{"id":33558,"date":"2020-07-10T09:33:37","date_gmt":"2020-07-10T08:33:37","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/retail-media-test-2\/"},"modified":"2023-03-16T16:35:19","modified_gmt":"2023-03-16T15:35:19","slug":"ad-to-cart-effect","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/ad-to-cart-effect\/","title":{"rendered":"AD-TO-CART EFFECT"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"ecom-effect\" data-id=\"216\" id=\"SR7_216_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_216_1-250\" data-key=\"250\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_216_1-250-5\" class=\"sr7-layer\">FROM AD CONTACT TO SHOPPING CART<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_216_1-550\" data-key=\"550\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/03\/RING.png\" data-libid=\"31837\" title=\"RING\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wMy9SSU5HLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_216_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_216_1\",el:[450,450,450,450,272],type:'standard',shdw:'0',gh:[450,450,450,450,272],gw:[1920,1920,1920,1920,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#fffff\",\"string\":\"rgba(15, 255, 255, 1)\"}'},googleFont:\"ignore\",plType:'2',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_216_1\"].state=true;} else if(SR7.PMH[\"SR7_216_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_216_1\"].fn,19);}};SR7.PMH[\"SR7_216_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1436903088712{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;7px&#8221;][vc_column_text]<\/p>\n<h1><span style=\"color: #131631;\">Ad-to-Cart Effect<\/span><\/h1>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1436903088712{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text css=&#8221;.vc_custom_1623679605821{padding-top: 10px !important;}&#8221;]<strong>A core question of advertising effectiveness research is the influence of advertising on the consumer purchasing behavior. Often, this research relies on simple survey data.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>However, rather than relying solely on questionnaires and KPIs, eye square\u2019s Ad-to-Cart Effect allows the advertising effect to be directly visible in the online shop. By collecting extensive behavioral data, this tool enables a much more realistic assessment of advertising effect on sales.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"#download\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  left default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Download case study<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1589969868241{margin-top: 10px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8 vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;.vc_custom_1623679612671{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><b>Ad-to-Cart Effect explained<\/b><\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1678980597065{padding-top: 10px !important;}&#8221;]<span style=\"font-weight: 400;\">The Ad Effectiveness Test with eye square\u2019s Live Receptivity Platform provides an experimental playground to test different ads on different media channels and platforms. Additional to the classic effectiveness KPIs, such as recall brand interest and relevant set, the test kit deploys a real shopping situation on Amazon where customers can search for and buy a product while behavioral metrics are recorded, before answering a short questionnaire.<\/span>[\/vc_column_text]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"EcommerceEffectTop\" data-id=\"220\" id=\"SR7_220_2\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_220_2-253\" data-key=\"253\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-4\" class=\"sr7-layer\">1. AD EXPOSURE<br \/>\nLIVE IN CONTEXT<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-5\" class=\"sr7-layer\">3. QUESTIONNAIRE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-6\" class=\"sr7-layer\">2. SHOPPING ON AMAZON<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-7\" class=\"sr7-layer\">Scaled measurement of ad recall, <br \/>\nbrand image, relevant set, first choice<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-8\" class=\"sr7-layer\">In Context Ad Platform<br \/>\nguarantees ad contact within<br \/>\nthe live context<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_220_2-253-9\" class=\"sr7-layer\">Participants are asked to buy<br \/>\nproducts from ad related<br \/>\nproduct categories on Amazon<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_220_2-553\" data-key=\"553\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/08\/LinesSmall.png\" data-libid=\"34046\" data-lib=\"medialibrary\" title=\"LinesSmall\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOC9MaW5lc1NtYWxsLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/QuestbackEnglish.png\" data-libid=\"34667\" data-lib=\"medialibrary\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9RdWVzdGJhY2tFbmdsaXNoLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/07\/eComphone4.png\" data-libid=\"33796\" data-lib=\"medialibrary\" title=\"eComphone4\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNy9lQ29tcGhvbmU0LnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/IGPhoneEcomm.png\" data-libid=\"34495\" data-lib=\"medialibrary\" title=\"IGPhoneEcomm\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9JR1Bob25lRWNvbW0ucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/amazon_PNG27-1.png\" data-libid=\"34513\" data-lib=\"medialibrary\" title=\"amazon_PNG27\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9hbWF6b25fUE5HMjctMS5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/CircleLogo-1.png\" data-libid=\"34647\" data-lib=\"medialibrary\" title=\"CircleLogo\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9DaXJjbGVMb2dvLTEucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_220_2\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_220_2\",el:[550,550,475,475,475],type:'standard',shdw:'0',gh:[550,550,475,475,475],gw:[1240,1240,1024,1024,1024],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_220_2\"].state=true;} else if(SR7.PMH[\"SR7_220_2\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_220_2\"].fn,19);}};SR7.PMH[\"SR7_220_2\" ].fn();\n\t\t\t\t<\/script>\n[vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1599569867959{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;.vc_custom_1623679638022{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><b>Ad-to-Cart Effect explained<\/b><\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1597931578725{padding-top: 10px !important;}&#8221;]<span style=\"font-weight: 400;\">The Ad Effectiveness Test with eye square\u2019s Live Receptivity Platform provides an experimental playground to test different ads on different media channels and platforms. Additional to the classic effectiveness KPIs, such as recall brand interest and relevant set, the test kit deploys a real shopping situation on Amazon where customers can search for and buy a product while behavioral metrics are recorded, before answering a short questionnaire.