jury member for the Effie Awards Germany since 2026.<\/p>\n

 <\/p>\n

In addition to his work as a market researcher, Marvin has been sharing his expertise and passion for empirical market and consumer research as a lecturer for many years: he holds a lecturer position in marketing at the Berlin School of Economics and Law, and is also a member of the advisory board at several universities in Germany.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Highlights<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]2026 – Interview with \u201eRundschau f\u00fcr den Lebensmittelhandel\u201c on the FIFA world cup<\/p>\n

https:\/\/rundschau.de\/sonstiges\/anpfiff-zur-wm-2026\/<\/a><\/p>\n

 <\/p>\n

2026 – Interview with \u201eW&V\u201c on emotions in advertising<\/p>\n

https:\/\/www.wuv.de\/specials\/screenforce-festival-2026\/mit-emotionen-wird-werbung-besser-fuer-alle<\/a><\/p>\n

 <\/p>\n

2025 – Interview with \u201eMarkenartikel Magazin\u201c on trends in video advertising<\/p>\n

https:\/\/www.markenartikel-magazin.de\/_rubric\/detail.php?rubric=marke-marketing&nr=85454<\/a><\/p>\n

 <\/p>\n

2024 – Award: ARF Winning Paper for \u201eInto the Wild\u201c<\/p>\n

 <\/p>\n

2023 – Award: ARF Winning Paper for \u201eMapping the Impact\u201c<\/p>\n

 <\/p>\n

2023 – Award: Horizont The Real Impact Award for \u201cMapping the Impact\u201d<\/p>\n

 <\/p>\n

2022 – Interview with \u201emarktforschung.de\u201c on TV and media usage and conditions<\/p>\n

https:\/\/www.marktforschung.de\/marktforschung\/a\/manche-moods-durch-streaming-kaum-abgedeckt\/<\/a><\/p>\n

 <\/p>\n

2021 – Award: ARF Winning Paper for \u201eTrack the Success\u201c<\/p>\n

 <\/p>\n

2021 – Interview with \u201emarktforschung.de\u201c on media and ad impact differences<\/p>\n

https:\/\/www.marktforschung.de\/marktforschung\/a\/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

References (Selected)<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]audible<\/p>\n

Disney<\/p>\n

e.on<\/p>\n

Procter & Gamble<\/p>\n

Screenforce<\/p>\n

SevenOne<\/p>\n

Unilever<\/p>\n

Yahoo[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Methods & Topics<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Marvin uses both qualitative and quantitative research approaches for international clients. In addition to a wide range of studies on marketing and advertising campaigns, he has a particular interest in how individuals perceive and experience brands. Another key focus of his work is researching the psychological effects of advertising in the context of various media and media content, for example through genre studies.<\/p>\n

 <\/p>\n

Beyond this, he is also active in the field of social and political science research. These projects, which focus on refugee-related engagement and the culture of public debate, have already resulted in several publications, including two books.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_empty_space height=”40px”][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-xl-inherit vc_col-lg-inherit vc_col-md-6 vc_col-sm-inherit”]LinkedIn<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934882792{background-color: #b424bb !important;}”][vc_column][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934814436{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”textWeiss”]<\/p>\n

CONTACT<\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text el_class=”textWeiss”]Marvin Vogt
\n<\/span><\/p>\n

Telephone +49 30 698144-0<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

marvin.vogt@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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