{"id":30421,"date":"2019-08-01T13:17:25","date_gmt":"2019-08-01T12:17:25","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=30421"},"modified":"2020-08-04T11:32:11","modified_gmt":"2020-08-04T10:32:11","slug":"memex-2018-munich","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/memex-2018-munich\/","title":{"rendered":"MEMEX 2018 \u2013 Munich"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg”][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-xs”][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1″][vc_single_image image=”30426″ img_size=”full” alignment=”center” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1496402184692{margin-top: -80px !important;}”][vc_column][vc_column_text]<\/p>\n

ABOUT TECHNOLOGY AND ART OF SUCCESSFUL CUSTOMER CONTACT<\/strong><\/p>\n

 <\/p>\n

Our conference took place on March 16, 2018 in Munich.<\/p>\n

Based on the questions around Receptivity, numerous renowned experts gave lectures in the premises of KANTAR TNS in Munich.<\/p>\n

We thank all participants, speakers, partners and visitors for this successful and innovative event!<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column css=”.vc_custom_1494941050417{margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}”][vc_column_text]<\/p>\n

memex 2018 MUNICH
\nReceptivity<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1494940571697{background-color: #f0f0f0 !important;}”][vc_column][vc_empty_space height=”80″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1496399488548{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″ offset=”vc_col-md-6″][vc_empty_space height=”20″][vc_column_text css=”.vc_custom_1564660864696{margin-top: 20px !important;}”]<\/p>\n

Receptivity
\nAbout Technology and Art of successful customer contact<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1496399507734{background-color: #f0f0f0 !important;}”][vc_column offset=”vc_col-md-offset-6 vc_col-md-6″][vc_column_text]Facing a growing range of touchpoints, users are responding to the onslaught of communication with increasing selection, with external and internal filters.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]With the topic Receptivity<\/strong> we address the question of where and how to reach people in an attentive, open and positive state. Understanding those moments becomes the decisive determinant for the success of products and communication.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]In practice, two big questions arise here:[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

    \n
  1. How can existing touchpoints be preserved?<\/strong><\/span><\/li>\n
  2. At which new touchpoints can we reach customers in the future?<\/strong><\/span><\/strong><\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”80″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1496399525559{background-color: #ffffff !important;}”][vc_column width=”1\/2″ offset=”vc_col-md-offset-1 vc_col-md-5″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

    Michael Schiessl’s Keynote: Receptivity\u00a0<\/span><\/strong><\/h3>\n

    \u00a0\"\"\u00a0<\/span><\/strong><\/p>\n

    memex 18 in Munich<\/strong><\/span><\/p>\n

    \u00a0\"\"<\/span><\/strong><\/p>\n

    [\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1496399541448{background-color: #ffffff !important;}”][vc_column offset=”vc_col-md-offset-6 vc_col-md-6″][vc_column_text]At the conference, various experts will report on extensive cross-media projects. We will focus on the question of how Receptivity can be measured and determined using technical and psychological methods:[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n