{"id":36325,"date":"2020-11-11T12:12:12","date_gmt":"2020-11-11T11:12:12","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/media-attention-benchmark-whitepaper\/"},"modified":"2024-05-07T10:27:06","modified_gmt":"2024-05-07T08:27:06","slug":"video-game-ux-whitepaper","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/video-game-ux-whitepaper\/","title":{"rendered":"Video Game UX Whitepaper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#131631&#8243; css=&#8221;.vc_custom_1521646290199{background-color: #ffffff !important;}&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"media-attention-benchmark-1\" data-id=\"245\" id=\"SR7_245_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_245_1-275\" data-key=\"275\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_245_1-275-10\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/11\/AdobeStock_274381340-scaled.jpeg\" alt=\"\" title=\"Pretty and Excited Black Gamer Girl in Headphones is Playing First-Person Shooter Online Video Game on Her Computer. Room and PC have Colorful Neon Led Lights. Cozy Evening at Home.\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_245_1-275-3\" class=\"sr7-layer\">an eye square white paper <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_245_1-275-9\" class=\"sr7-layer\">VIDEO GAME UX<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_245_1-572\" data-key=\"572\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/11\/AdobeStock_274381340-scaled.jpeg\" data-libid=\"36332\" data-lib=\"medialibrary\" title=\"Pretty and Excited Black Gamer Girl in Headphones is Playing First-Person Shooter Online Video Game on Her Computer. Room and PC have Colorful Neon Led Lights. Cozy Evening at Home.\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8xMS9BZG9iZVN0b2NrXzI3NDM4MTM0MC1zY2FsZWQuanBlZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_245_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_245_1\",el:[700,700,768,960,720],type:'hero',shdw:'0',gh:[700,700,,,],gw:[1920,1920,,,],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_245_1\"].state=true;} else if(SR7.PMH[\"SR7_245_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_245_1\"].fn,19);}};SR7.PMH[\"SR7_245_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684066066{background-color: #f0f0f0 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1658933373693{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"textWeiss\" style=\"text-align: center;\">WHITEPAPER<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658933398788{border-top-width: 3px !important;background-color: #f1f1f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658933503145{background-color: #f1f1f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>Video Game UX: Improving User Experience and Gameplay on Mobile, PC and Console<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<span style=\"font-weight: 400;\">How does a player experience a game and how can we build upon it? Which emotions are involved? What parts of the game do they actually perceive and see? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are only a few questions at the heart of a video game development, in order <\/span><span style=\"font-weight: 400;\">to create fantastic experiences that fascinate players and keep them playing. eye square has the tools to help you answer these questions and help you develop your games from the early alpha stage to the released <\/span><span style=\"font-weight: 400;\">game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Eye tracking and facial emotion tracking are two central technologies to better understand your players and your game. Implicit data can reveal information that explicit data doesn\u2019t, which is key to completely understanding UX. Learn how you can benefit from our expertise\u00a0in all development stages of your game and drastically improve the user experience.[\/vc_column_text][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; in_content_menu=&#8221;in_content_menu&#8221; content_menu_icon=&#8221;&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658933436746{background-color: #f1f1f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-offset-3 vc_col-md-6 vc_col-xs-12&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAGjSLEelgXJ9CEqUZtDRx2XEKMBMgWMFsAI1721_oSdhsT34kyQVrFjqDkLi71vnxSE-zjYRw-IxO5hJ6767oPRhT2F3bB9hFy7vR6xwL9q_qSp-qabyHIxx1bGWgYkFEU16lBpOVRMRbaU5oD55B1vhXAQYNOSpQhu-zhk6LyGAzKIGRcXru0J6SYgasyQrhXhMmL_alPja\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Get the Whitepaper<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658933533242{background-color: #f1f1f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1534234768075{background-color: #f0f0f0 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#131631&#8243; css=&#8221;.vc_custom_1521646290199{background-color: #ffffff !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684066066{background-color: #f0f0f0 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1658933373693{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}&#8221;][vc_column_text] WHITEPAPER [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658933398788{border-top-width: 3px !important;background-color: #f1f1f9 !important;}&#8221;&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36326,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-36325","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - 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