<\/span>[\/vc_column_text]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"MobileSliderAdtoShop\" data-id=\"224\" id=\"SR7_224_3\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_224_3-256\" data-key=\"256\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-4\" class=\"sr7-layer\">3. QUESTIONNAIRE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-5\" class=\"sr7-layer\">Scaled measurement of ad recall, <br \/>\nbrand image, relevant set, first choice<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-6\" class=\"sr7-layer\">1. AD EXPOSURE<br \/>\nLIVE IN CONTEXT<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-7\" class=\"sr7-layer\">In Context Ad Platform<br \/>\nguarantees ad contact within<br \/>\nthe live context<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-8\" class=\"sr7-layer\">Participants are asked to buy<br \/>\nproducts from ad related<br \/>\nproduct categories on Amazon<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_224_3-256-9\" class=\"sr7-layer\">2. 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This data shows ad effects on buying behavior much more sensitively and can predict real shopping behavior better than questionnaire data. <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_225_4-257-14\" class=\"sr7-layer\">METRIC 1: <br \/>\nAWARENESS (PRODUCT IN VIEW)<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_225_4-557\" data-key=\"557\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/eComphone4.png\" data-libid=\"34800\" title=\"eComphone4\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9lQ29tcGhvbmU0LnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/07\/eComphone2.png\" data-libid=\"33797\" title=\"eComphone2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNy9lQ29tcGhvbmUyLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/07\/EcomLines.png\" data-libid=\"33700\" title=\"EcomLines\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNy9FY29tTGluZXMucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/IGPhoneEcomm-1-Eng.png\" data-libid=\"34801\" title=\"IGPhoneEcomm-1 Eng\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9JR1Bob25lRWNvbW0tMS1FbmcucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_225_4\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_225_4\",el:[900,900,900,900,1000],type:'standard',shdw:'0',gh:[900,900,900,900,1000],gw:[1240,1240,1240,1240,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_225_4\"].state=true;} else if(SR7.PMH[\"SR7_225_4\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_225_4\"].fn,19);}};SR7.PMH[\"SR7_225_4\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1597845356845{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8 vc_hidden-xs&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"BehaviouralShoppingMetricsDesktop\" data-id=\"218\" id=\"SR7_218_5\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_218_5-252\" data-key=\"252\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-4\" class=\"sr7-layer\">METRIC 1: \nAWARENESS (PRODUCT IN VIEW)<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-5\" class=\"sr7-layer\">METRIC 2: \nCONSIDERATION (VISIT PRODUCT DETAIL PAGE)<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-6\" class=\"sr7-layer\">METRIC 3:\nPURCHASE (ADD TO CART)<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-12\" class=\"sr7-layer\">23% of the users added  the product to their cart.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-13\" class=\"sr7-layer\">Users viewed the product in the SRP for 5.2 sec.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-14\" class=\"sr7-layer\">34 % of the users looked at the product detail page.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-15\" class=\"sr7-layer\">BEHAVIORAL SHOPPING METRICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_218_5-252-16\" class=\"sr7-layer\">The behavioral shopping metrics illustrate a shopping funnel that includes all the important steps of a customer journey in an online shop. This data shows ad effects on buying behavior much more sensitively and can predict real shopping behavior better than questionnaire data. <\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_218_5-552\" data-key=\"552\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/07\/EcomLines.png\" data-libid=\"33700\" title=\"EcomLines\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNy9FY29tTGluZXMucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/07\/eComphone2.png\" data-libid=\"33797\" title=\"eComphone2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNy9lQ29tcGhvbmUyLnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/eComphone4.png\" data-libid=\"34800\" title=\"eComphone4\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9lQ29tcGhvbmU0LnBuZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/09\/IGPhoneEcomm-1-Eng.png\" data-libid=\"34801\" title=\"IGPhoneEcomm-1 Eng\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wOS9JR1Bob25lRWNvbW0tMS1FbmcucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_218_5\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_218_5\",el:[1200,1200,768,960,720],type:'standard',shdw:'0',gh:[1200,1200,,,],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_218_5\"].state=true;} else if(SR7.PMH[\"SR7_218_5\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_218_5\"].fn,19);}};SR7.PMH[\"SR7_218_5\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1597845356845{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243; el_id=&#8221;download&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4><strong>Case Study &#8211; Nike Campaign<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1597931877594{padding-top: 10px !important;}&#8221;]<span style=\"font-weight: 400;\"><strong>Find out why this Nike campaign works better on Youtube than on Instagram:<\/strong> While the humorous Nike video ad about a runner\u2019s high is successful on Youtube, it shows some weaknesses on Instagram. A clear result pattern for the ad effect on purchase behavior can be shown much better with the behavioral data from the shopping tasks.