{"id":31820,"date":"2020-03-05T14:36:10","date_gmt":"2020-03-05T13:36:10","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/"},"modified":"2022-09-16T12:43:17","modified_gmt":"2022-09-16T11:43:17","slug":"media-attention-benchmark","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/","title":{"rendered":"Media Attention Benchmark Whitepaper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#131631&#8243; css=&#8221;.vc_custom_1521646290199{background-color: #ffffff !important;}&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"a-b-test-sx_05-2019-1\" data-id=\"197\" id=\"SR7_197_1\" class=\"rs-ov-hidden\" data-version=\"6.7.55\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_197_1-219\" data-key=\"219\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_197_1-219-10\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/a-b-test-sx_05-2019-1\/BlackBackgroundHandiPhone.png\" alt=\"\" title=\"BlackBackgroundHandiPhone.png\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_197_1-219-1\" class=\"sr7-layer\">The magical 2.5 seconds<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_197_1-219-9\" class=\"sr7-layer\">Media Attention Benchmark\n<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_197_1-533\" data-key=\"533\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/a-b-test-sx_05-2019-1\/BlackBackgroundHandiPhone.png\" data-libid=\"31824\" data-lib=\"medialibrary\" title=\"BlackBackgroundHandiPhone.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL2EtYi10ZXN0LXN4XzA1LTIwMTktMS9CbGFja0JhY2tncm91bmRIYW5kaVBob25lLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_197_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_197_1\",el:[700,700,768,960,720],type:'hero',shdw:'0',gh:[700,700,,,],gw:[1920,1920,,,],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_197_1\"].state=true;} else if(SR7.PMH[\"SR7_197_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_197_1\"].fn,19);}};SR7.PMH[\"SR7_197_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684066066{background-color: #f0f0f0 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1530684079432{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"textWeiss\" style=\"text-align: center\">WHITEPAPER<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530627522878{border-top-width: 3px !important;background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530627537173{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><b>The experience of a (short) moment and the &#8220;gift of attention&#8221;<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]Media moments are increasingly short. More than 62% of the impressions of online users are shorter than 2.5 seconds \u2013 but good creativity can impact users\u2019 memory if their attention is treated as a gift. This is the main finding of a first of its kind meta-analysis published by eye square.<\/p>\n<div id=\"1584030995.341800\" class=\"c-virtual_list__item\" role=\"listitem\" data-qa=\"virtual-list-item\">\n<div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" role=\"document\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\n<div class=\"c-message_kit__hover\" role=\"document\" data-qa-hover=\"true\">\n<div class=\"c-message_kit__actions c-message_kit__actions--above\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>More than 320 studies with 340.000 participants along with ad material consisting of 3283 visual stimuli were analyzed.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis enormous baseline has allowed our researchers to study a huge variety of creative approaches and their actual impact on users\u2019 perception as well as memory (unaided recall of a creation)\u201d, says eye square CEO Michael Schiessl.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; in_content_menu=&#8221;in_content_menu&#8221; content_menu_icon=&#8221;&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1658480203693{background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column 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!important;}&#8221;][vc_column][vc_empty_space&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31821,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-31820","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Media Attention Benchmark Whitepaper<\/title>\n<meta name=\"description\" content=\"In an extensive meta-analysis, eye square establish scientific correlations between \u201cthe moment of perception\u201d in advertising and users\u2019 memory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/\" \/>\n<meta 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