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;34648&#8243; img_size=&#8221;450&#215;390&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1599647621605{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #727272 !important;border-left-style: solid !important;border-right-color: #727272 !important;border-right-style: solid !important;border-top-color: #727272 !important;border-top-style: solid !important;border-bottom-color: #727272 !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221; css=&#8221;.vc_custom_1597744584910{border-top-width: 2px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1618822273737{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243; css=&#8221;.vc_custom_1597841863058{background-color: #f0f0f0 !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h4 style=\"color: #131631; text-align: center;\"><b>Get the full study here<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAHxQwAS_dGrkRJaIyyYWKKlXf2DjXrHld3z3Pb3Ej0J4SFFtO6DOItR2ZdDqTJJEuJse4Gv6nzUci5hi6ui8ckL8NLcgbb8tijR3NKnyb2b9XnKJ-BKoMO6Xw_3v18npyuFTgBj828zsqFcEQzCeW-wKxJACFAWoIGmjxXKUynu6lfI67QRoYgFKeBTGhMhH2lyYogq85ql5\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Download Case Study<\/a>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1597844768769{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1618822201147{background-color: #f0f0f0 !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h4 style=\"color: #131631; text-align: left;\"><b>Get the full study here<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/09\/Nike_Case_Ad-to-Store_Effect_eye_square_17092020_final.pdf\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 5px;-moz-border-radius: 5px;-webkit-border-radius: 5px; background-color:#00b4ff;\">Download Case Study<\/a>[contact-form-7 id=&#8221;34192&#8243; html_class=&#8221;default&#8221;][vc_column_text]<\/p>\n<p style=\"margin: 0in; font-family: Arial; font-size: 11.0pt;\"> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"wqDCoCA=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4 style=\"color: #131631; text-align: left;\"><b>You need more information?<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; css=&#8221;.vc_custom_1591100011711{border-top-width: 2px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658826385920{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-md-offset-2 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1594371889825{padding-top: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Would you like to test your new product design quickly and easily online and alongside your competitors? Then find out more about our eCommerce A\/B Test here.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; css=&#8221;.vc_custom_1591100011711{border-top-width: 2px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/ecommerce-a-b-test\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  left default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Learn more on ecom A\/B tests here<\/a>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1594372375133{padding-top: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Do you want to learn how product and ad tests in popular media contexts like Amazon, Instagram and YouTube look like? Then check out our In Context Technology.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; css=&#8221;.vc_custom_1591100011711{border-top-width: 2px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/in-context-experience-research\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  left default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Discover In Context Technology<\/a>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1594371883559{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md&#8221;][vc_column_text css=&#8221;.vc_custom_1594371889825{padding-top: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Would you like to test your new product design quickly and easily online and alongside your competitors? Then find out more about our eCommerce A\/B Test here.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; css=&#8221;.vc_custom_1591100011711{border-top-width: 2px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/ecommerce-a-b-test\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 5px;-moz-border-radius: 5px;-webkit-border-radius: 5px; background-color:#00b4ff;\">Learn more on ecom A\/B tests here<\/a>[vc_empty_space height=&#8221;30px&#8221; css=&#8221;.vc_custom_1595949413819{border-top-width: 2px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1594372375133{padding-top: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Do you want to learn how product and ad tests in popular media contexts like Amazon, Instagram and YouTube look like? Then check out our In Context Technology.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; css=&#8221;.vc_custom_1591100011711{border-top-width: 2px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/in-context-experience-research\/\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 5px;-moz-border-radius: 5px;-webkit-border-radius: 5px; background-color:#00b4ff;\">Discover In Context Technology<\/a>[vc_empty_space height=&#8221;30px&#8221; css=&#8221;.vc_custom_1595949417668{border-top-width: 2px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1590147108296{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h4 style=\"color: #131631; text-align: left;\"><b>For your personal proposal, contact us<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1590145657927{padding-bottom: 20px !important;}&#8221;]<\/p>\n<p style=\"color: #131631; text-align: left;\"><span style=\"font-weight: 400;\">Whatever your needs may be, we can offer you insights through a variety of automated study solutions. We can also prepare a bespoke proposal tailored to fit you.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;30219&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Stefan Sch\u00f6nherr<\/h3>\n<h4 style=\"text-align: center;\">Unit Lead Brand &amp; Media Experience<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\">Telephone +49 30 698144-16<\/span><br \/>\n<span style=\"color: #999999;\">Fax +49 30 698144-10<\/span><br \/>\n<a href=\"mailto:schoenherr@eye-square.com\">s<\/a><a href=\"mailto:schoenherr@eye-square.com\">choenherr@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_column_text css=&#8221;.vc_custom_1655210230344{padding-bottom: 20px !important;}&#8221;] <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"sendinblue-unblocker\" 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\"><div 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